Viewing all posts with “” tag
No posts were found
closefilter-alert-close
Nov 8
showcase

What’s Your “Eye-Q”?

5 Parts of a Comprehensive Eye Exam

Professional optometrists recommend comprehensive annual eye exams because many eye conditions exist without signs or symptoms, and catching them early can help save and strengthen your eyesight.

Here is what to expect when you schedule an appointment with one of InVision’s top-notch optometrists.

    1. The exam begins with a discussion about your health history, followed by preliminary tests based on your answers. Be sure to let your optometrist (OD) know if there’s a history of eye disease in your family.
       
    2. Then, the doctor uses an eye chart to determine how clearly each eye is seeing and prescribe the appropriate correction will be to help you with nearsightedness, farsightedness, astigmatism and presbyopia.
       
    3. Next, a binocular microscope called a slit lamp will show the doctor the structure of your eye to screen for eye diseases and check the overall health of your eye.
       
    4. Then, the doctor will screen for glaucoma with a tonometry or “puff” test, which measures the pressure in your eye.
       
    5. Lastly, the doctor will dilate your pupils to get a better view of the internal eye structures and make sure everything looks healthy. TIP: After dilation your eyes will be extremely sensitive to light, so be sure to bring a pair of large sunnies!

After your eye exam, your InVision optometrist will go over their findings with you to clarify the results and answer any questions you have. If additional testing is required, we will always recommend an excellent ophthalmologist to help you further.

Show More
Nov 1
showcase

Robert Marc and Lunor Trunk Shows

Friday, November 10 and Saturday, November 11, 2017

America’s greatest optical designer, Robert Marc’s styles are almost magical in their ability to fit and flatter the face.

Robert’s F/W 2017 collection is inspired by the Aspen lifestyle; the way skiers layer their clothes, mix colors and textures, and create something different and new.

Women’s frames capture Aspen’s intense physical attraction and emotional pull, with spectacular combinations of natural horn-like acetates and deep fall colors, including Black Diamond, Rocky Mountain Tortoise, Alpine Blue and Purple Haze.

Men’s styles are handsome, contemporary polished looks with ‘peak’ style in colors including Black Ice, Blue Tundra, Aspen Grey, Vintage Horn.

On Saturday, November 11, InVision Galleria’s Robert Marc trunk show is part of the center’s Holiday Open House and the grand opening for the new Galleria East wing addition.

Robert Marc and Lunon Trunk Shows:
Friday, November 10, 11:00 a.m. – 6:00 p.m.
InVision Distinctive Eyewear (Minneapolis-North Loop) and InVision Distinctive Eyewear (Minnetonka, MN)

Saturday, November 11, 11:00 a.m. – 6:00 p.m.
InVision Distinctive Eyewear (Edina, MN) and InVision Distinctive Eyewear (Saint Paul, MN)

Show More
Oct 18
showcase

Men’s Eyewear Trends

3 Tips to Polish Your Style

Besides being the perfect way to complement suits, ties and casual sportswear, eyeglasses are quickly replacing contact lenses as a stylish addition to both formal and everyday wardrobes.

1. Think Beyond Black
Don’t limit yourself to the idea that black, gray and tortoiseshell are the only suitable eyewear options. More and more men are adding color to their ensembles with sleek and dapper options like clear acetate, dark green, and navy. Classic gentleman should try Robert Marc in seasonal Blue Tundra, Aspen Gray and Vintage Pink Crystal, while trendy guys should opt for designers like FEB31st (pictured) and Face à Face for a more modern aesthetic.

2. Thin Metal Frames
Titanium, stainless steel, sterling silver and platinum frames are an important trend right now. Metal frames are versatile and make it easy to get a look that’s cool and also professional looking. Leisure Society, Gotti (pictured) and SALT offer metal frames ranging from vintage 70s-vibes to updated, modern styles that fit seamlessly into your style. Go for the gold to make a strong statement with frames and accents in rose, yellow and traditional gold.

3. Get the Right Fit
The right fit is essential for eyewear that feels as good as it looks. Precise eye, bridge and temple measurements are key to wearing glasses that won’t feel too loose or snug on your head. Plus, unlike online eyewear retailers, you can get proper measurements, eyewear adjustments and personalized styling tips on the spot when you pick up your InVision frames.

Ready to expand your collection? Head to your neighborhood InVision to try on the latest styles in Men’s eyewear.

Show More
Oct 11
showcase

Harry Lary’s/Thierry Lasry Trunk Show

Weds., Oct. 25 through Sat., Oct. 28, 2017

Third-generation Paris optician Thierry Lasry’s eponymous and Harry Lary’s eyewear brands are among InVision’s strongest and most colorful collections. The heavy shapes and manic colors offer stylish eyewear for those who want to be bold.

Anyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face and provide an exceptional fit for any guest.

Thierry Lasry / Harry Lary’s Trunk Shows:
– Wednesday, October 25, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, October 26, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, October 27, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, October 28, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)

Show More
Oct 4
informational

Stand Out in a Sea of Look-Alike Eyewear

A fashion writer for the Wall Street Journal bemoaned that he “just couldn’t accept how ubiquitous my frames had become.”

If your glasses have you feeling uninspired or lost in “a sea of look-alike men,” check out three tortoise shell frames recommendations from InVision owner Anthony Bosca. Or, stop into one of our four locations and let our expert opticians help you find the perfect pair of glasses to help you stand out in a crowd.

 

Show More
Sep 30
showcase

Matsuda Trunk Shows

Weds., Oct. 4 through Sat., Oct. 7, 2017

Proudly reintroducing the Twin Cities to Matsuda.

Retaining an air of the ‘80s, Matsuda eyewear maintains an aesthetic form with functional elements. Its hinges, the tension spring in a clip-on sun lens and even the heads of the screws, all play a vital role in the beauty of the design.

Plus, sample sake from various Japanese regions from 3-5 p.m. on Friday and Saturday, during the Matsuda trunk shows at Grand Ave. and Galleria.

Matsuda Trunk Shows:
– Wednesday, October 4, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, October 5, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, October 6, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, October 7, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)

Show More
Sep 22
informational

Prep Your Fall Wardrobe with New Glasses

Is your fall wardrobe ready?

