Spec-tacular Sixteen Giveaway
Play for a chance to win a $350 InVision gift card!
Maui Jim S/S 19 Trunk Show
Started in 1980 on Ka’anapali Beach in Lahaina, Maui, Maui Jim’s classic collection of seven styles has evolved into over 125 different frames, all of which are polarized and protect from 100% UVA and UVB rays.
Pulling from the natural, vibrant colors of the Hawaiian Islands, Maui Jim frames are designed to change the way you see the world.
Plus, exclusively during our trunk shows, sign up in store during our trunk shows for the chance to win one of four Maui Jim summer packs, including a beach chair and backpack cooler!
Get a jump start on your summer style at this month’s Maui Jim trunk show.
- Wednesday, March 13th, 3:00 p.m. – 6:00 p.m. at InVision North Loop
- Thursday, March 14th, 3:00 p.m. – 6:00 p.m. at InVision Minnetonka
- Friday, March 15th, 3:00 p.m. – 6:00 p.m. at InVision Grand Ave
- Saturday, March 16th, 10:00 a.m. – 2:00 p.m. at InVision Galleria
Dr. Toni Albrecht, OD, talks to Bustle about dry eyes
There are plenty of reasons for dry eyes, from the extreme cold we’re experiencing this winter to too much screen time. Our very own Dr. Toni Albrecht, OD, shared the 20/20/20 rule with Bustle, which will help you combat the negative effects of screen time and dry eyes.
To give your eyes a rest, it can help to do the 20/20/20 trick. “Take a break every 20 minutes and look at something 20 feet away for about 20 seconds,” Dr. Toni Albrecht, OD, of InVision Distinctive Eyewear, tells Bustle. “When you’re focused back on your screen, make a conscious effort to blink to help prevent dry eyes.”
Read the full article for additional information on the signs of dry eyes and tips for relief.
Living for Coral in Eyewear
Pantone’s 2019 Color of the Year, Living Coral, is warm, vibrant and absolutely perfect for eyewear. Coral hues have long been used as an accent color for frames. Flattering for most eye colors and general coloring, coral also pairs well with the staples in eyewear color like tortoise, blue and black. Check out a few of our frames that are highlight how coral livens up glasses and sunnies.
Clairaut in Rose Gold and Coral by Leisure Society
Beautiful gold-rimmed aviators with coral accents offer a rich twist on a classic look. The use of mirrored peachy lenses adds a balanced texture to a luxurious frame.
Mara 135 in Red and Coral by Caroline Abram
Bold acetate frames made soft by a duo of warm red and coral by Caroline Abram are an excellent example of this year’s Pantone color. Light tan lenses compliment the color palette creating a cohesive look that keeps us rosy in the winter and lively in the summer.
Pop Up 1 in Color 0091 by WOOW
Rose gold metal accents featuring a blue tortoise and clear frame featuring coral temples. Handmade in Paris, these frames make a bold yet playful statement.
Diego by Face à Face
A burgundy to peach gradient brings rich coral hues to life in these all acetate frames from Face à Face. Simple and absolutely chic, this is a go-to style for this year’s Pantone color.
Caroline Abram S/S 19 Trunk Show
Wednesday through Saturday, February 13 – 16, 2019
Caroline Abram designs eyewear to make women feel beautiful. Using diverse material like silver, wood and semiprecious stones, Caroline embodies femininity in each pair of glasses. Shop the new collection, featuring frames for women and children.
The Caroline Abram trunk show will stop at all four of our locations in the Twin Cities. We can’t wait to see you!
∙ Wednesday, February 13th, 11:00 a.m. – 6:00 p.m. at InVision North Loop
∙ Thursday, February 14th, 11:00 a.m. – 6:00 p.m. at InVision Minnetonka
∙ Friday, February 15th, 11:00 a.m. – 6:00 p.m. at InVision Grand Ave
∙ Saturday, February 16th, 11:00 a.m. – 6:00 p.m. at InVision Galleria
Eyewear and Sunglasses Hand-picked for Participants in this Weekend’s Big Game
We’re looking forward to the Big Game this weekend, so much so that, our team got together to select frames for a handful of this year’s participants – both athletes and halftime performers. Check out our recommendations below, all of which are available at our Galleria location.
Jared Goff, Quarterback, LA Rams
Featured Frame: RM951 in the Brown Horn Gradient by Robert Marc NYC
A delicate titanium bridge and top bar balance a bold and timeless acetate frame. The warm brown gradient offers a subtle color shift that is both alluring and chic, just like the Vince Lombardi Trophy.
Todd Gurley, Running Back, LA Rams
Featured Frame: DC02 by Gotti
Rimless, mounted frames with gold, black and ash accents combine for an artful and en vogue look fit for one of the best running backs in the league. Made in Switzerland from stainless steel, the DC02 frames get an extra point for being high-quality and high-fashion.
Tom Brady, Quarterback, NE Patriots
Featured Frame: C 015 133 in Oil Blue & Tortoise by XIT
Stainless steel and acetate combined with a deep and luscious color palate create a quintessential look. This look features a bold and beautiful oil blue metal frame, which is complemented perfectly by a tortoise acetate rim and temple. The result? Sleek eyewear that never falls flat.
