Home to a growing number of local and independent stores and restaurants, Minneapolis’s North Loop is a natural fit for InVision Distinctive Eyewear’s fourth Twin Cities boutique. Known for providing exceptional service and offering a one-of-a-kind selection of eyewear, InVision’s newest location is scheduled to open Winter 2014 within the D.NOLO cooperative, located in the historic 1912 Northwestern Glass Company building.
Locally owned and operated, InVision carries an exclusive selection of handmade eyewear and glasses for the Twin Cities. Made from exotic materials including leather, horn, wood and titanium, the well-edited collections include designers like Robert Marc, Thierry Lasry, Face á Face and SALT. The frames are consistently seen on many famous faces including Eva Mendez, Anne Hathaway, Angelina Jolie and Harry Potter (well, Daniel Radcliffe). Twin Cities fans include musician Jeremy Messersmith and MyTalk 107.1’s Jason Matheson, Lori Barghini and Julia Cobbs.
“The vitality and creative energy of the North Loop is irresistible,” said InVision Owner Anthony Bosca. “I knew that I wanted InVision to be a part of it and when I walked into our new space – soaring ceilings, flooded with natural light, but still showing lots of raw industrial materials – it was love at first sight. We are thrilled to join a growing community of amazing shops, but mostly we just can’t wait to meet our neighbors and show them what we’re all about.”
InVision’s North Loop location will be designed by Matt Kreilich of Minneapolis-based Snow Kreilich Architects.
“I always want our stores to feel like they fit in with and reflect the neighborhoods they’re in,” mentioned Bosca. “We’re building a really fun, easy-to-shop store and taking full advantage of this historic building’s natural beauty. Expect an open, flowing floor plan that features original exposed brick walls and warehouse windows.” Bespoke display tables and shelving will beautifully highlight InVision’s curated collections of frames and eyewear accessories.
Also, Bosca knows that eyewear is a critical accessory to any face and that the decision often requires second, third and fourth opinions. “If a client’s shopping buddy can’t be there in person to help pick out a new pair of glasses, our team will take portrait-quality photos of the client in different frames to share with friends and family for feedback. Anyone can snap a phone picture, but we make an extra effort, using networked DSLR cameras and iPads to render attractive, color-accurate images.”
InVision is scheduled to open in the North Loop, at 219 Second Street North, early Winter 2104. The North Loop store joins three other locations in the Twin Cities including Edina’s Galleria, Grand Avenue’s Victoria Crossing in St. Paul and at Hopkins Crossroad and 394 in Minnetonka.