As leaves begin to crunch, a chic fall wardrobe is always top of mind. InVision Distinctive Eyewear gives Twin Cities shoppers 3 ways a new pair of frames can update style for cooler weather.

 

1. Adds a Pop of Color

Hues always tend to darken up for fall with brown, gray and black as the season’s staple colors. Frames in a bright statement hue, like violet, can liven up a drab outfit and pop against a neutral wardrobe. 

2. Creates a Personalized Statement

Eyewear can be personalized to reflect your unique style. Have some fun with Dilem eyewear (pictured, top), featuring interchangeable temples. Or try glasses in a unique material like wood (FEB31st, pictured below), leather or cork

 

3. Protects Eyes in Changing Weather

Fall and winter may see less sun, but harmful UV exposure can be just as damaging. Protect your eyes and upgrade your summer shades for fall with tinted lenses in oversized frames. Make your sunnies even more fashionable with warm touches of gold metallic.

Tinted sunglasses from Robert Marc.

 

Visit one of our four Twin Cities locations to try on a pair today.

Show More
Aug 31
showcase

Götti Trunk Shows

Weds., Sept. 6 through Sat., Sept. 9, 2017

Twin Cities, meet Götti Switzerland.

Götti glasses embody authenticity in everyday life. Beautiful in its simplicity, each Götti frame effortlessly complements the wearer, allowing them to express their individual character

Elegance and refinement. Special, but understated. Götti reduces classic designs to the purest of lines and crafts the frames form the best materials for a style that feels both modern and timeless. The quality and attention to detail is evident at first glance, and every time you put them on. Handmade in Switzerland, they share the beauty and mechanical perfection of great Swiss watches.

Are you ready to experience glasses of the future?

Götti Trunk Shows:
– Wednesday, September 6, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, September 7, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, September 8, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, September 9, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)

 

Show More
Jun 27
showcase

25% Off Lenses with Frame Purchase

Save through July 31 at all four InVision locations!

In the market for new frames? Of course, you are.

Now through July 31, 2017, take 25% off lenses with any frame purchase at any of our four Twin Cities locations:

Void with other offers. One coupon per visit. Some restrictions may apply.

 

Show More
Jun 1
showcase

Take 15% off your next frames or sunnies!

This deal's a real steal...

In the market for new frames? Of course you are.

Now through June 30, take 15% off any purchase of frames or sunglasses at any of our four Twin Cities locations:

Void with other offers. One coupon per visit. Discount does not apply to lenses. Additional restrictions may apply.

Show More
Apr 10
showcase

Robert Marc Trunk Show

Friday and Saturday, April 21-22, 2017

Pack your bags for a Mediterranean adventure!

Transport yourself to the breathtaking beaches of Saint-Tropez with the S/S ’17 Robert Marc collection that takes serene style to new heights.

Inspired by the French Riviera’s elegance, sizzling nightlife and intuitive sense of luxury, the Women’s collection mimics genuine French charm and grandeur with sensual shapes and refined color combinations.

Featuring a new acetate “St. Tropez” temple design, the Men’s Collection exudes distinction and quality craftsmanship with a handsome, vintage appeal.

Look impeccably chic in dashing seaside-inspired colors like St. Tropez Tortoise, Vintage Pink Crystal, Coastal Blue, Olive Tree, Tortoise Vert and Bougainvillea.

A perfect marriage of form, function and classic beauty, this collection welcomes the season with a relaxing air of French luxury and glamorous international style.

Ready to see for yourself?

Dates:

Show More
Feb 17
showcase

Too much screen time?

5 Tips to Avoid Digital Eye Strain

With the average person spending an overwhelming ten hours a day staring at a screen, almost 90% of Americans are at risk of developing “Digital Eye Strain” from increased time on computers, cell phones and other devices.

Tags:

As Business Insider explains, Digital Eye Strain can cause real aches and pains – everything from blurred vision and dry eye to eye fatigue and headaches.

Dr. Toni Albrecht, OD, from InVision Distinctive Eyewear suggests 5 easy tips for avoiding digital eye strain:

1. Take a Break
“It’s important to give your eyes regular breaks away from the computer throughout the day. The 20/20/20 rule is an easy way to remember this: Take a break every 20 minutes and look at something 20 feet away for about 20 seconds. When you’re focused back on your screen, make a conscious effort to blink to help prevent dry eye.”

2. Adjust Display Settings
“Staring at a small font is an easy way to induce eye fatigue and a headache. Boost text size to something that’s comfortable to see without squinting. Remember, screen brightness, contrast and color temperature should all be roughly in sync.”

3. Adjust Workspace
“Position your chair so that your screen is at or below eye level. Screens that are too high can create neck pain for the user since they must tip their head back to see. InVision also offers specialized office lenses – a great option for frequent computer users.”

4. Avoid Blue Light
“It’s common for people to use cell phones or tablets at night while in bed. However, one of the most damaging consequences from this is the prolonged exposure to high energy visible (HEV) light or blue light. An overexposure to this light can lead to retinal damage and macular degeneration (plus, it can throw off your sleep cycle). Avoid viewing digital devices for at least 90 minutes before bed and ask your InVision eye doctor about a lens option to block out harmful blue light.”

5. Consult the Professionals
“An annual eye exam at InVision is a great way to maintain eye health and catch any underlying problems early. Update your doctor if you’re experiencing frequent eye strain and make sure your eyeglass or contact lens prescription is up to date.”

Dr. Toni Albrecht, OD, sees patients at InVision Galleria and InVision Minnetonka. To make an appointment for a comprehensive eye exam, call the store nearest you or schedule online.

Show More
Jan 24
showcase

Leisure Society Trunk Show

Saturday, February 4, 2017

Dive into something exquisite this spring.

Experience the Spring/Summer ’17 campaign from Leisure Society, the California-based luxury eyewear line known for unparalleled handcrafted quality and design.

Inspired by the beautiful Japanese women “Ama” pearl divers of the 1930’s, “Tides of Akoya” marks this collection with innovative designs of the future and classic shapes of the past.

Experience the heirloom style of designer Shane Baum in a lavish display of fine materials like block titanium, buffalo horn, diamond and 24K gold plating.

Immerse yourself in style, elegance and true craftsmanship during our Leisure Society Trunk Show.

Dates:

Show More
Jan 11
showcase

Trunk Show Contests

Love InVision eyewear?

Win prizes when you visit the next Trunk Show at your local InVision.

It’s as easy as 1, 2, 3.

  1. Visit the next designer Trunk Show at your neighborhood InVision.
  2. Let us know you’re visiting – check-in on the local Facebook page with a shout-out and the hashtag #InVisionTrunkShow
  3. We’ll select a random winner to take home an InVision Gift Card when the Trunk Show ends.

Next Trunk Show:

Face à Face

Show More
Jan 9
showcase

Face à Face Trunk Show

Bold, colorful, free - find your style inspiration with Face à Face.

C’est fabuleux!

Say goodbye to ordinary eyewear and experience the unique shape, material and vibrant color range from the new 2017 collection, including Bocca – the eyewear with legs and shoes!

Far from standardized trends, each Face à Face collection asserts itself as a creative object of design. Marvel in the stunning texture and exquisite detail of this new collection, featuring gold temples, delicate combinations of metal and acetate, and subtle transparencies.

Express yourself and reveal your unique, independent personality with new glasses during our Face à Face trunk shows.

Dates:

Show More
Dec 13
showcase

eyebobs eyewear Trunk Show

Saturday, December 17, 2016

These aren’t your mother’s readers!

Minneapolis-based eyebobs eyewear are the original high-style, optical quality reader. Eyebobs come in 1/4 power increments, so it is easy to find a pair that matches your need of correction.

Find your new pair of reading glasses during our exclusive, one-day trunk show. (They also make a perfect gift!)

Saturday, December 17, 11:00 a.m. to 3:00 p.m.
Show More
Nov 29
showcase

Matsuda Trunk Shows

Friday and Saturday, December 2-3, 2016

Quality through craft. Innovative by design.

Immerse yourself in the unmistakable world of Matsuda Eyewear during an exclusive two-day Trunk Show at your neighborhood InVision.

MATSUDA

One of Japan’s most celebrated brands makes it mark in the metro with thoughtful execution and traditional craftsmanship. With fine materials like titanium, sterling silver and solid gold plating, Matsuda embodies luxurious eyewear in a modern update to 1980’s design. As pleasing to the hand as it is to the eye, these beautiful and durable frames anchors itself as modern, wearable art.

Plan a visit to InVision for a personal look at the Twin Cities widest selection of Matsuda frames.

Dates:

Matsuda Eyewear is now available at all four InVision locations.

 

Show More
Oct 25
showcase

Robert Marc Trunk Shows

Friday and Saturday, November 4-5, 2016

We’re in a New York state of mind.

Head to your neighborhood InVision between November 4-5 to see the latest fall collection from Robert Marc.
Robert Marc

Just in time for the brand’s 35th anniversary, the fall/winter 2016 collection embodies the colors, bold lines and vintage feel of New York City. The women’s collection features a “spectator hinge” with new colors like NYC Black, Lexington Green and Empire Blue. Men’s styles feature 1981-inspired color combinations such as 1981 Tortoise Blue and Vintage Crystal. Find your vintage style during our fall trunk shows!

Known as America’s greatest optical designer, Robert Marc hones subtle luxury and elegant craftsmanship in his own line of frames. With an unmistakably flattering fit, signature hinge detailing and brilliant use of color, this favorite InVision collection embodies timeless quality and sophisticated style.

Dates:

Show More
Oct 6
informational

WOOW Trunk Shows

Thursday through Sunday, October 20-23, 2016

Cause a seen this season.

Head to your neighborhood InVision between October 20-23 for exclusive fall styles from WOOW.

WOOW

WOOW makes you feel good – and it’s easy to see why. From beautiful translucent hues to cleverly crafted temples, WOOW is a breath of fresh autumn air. Explore the youthful colors, oversized shapes and streamlined silhouettes that make this collection fun to wear and easy to afford.

Try on as many pairs as you like during our Fall Trunk Shows!

Dates:

 

Show More
Sep 15
showcase

Dilem and Oxibis Trunk Shows

Thursday through Sunday, September 22-25, 2016

Come to InVision between September 22-25 and take advantage of this exclusive trunk show special: buy 2 sets of temples and get 1 set free! (Valid on in-stock styles only.)

Dilem
Dilem’s interchangeable temples makes giving your glasses a whole new look as easy as tying your shoe. Every Dilem frame comes with two sets of temples and you can add more any time, including extra-cool seasonal limited edition models. Plus, from Sept. 22-25, customers can buy 2 sets of temples and get 1 set free.

Oxibis
Oxibis offers ultra-lightweight, modern shapes with lots of bright color options. In the Twin Cities, customers like Oxibis because the frames break out of the neutral color palette without going overboard.

Stop in during our trunk shows and see why!

Dates:

Show More
Aug 30
showcase

SALT. Optics Trunk Shows

Thursday through Sunday, September 8-11, 2016

SALT creates premium, handcrafted eyewear for people who like simple things made well.

You can see and feel the obsession with craftsmanship in every pair. We love all of the designers we get to work with, but there is a special place in our hearts for these crazy, laid-back kids from Cali.

Stop in during our trunk shows and see why!

Dates:

Show More
May 16
showcase

Spring Sale 2016!

Saturday, May 21, through July 4th

Celebrate the season in style and enjoy sizzling savings on select eyeglass frames from world-renowned optical designers.

VIP Pre-Sale starts Wednesday, May 18, 2016
Sale opens to public Saturday, May 21, 2016

Through the 4th of July, save on select frames from top optical designers, including Markus T, Zero GDRIFT Eyewear and Binoche, when you purchase a complete lens package.

  • Take 50% off your first frame, 60% off your second frame and 75% off your third frame.
  • Fourth and fifth frames are free.
  • Take 25% off plano sunglasses and frame-only promotions.

 

Terms of Sale:

  • No holds.
  • No frame warranties. Lens sales are fully warranted.
  • No special orders, in-stock frames only.
  • No transfers from other stores.
  • No other discounts apply.
  • All sales are final. No restyles/returns/exchanges.
  • First (lowest) discount applies to the highest price frame. Second-highest receives the second biggest discount, etc.
  • Sales prior to the sale period are not subject to sale discounts.
  • Payment in full is due at the time of sale.
Show More
Apr 26
showcase

Robert Marc Trunk Shows

Thursday, April 28, through Sunday, May 1, 2016

One of America’s greatest optical designers, Robert Marc honed his craft for years before taking on – and dominating – the competitive New York market with his own line of frames.

Robert Marc’s 2016 Spring/Summer Collection, Second Nature, embodies the essence of nature’s tranquility. The frames, inspired by pristine natural beauty, feature the environment’s own paradoxes of glistening glows and matte moods, for a sophisticated style embodying the beauty and complexity of the natural world.

Come to InVision during our Robert Marc trunk show and SEE for yourself!
Dates:

— Thursday, April 28, 12:00 to 8:00 p.m. – InVision NoLo

— Friday, April 29, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka

— Saturday, April 30, 11:00 a.m. to 6:00 p.m. – InVision Galleria

— Sunday, May 1, 12:00 to 5:00 p.m. – InVision Grand Ave.

Show More
Apr 4
showcase

Anthony’s Tips: Sunglasses

Functional, Fashionable and Fabulous

Spring is here…time to sport a new pair of sunnies!

Sunglasses are an important accessory all year round. They help protect your eyes – and the delicate skin around them – from harmful and damaging UV rays (even during colder months).

At InVision, we can tint lenses in pretty much any color you can imagine, including multicolor fades that transition from one color to another. One of Anthony’s personal favorites is a green-grey tint called G15 that renders color very naturally.

When you’re ready to update your sunnies, come to InVision and check out the latest collections from Harry Lary’s, Robert Marc or Face a Face.

Show More
Jan 26
showcase

Helen Keller Sight Award

Recognizing leaders in restoring and preserving sight.

Helen-Keller-Award-lr

We would like to thank the Minnesota Lions Club for presenting InVision with the Helen Keller Sight Award, which recognizes businesses, organizations and individuals who help restore and preserve sight.

In 2015, InVision and our clients donated more than 250 pairs of eyeglasses to the Minnesota Lions, who distribute them to the poor in developing countries.

Do you have a pair of eyeglasses that you don’t wear anymore? Clean glasses that are in good shape, with no breaks or major corrosion and still flexible enough to be adjusted without breaking can be dropped off at any of our four stores: Galleria, Grand Ave., Minnetonka or North Loop.

 

Show More
Jan 15
showcase

Face à Face Trunk Shows

Thursday through Sunday, January 21-24, 2016

Face à Face frames strike a rare and delicate balance, pushing the boundaries of fashion, yet never overshadowing the face on which they sit. Brilliant combinations of flat and wire titanium, innovative temple details and lively color mean that you will be noticed. Exceptional sensitivity to the character of your face means the frames enhance your appearance instead of defining it.

Come to InVision during our Face à Face trunk show and SEE for yourself!
Dates:

— Thursday, January 21, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka

— Friday, January 22, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.

— Saturday, January 23, 11:00 a.m. to 6:00 p.m. – InVision Galleria

— Sunday, January 24, 12:00 to 4:00 p.m. – InVision NoLo

Show More
Jan 4
showcase

WOOW Trunk Show

Thursday through Sunday, January 7-10, 2016

From the use of translucent color to the witty affirmations on the temples, WOOW eyewear appeals to our humor and sense of fun. Anti-crisis eyewear! The little message at the temple tips makes us smile first thing in the morning. Wake Up! Feel Good! Better than a coach.

Of course, the styling makes us happy too. WOOW features lots of youthful, oversize shapes and modern interpretations of simple classics. Streamlined silhouettes keep things easy to wear and easy to afford. Handmade in Italy, exclusively at InVision.

Come to InVision during our WOOW trunk shows and SEE for yourself!

Dates:

– Thursday, January 7, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka

– Friday, January 8, 11:00 a.m. to 6:00 p.m. – InVision Galleria

— Saturday, January 9, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.

– Sunday, January 10, 12:00 to 4:00 p.m. – InVision NoLo

Show More
Dec 7
showcase

Gold & Wood Trunk Show

Thursday through Sunday, December 17-20, 2015

Elegance, Exclusivity, Timelessness and Excellence are the intrinsic values of Gold & Wood eyepieces. Intelligently handcrafted by expert artisans in Luxembourg, each frame consists of unique materials of wood, horn, titanium and other precious metals that guarantee you the assurance of wearing a frame like none other.

Stop by and allow an expert InVision stylist to select your own special pair!

Dates:
– Thursday, December 17, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Friday, December 18, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Saturday, December 19, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Galleria
– Sunday, December 20, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop

GW 2

Show More
Dec 1
showcase

Three Tips for the Perfect Fit

Tags:

When it comes to eyewear, finding a frame that fits your face is essential! InVision Distinctive Eyewear owner, Anthony Bosca, says even the smallest adjustments can make a big difference in the comfort of your glasses and the effectiveness of your lens correction.

Before you take your new frames home, keep in mind Anthony’s three tips for a perfect fit:

1. Don’t be afraid to ask.
Can’t decide on a frame shape, size or color? “We love helping our clients make the perfect styling choices, and we’re really good at it!” says Anthony.

2. Try before you buy.
You wouldn’t buy a pair of shoes without trying them on, and they only go on your feet! Give your eyeglasses a test-wear based on your lifestyle. Do they stay in place when you look down at your phone? How do they look with your haircut? Look around the edges of the frame to see how it agrees with the contours of your face.

3. See an expert.
Eyeglasses are not one-size-fits-all! Your optician will adjust your new glasses to ensure they fit properly and don’t cause pressure on your ears or the bridge of your nose. Your vision should be comfortable and effortless.

WOOW-MarryMe2-5003-Edit

Whether you want to blend in or make a bold statement, fit is what makes a frame look good on your face. If you want to try something different but can’t find anything that looks right, come to one of InVision’s four Twin Cities locations and explore your options with one of our professional opticians.

We invite you to stop by InVision every two to three months for a quick frame adjustment – on the house!

Show More
Nov 3
showcase

Robert Marc Trunk Show

Thursday through Sunday, November 12-15, 2015

Master optical designer Robert Marc has done it again!

Inspired by 20th century American painters, Robert Marc’s Fall/Winter 2015 collection, Five Colors, features gorgeous, minimalist frame designs and beautiful blocks of complimentary colors.

Come to InVision during our Robert Marc trunk shows and SEE for yourself!

Dates:
– Thursday, November 12, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Friday, November 13, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Saturday, November 14, 11:00 a.m. to 6:00 p.m. –  InVision Distinctive Eyewear – Galleria
– Sunday, November 15, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop

MW-combined

Show More
Oct 15
showcase

Dilem and Oxibis Trunk Show

Thursday through Sunday, October 22-25, 2015

Giving your glasses a whole new look can be as easy as tying your shoe!

Every DILEM frame comes with two sets of temples and you can add more any time, including extra-cool seasonal limited edition models.

Take advantage of this exclusive trunk show special: Buy 2 sets of temples and get 1 set free!

Dates:
– Thursday, October 22, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Friday, October 23, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Galleria
– Saturday, October 24, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Sunday, October 25, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop

Show More
Oct 9
informational

North Loop Grand Opening Celebration!

Thursday, October 29, 2015 | 5:00 to 8:00 p.m.

Please join us as we celebrate the grand opening of our North Loop store!

WHEN
Thursday, October 29, 2015
5:00 to 8:00 p.m.

WHERE
InVision Distinctive Eyewear – North Loop
219 N. 2nd St., Minneapolis 55401

DETAILS
Strike a pose in the photo booth and enjoy music and live entertainment at D.NOLO, snacks from Cavé Vin and World Street Kitchen.

Show More
Sep 28
showcase

SALT Optics Trunk Show

Thursday through Sunday, October 1-4, 2015

California lifestyle + Japanese craftsmanship = Premium eyewear

In their own words: “SALT. Optics creates premium, handcrafted eyewear for people who like simple things made well.” True. At InVision we’d also say, SALT is where we turn for contemporary takes on traditional American styling. 

You can see and feel the obsession with craftsmanship in every pair. We love all the great designers we get to work with, but there is a special place in our hearts for these crazy, laid-back kids from Cali.

Come to InVision during our SALT trunk shows and see for yourself!

Dates:
– Thursday, October 1, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, October 2, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, October 3, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, October 4, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop

Show More
Sep 4
informational

Sunny Style

5 Tips for Stylish Sun Protection

“For the health of your eyes, we recommend wearing sunglasses when you’re outside, whether it’s summer or winter, sunny or overcast,” says InVision Distinctive Eyewear Owner Anthony Bosca.InVision - ThierryLasry-4

You use sunscreen to protect your skin from the sun, but did you know that exposure to sunlight can cause certain types of eye cancer and other optical diseases? Squinting in the bright light doesn’t help, and in fact can result in fine lines and wrinkles.

Protect your eyes with Anthony’s five tips:

1. UV Protection. To provide adequate protection for your eyes, sunglasses should block 99% to 100% of UV-A and UV-B rays.

2. Polarization. If you’ve ever squinted at the sun bouncing around the lake or had to look away from the bright reflections in traffic, you know how difficult – and painful – glare can be! Polarized lenses reduce glare by blocking horizontal light waves.

3. Lens Tint. All lens tints are not created equally! Gray and brown are good general purpose tints, but if you’re a skier or snowboarder, you might opt for a rose tint that heightens contrast and depth perception.

Custom eyes clips4. Size. It’s not just a fashion trend! “Oversized sunglasses are a timeless style, but large lenses do much more than accessorize,” explains Anthony. “Bigger lenses protect your eyes and the delicate skin around them from damaging sunlight.”

5. Style. “Not only do we carry a fabulous selection of designer sunglasses, we also offer custom clips that will turn any pair of eyeglasses we offer into suns,” says Anthony. (Pictured, right)

 

Protected eyes are healthy eyes, so stop by one of InVision’s four Twin Cities locations to find your next pair of shades.

 

Show More
Sep 3
showcase

Harry Lary/Thierry Lasry Trunk Show

Thursday through Sunday, September 10-13, 2015

French couture in the heart of the Midwest.

HL_HarryLarys_JailBait_AAnyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face. Perfect proportions in every frame mean that you can carry off a stronger look than you might have thought.
Come to InVision during our Harry Lary/Theirry Lasry trunk shows and see for yourself!

Dates:
– Thursday, September 10, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, September 11, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, September 12, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, September 13, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop

Show More
Aug 26
showcase

FEB31st Trunk Show

Thursday through Sunday, August 17-30, 2015

Join us for our inaugural FEB31st Trunk Show!

Handmade in Italy and featured in fashion magazines from InStyle to Cosmopolitan, FEB31st eye- and sunglasses are made entirely from natural wood and range in style from colorful, chunky and oversized to fine, classic and understated. 16-ply construction means these frames are strong and stable, yet they weigh just 21 grams (about the same as a thumb drive!).

The beautiful wooden frames are stunning on their own, but it’s FEB31st innovative use of color that sets them apart. Each layer of a frame is stained in one (or more!) of 33 vibrant shades, including pink, blue, and purple for women and grays, forest green, navy and black for men.
Annie J Sun Front
Come to InVision Distinctive Eyewear and see for yourself!

Dates:
– Thursday, August 27, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, August 28, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, August 29, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, August 30, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop

Show More
showcase

Say “Boungiourno” to FEB31st

Say ‘Boungiornio’ to FEB31stWe are thrilled to welcome FEB31st, a stunning collection of wooden eyewear that’s handmade in Italy, to the Twin Cities!

Posted by InVision Distinctive Eyewear on Tuesday, July 21, 2015

Show More
Apr 9
showcase

King of Vintage, Cameron Silver

Please join us in welcoming Cameron Silver to D.NOLO!

Thursday, April 16, from 5:00-8:00 p.m.
219 N. Second St. | Minneapolis 55401

The “King of Vintage” and star of Bravo’s Dukes of Melrose, Cameron Silver is coming to D.NOLO!

Cameron will be signing his book, Decades: A Century of Fashion, and hosting a very special vintage couture trunk show.

In honor of the event, InVision North Loop will be featuring a special collection of vintage eyewear.

Enjoy wine and apps from Cave Vin, and a Gretchen Venture jewelry trunk show.

Throughout the event, 10% of proceeds form D.NOLO retailers will go to the Hope Chest Partnership.

Show More
Feb 19
showcase

Eyebobs Spring Trunk Show

Saturday, February 21, 2015, InVision Galleria

Your arms aren’t getting any longer – it might be time for readers!

These aren’t your mom’s drugstore readers! Eyebobs, the original high-style, optical-quality readers, are designed right here in Minneapolis!

On Saturday, February 21, from 11:00 to 4:00, InVision Galleria hosts a special one-day trunk show featuring the new Eyebobs spring collection. Stop in and find a fabulous pair of reading glasses that you’ll love wearing!

Show More
Jan 12
showcase

Face à Face Trunk Show

Thursday through Saturday, January 15-17, 2015

Up your style quotient in 2015 – join us for an exclusive Face à Face trunk show!

Far from standardized fashion diktats and conformist trends, each Face à Face frame asserts a beautifully unique artistic temperament.

Paris-based designer Pascal Jaulent draws inspiration from modern art, resembling small subtle pieces of architecture and contemporary design.

Face à Face eyewear reveals your individual personality and underlines the boldness, the modernity and the seduction of an independent, creative object of design.

Dates:
Thursday, January 15, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
Friday, January 16, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
Saturday, January 17, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria

Show More
informational

Flex Spending FAQs

Use it or Lose it!

Flex dollars expire at the end of the year – don’t let yours go to waste! Take a look at some of the most common questions our customers have about flex spending, then come see us! We’ll help you ring in 2015 wearing a beautiful new pair of designer glasses.

Tags:

FAQ #1: Can I use my flex dollars on sunglasses, readers or non-prescription eyewear?

775_4668912Answer: It completely depends on how your plan is set up with your employer. Some companies cover readers, some plans include sunglasses with UV protection and some cover eyeglasses and sunglasses with a valid prescription. It is best to check with your employer to see what your plan covers.

InVision tip: You may be able to divide up your glasses payments between two years. If your plan covers a frame without prescription lenses, you could pay for the frame in 2014 and the lenses in 2015.

FAQ #2: How do I get reimbursed for my purchases?

Answer: Most companies issue their employees a “Benny Card” that works just like a Visa or MasterCard. When you purchase glasses from InVision, we’ll provide an itemized statement that you can submit with your credit card slip for reimbursement through your employer.

FAQ #3: When do my flex dollars run out?

Answer: Typically, flex dollars must be used before your current healthcare coverage period ends (typically on December 31.) Some FSA plans may offer a grace period of up to 75 days.

InVision tip: Don’t wait until the last minute to find your new glasses – the year-end crunch may leave you feeling rushed and unsure about your decision!

Show More
Dec 2
showcase

Gold & Wood Trunk Show

Thursday through Saturday, December 11-13, 2014

Please join us for an exclusive Gold & Wood trunk show!

Gold and Wood has spent years refining the fit of their stunningly elegant wood frames, and every pair is made from beginning to end by a single artisan.

Stop by and find a new pair of handmade eyeglasses before your Flex Spending expires at the end of the year, or find a new pair of shades for your upcoming holiday travels.

Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!)

Dates:
Thursday, December 11, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
Friday, December 12, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
Saturday, December 13, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria

Show More
Nov 17
showcase

InVision’s Going to the Dogs!

All photos by Devon Thomas-Treadwell, shot on-site at the Minnehaha Off-Leash Dog Park in Minneapolis.

  • Charlie, Dante and Deborah

    InVision’s Director of Operations, Deborah is based at our Galleria store.

     

    Big and fluffy on the outside, Dante’s a total lapdog on the inside!

  • Marisha and Pierre

    Optician Marisha works at our Grand Ave. location.

     

    The unofficial mascot, Pierre is in the store most Tuesdays and keeps everyone on a short leash!

  • Clint and Mojo

    Clint manages our Galleria store.

     

    If our photo shoot was any indicator, Mojo makes sure Clint works like a dog at home, too!

  • Hobbes, Tracy and Daisy (not pictured – Anthony)

    Based at our Galleria store, Tracy makes sure we all get paid!

     

    And no, we don’t know what you’re talking about – Anthony would never bring his four-legged “children” to Galleria!

  • Angelique and Roxie

    Angelique is an optician at our Galleria store.

     

    Photogenic Roxie was more interested in the photographer (and her squeaky toy) than the other dogs!

  • Elizabeth and Roscoe

    Elizabeth handles InVision’s marketing.

     

    Easily distracted, this is the only photo of Roscoe not pulling, barking or – SQUIRREL!

Show More
Nov 13
showcase

Robert Marc and Lunor Trunk Shows

Thursday through Saturday, November 13-15, 2014

Please join us for three days of trunk shows featuring the latest from Robert Marc and Lunor!

Stop by and find a new pair of handmade eyeglasses before your Flex Spending expires at the end of the year, or find a new pair of shades for your upcoming holiday travels.

Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!)

Thursday, November 13, 2:00 p.m. to 6:00 p.m. – InVision Minnetonka
Friday, November 14, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.
Saturday, November 15, 11:00 a.m. to 6:00 p.m. – InVision Galleria

Show More
Nov 3
showcase

Sunny Selfie Reveal!

Congratulations to the winners of our Sunny Selfie contest!

  • Mary – Radiant in Robert Marc sunglasses!

  • Melissa – Ravishing in Robert Marc frames!

  • Karla – Resplendent in Robert Marc sunglasses!

  • Gale – Superb in SALT. optics!

Show More
informational

Popping In!

InVision is Popping into D.NoLo for the Holidays!

We’re opening a temporary pop-up shop at D.NoLo in Minneapolis’ North Loop!

D.NoloWhile our new North Loop store is coming together for an early 2015 opening, we’re opening a temporary pop-up shop at D.NoLo in Minneapolis’ North Loop beginning on Thursday, November 6!

Located at 219 N. Second St. in Minneapolis next to the Monte Carlo restaurant, the pop-up will be staffed by certified InVision opticians and offer a select edit of some of your favorite eyewear designers, including Thierry Lasry, SALT, Robert Marc, Face à Face and Minneapolis’ own EyeBobs.

“Every frame was ordered specially for the pop-up, so it’s all the best pieces from Fall collections,” said InVision Owner Anthony Bosca.

At the temporary shop, you can order a new pair of prescription eye glasses or sunglasses (don’t forget – most health plans’ Flex Spending expires at the end of the year!)

Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!) and with the combination of D.NOLO and InVision, there’s no better place in town to find the perfect accessories and statement pieces for winter.

Beginning Thursday, November 6, 2014, hours will be:
– Thursdays through Saturdays, 11:00 a.m. to 6:00 p.m.
– Sundays, 12:00 p.m. to 4:00 p.m.

Show More
Oct 7
showcase

Thierry Lasry at InVision

Handmade in France, Available Exclusively at InVision

Cause a seen! French designer Thierry Lasry launched his eponymous sunglass line in 2006. Eclipsing their basic primary function, THIERRY LASRY shades have been swiftly adopted by A-listers and fashionistas as the latest must-have fashion accessory.

If you want to go big, these are the frames for you. Anyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face. Perfect proportions in every frame mean that you can carry off a stronger look than you might have thought!

Handmade in France, the Thierry Lasry sunglasses collection is available in the Twin Cities exclusively at InVision on Grand Avenue.

  • Thierry Lasry, frame style SLUTTY

  • Thierry Lasry, frame style LIPPY

  • Thierry Lasry, frame style JOYRIDEY

  • Thierry Lasry, frame style ANGELEY

Show More
Sep 19
showcase

SALT Trunk Shows

Thursday through Saturday, September 25-27, 2014

Join us for an exclusive three-day SALT. Optics trunk show!

Thursday, September 25, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka
Friday, September 26, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.
Saturday, September 27, 11:00 a.m. to 6:00 p.m. – InVision Galleria

  • Frame: Milla in Bisque Havana

  • Frame: Simone in Matte Violet Red

  • Frame: Sabrina in Magenta

  • Frame: Tommy in Lead Gradient

  • Frame: Hirschfelder in Rose Gold

  • Frame: Ron in Black Sand

  • Frame: Wooderson in Matte Spicey Brown Gradient

Show More
Sep 11
showcase

Dilem Trunk Shows

Thursday through Saturday, September 11 - 13, 2014

Join us for a special Dilem Eyewear trunk show and update your personal style for fall!

Come in during the Dilem trunk show, purchase two pairs of Dilem temples and receive a third pair FREE!

Thursday, September 11 – 11:00 a.m. to 6:00 p.m.
InVision Grand Ave.
867 Grand Ave.
St. Paul, MN 55105
(651) 291-0318

Friday, September 12 – 11:00 a.m. to 6:00 p.m.
InVision Galleria
3340 Galleria
Edina, MN 55435
(952) 920-5458

Saturday, September 13 – 10:00 a.m. to 5:00 p.m.
InVision Minnetonka
11300 Wayzata Boulevard
Minnetonka, MN 55305
(952) 591-9567

  • Live in the fast lane

  • Throw yourself flowers

  • Get green fingers

  • Sea, … & sun

  • Access the VIP room

Show More
Aug 26
showcase

Sunny Selfie Winners

Thanks to everyone who participated in our Sunny Selfie contest!

  • Week one winner: Mary from Minneapolis

  • Week two winner: Karla from Minneapolis

  • Week three winner: Troy from St. Paul

  • Week four winner: Melissa from Roseville

  • Week five winner: Gale from Hugo

Show More
informational

Throwing Shade

At InVision's three Twin Cities stores, the most popular sunglasses are ...

With stores in Edina, Minnetonka and on Grand Avenue in St. Paul, InVision knows the styles Twin Citians are wearing to protect their eyes this summer!

Women

Women’s sunglasses are popping! They’re bigger, funkier and more colorful than ever.

These Robert Marc frames (RM 757) have an updated aviator shape and bright temples that add a gorgeous splash of color to even the cloudiest day.

Robert Marc Eyewear

Looking for a pair of sunglasses to channel your inner diva? These Robert Marc glasses (RM 760) feature a bow-tie lens shape and colorful tortoise shell temples.

Robert Marc Eyewear

Men
Guys are wearing shades with clean, vintage-inspired shapes. While neutral colors like tortoise and titanium remain popular, men are (finally!) starting to embrace more colorful styles.

 

Show More
informational

InVision Coming to the North Loop!

InVision's Fourth Twin Cities Location to Open Winter 2014

Home to a growing number of local and independent stores and restaurants, Minneapolis’s North Loop is a natural fit for InVision Distinctive Eyewear’s fourth Twin Cities boutique.

Home to a growing number of local and independent stores and restaurants, Minneapolis’s North Loop is a natural fit for InVision Distinctive Eyewear’s fourth Twin Cities boutique. Known for providing exceptional service and offering a one-of-a-kind selection of eyewear, InVision’s newest location is scheduled to open Winter 2014 within the D.NOLO cooperative, located in the historic 1912 Northwestern Glass Company building.

NoLoLocally owned and operated, InVision carries an exclusive selection of handmade eyewear and glasses for the Twin Cities. Made from exotic materials including leather, horn, wood and titanium, the well-edited collections include designers like Robert Marc, Thierry Lasry, Face á Face and SALT. The frames are consistently seen on many famous faces including Eva Mendez, Anne Hathaway, Angelina Jolie and Harry Potter (well, Daniel Radcliffe). Twin Cities fans include musician Jeremy Messersmith and MyTalk 107.1’s Jason Matheson, Lori Barghini and Julia Cobbs.

“The vitality and creative energy of the North Loop is irresistible,” said InVision Owner Anthony Bosca. “I knew that I wanted InVision to be a part of it and when I walked into our new space – soaring ceilings, flooded with natural light, but still showing lots of raw industrial materials – it was love at first sight. We are thrilled to join a growing community of amazing shops, but mostly we just can’t wait to meet our neighbors and show them what we’re all about.”

InVision’s North Loop location will be designed by Matt Kreilich of Minneapolis-based Snow Kreilich Architects.

“I always want our stores to feel like they fit in with and reflect the neighborhoods they’re in,” mentioned Bosca. “We’re building a really fun, easy-to-shop store and taking full advantage of this historic building’s natural beauty. Expect an open, flowing floor plan that features original exposed brick walls and warehouse windows.” Bespoke display tables and shelving will beautifully highlight InVision’s curated collections of frames and eyewear accessories.

Also, Bosca knows that eyewear is a critical accessory to any face and that the decision often requires second, third and fourth opinions. “If a client’s shopping buddy can’t be there in person to help pick out a new pair of glasses, our team will take portrait-quality photos of the client in different frames to share with friends and family for feedback. Anyone can snap a phone picture, but we make an extra effort, using networked DSLR cameras and iPads to render attractive, color-accurate images.”

InVision is scheduled to open in the North Loop, at 219 Second Street North, early Winter 2104. The North Loop store joins three other locations in the Twin Cities including Edina’s Galleria, Grand Avenue’s Victoria Crossing in St. Paul and at Hopkins Crossroad and 394 in Minnetonka.

Show More
Jul 24
informational

Smile and Say “Summer”!

We're giving away five pairs of custom sunglasses!

This summer, five lucky Twin Citians will win a pair of custom sunglasses from InVision, valued up to $750 each – and if you can take a selfie, you could be one of them!

Show More
Mar 23
informational

Handcrafting

Tags:

Mass Produced
Almost every pair of glasses in the world is mass produced. It’s fortunate that industrial technology can now make glasses affordable for hundreds of millions of people around the world. However, there are major quality compromises made in order to produce eyewear cheaply. Sadly, this category also includes most “designer” eyewear and glasses that are sold under licensed brands, some of which is not so inexpensive.

At this level, plastic frames are injection molded, so they want to retain their molded shape and are difficult to adjust for fit. The plastic itself is lower-grade. Metal frames are made from pot-metal, also known as Monel, which is heavy and prone to breaks. Overall fit and finish may be rough, especially after they’ve been worn for a week or so.

Handmade
This is the category of frames in which InVision specializes. We work with a select group of independent optical designers, each with the experience and history in the industry to translate their designs to a perfect-fitting frame. The handmade process differs in many ways from mass production. Here are just a few important ones:

Better materials: natural acetate is longer lasting, more adjustable, holds more brilliant color and polishes to a finer gloss than petroleum plastic.

Materials II: Steel hinges are stronger and more adjustable than pot-metal parts. In this category, most all-metal frames are titanium for maximum weight-to-strength ratio and flexibility.

Handmade plastic frames are carved from solid acetate instead of being injection molded, meaning they respond much better to adjustment. They look shinier and feel better too.

Three weeks of polishing. Handmade acetate eyewear parts spend weeks tumbling in a drum with glass beads that polish the material to a deep shine, bringing out the full depth of colors and patterns.

Couture colors: InVision designers create new custom colors and patterns in acetate and metal for every seasonal collection. It’s cheaper to buy off-the-rack materials, but the results are never as beautiful or interesting as with couture.

Superior fit and finish. People often comment on how our glasses feel when you pick them up; you can literally feel the quality and attention to detail. It also means your expensive glasses are going (with some care) to still fit and look good after two to three years of daily wear.

Artisan Made
Certain materials, like wood, buffalo horn and leather, require even more care and attention to detail that the handcrafting process allows. They demand highly specialized skills that only a handful of optical technicians possess, so one man or woman usually creates each piece from beginning to end.

Likewise, some designers approach the craft from a more artistic, less compromising perspective. DRIFT, Lucas De Staël, Robi Horn, Gold and Wood and Markus T. are unique personal expressions.  Everyone in these tiny companies takes great care to fully realize the designer’s vision. Does it sound crazy to talk about glasses this way? Not if you know these companies, see the integrity with which these people do their work. Then, it’s the only fair way to talk about these glasses.

Show More
Feb 18
informational

The Three Rules of Fit and Other Tips

Tags:

The First Rule of Fit is: try them on. Go ahead! If you don’t like them, they come right off. We can suggest a couple of general principles and things to look for in a frame, but nothing beats trying them on. If it looks good and feels good, it is good.

The Second Rule is: We want to see your eyes! Our eyes are such an important means of expression. The best fit accentuates, not obscures, them.

Third rule: we’re here to help. InVision opticians like helping people with styling choices and they’re really good at it. That said, here are a few things to consider when you’re looking for a new pair of glasses:

Don’t worry too much about what you are wearing, or colors you usually wear. Think more about your own coloring in skin-tone, hair and eyes. If a frame goes with your coloring, it will go with your clothes.

Think of frame color in terms of contrast. Colors that contrast sharply with your coloring will stand out more and accentuate any strong design features in the shape of the frame. More blending colors will soften any frame’s impact, so, in blending colors, you can wear stronger shapes.

Look around the edges. Photographers learn to look around the edges of the viewfinder when they compose a photo. In the same way, it helps to look around the edges of a eyeglass frame, looking for potential points of conflict with facial features.

With sunglasses, make sure you are covering your eyes adequately or you could be leaving yourself vulnerable to UV rays and eyestrain when too much light bounces in the sides of your frame.

Size and Scale are not the same thing. You can wear a big frame, but if you have a little face, pick a frame that is scaled properly for your features. It’ll have the attitude and pop of a big frame, without making you like you are playing dress-up.

Show More
Jan 23
informational

Digital Lenses

Tags:

Despite what the name suggests, digital lenses won’t get you online or take pictures, but they may help you see better. The first thing to know is: there’s really nothing digital about them. They just correct your vision with less distortion because they’re more highly customized for your specific eyes. They’re perfect for bifocals because they give your eyes a larger “sweet-spot” where your vision is just right. We also use them for wrap-around sunglasses, which can have distortion problems in the corners and they can even improve single-vision prescriptions.

Think about traditional lenses as an old tube television. It worked well enough, and the picture was OK—until you compared it to your new HD TV. Like the new TV technology, digital lenses increase clarity. Yaou’ll also feel less eye strain because they’ll have less peripheral distortion. If you’ve been putting off the switch to bifocals, or are just bored with your current glasses, stop in! Our opticians can answer your questions about digital lenses and help you find the perfect pair of frames to hold them!

5 Things to Know About Digital Lenses

  • Digital lenses are lighter and thinner than traditional lenses.
  • Additional labor associated with more custom work makes them a slightly more expensive than conventional lens designs, usually about $70 to $100 more.
  • Digital lenses are available for any vision prescription and are the ideal choice for bifocal wearers.
  • Digital lenses are manufactured across the full width of the lens, providing a wider field of crisp, clear vision (even peripherally!)
  • Digital lenses are used in all frame shapes and sizes and can be left clear for everyday use or tinted for sunglasses.
Show More