Rob Gronkowski, Wide Receiver, NE Patriots
Featured Frame: A6 250 in Havana Black by Lunor
Anatomical shaped frames in a black gradient offer a classic and sophisticated look. A thin acetate composition is defining but not overpowering, these frames are a home run.
Adam Levine (Maroon 5), Halftime Show
Featured Frame: Ghosty New 192 in Tortoise & Silver with Brown Gradient Lenses by Thierry Lasry
Iconic aviator frames for an iconic musician. Thierry Lasry’s Ghosty New 192 sunglasses offer a striking and fresh take on the classic aviator shape with a thick brow bar and bridgeless frame. Handmade in Italy using a blend of titanium and acetate softly balancing silvers, golds and warm browns. You don’t need moves like Jagger in a pair of frames like these!
Travis Scott, Halftime Show
Featured Frame: M2031in Matte Grey Stone by Matsuda
Past and future collide in Matsuda’s M2031 sunglasses. Featuring a clean, matte silver frame and detachable leather side shield clip, this look is equal parts elegant and trendy, and totally Astroworld.
Finding the perfect fit with The World of Doug
Doug Marshall lands on Face à Face frames for a new, refreshed look
We recently had the absolute pleasure of connecting with Doug Marshall, aka The World of Doug, a fashionable and fun Twin Cities local. Doug was looking to switch up his frames and invest in a more updated, timeless and fitting look.
Our North Loop team worked with Doug, considering his style, face shape, coloring and personality, to find the perfect fit. The end result? A round, thick frame from Face à Face in a grey-green gradient.
Face à Face frames are handmade in France. The incredible duo behind the brand, Pascal Jaulent and Nadine Roth, teamed up to craft a beautiful collection that is both bold and delicate.
Fitting Frames for a few of our Favorite Golden Globe Nominees and Winners
Reimagining our favorite characters with glasses.
It’s officially award season. Yesterday marked the 76th Golden Globe Awards and it was a star-studded, magnificent, and incredibly fashionable event. Our team got together to select frames for a handful of this year’s nominees. Frames were chosen for either the particular role played by the nominee, the time period or the composition and genre of the film. All frames mentioned are available at our Galleria location.
Mahershala Ali, “Green Book” – Won Best Performance by an Actor in a Supporting Role in any Motion Picture
Featured Frame: Salt Max in Black Shadow
An iconic look from the 1960s, these frames are fitting for the era and
Olivia Colman, “The Favourite” – Won Best Performance by an Actress in a Motion Picture, Musical or Comedy
Featured Frame: Matsuda M2022 in Champagne
These frames are elegant and regal, absolutely fit for a queen. The softness of the champagne color with delicate gold accents is simply aristocratic.
Antonio Banderas, “Genius: Picasso” – Nominated for Best Performance by an Actor, Motion Picture Made for Television
Featured Frame: Lunor Classic Round in Ant. Silver
We chose these Lunor frames for Banderas, playing Pablo Picasso, for their timeless aesthetic. Round and rimless, with a thin yet strong, silver bridge and temples, the style is both refined and inventive, truly capturing Picasso’s creativity and style.
Bradley Cooper, “A Star is Born” – Nominated for Best Performance by an Actor, Drama, and Best Director, Motion Picture
Featured Frame: Gotti Danio in GLA-HAV
Why it Works: Is there a more iconic and recognizable frame shape than the aviator? Gotti’s lightweight take on a modern classic is the perfect match for Cooper’s character, Jack, particularly in the golden hue. The frames showcase his brio and fame, and the gold color a staple of the Los Angeles aesthetic.
Constance Wu, “Crazy Rich Asians” – Nominated for Best Motion Picture, Musical or Comedy
Featured Frame: Leisure Society Eze in Gold with Gold Mirror Lenses
Why it Works: These frames are dripping in luxury. A multi-dimensional crossbar coupled with oversized lenses create the perfect balance of style and sophistication. The gold mirror lenses add an air of confidence and complement Wu’s skin color.
Elisabeth Moss, “The Handmaid’s Tale” – Nominated for Best Performance by an Actress in a Television Series, Drama
Featured Frame: Lunor 600 in 03
Why it Works: The muted cateye shape adds femininity but has the simplicity to help you get down to business. The light havana gradient (03) works with Elisabeth’s coloring and adds a bold pop to an otherwise basic costume.
Lupita Nyong’o, “Black Panther” – Nominated for Best Motion Picture, Drama
Featured Frame: Gotti Ezick in Ash
Why it Works: Futuristic and powerful, these frames complement Lupita’s character and facial structure. The angular frames and textured surface are dimensional and fierce, while the cat eye shape adds a touch of delicacy.
The Fiji Water Girl
Featured Frame: Gotti Devine in Black Matte
Why it Works: The fine, thin, oversized, black titanium frames are the perfect accessory to complete her ensemble and highlight her piercing brown eyes.
Photo credits: Dusan Martincek/National Geographic, Fox Searchlight, Hulu/VIMN, Jordan Strauss/Invision/AP, Marvel, Universal and Warner Bros.
Face à Face S/S 19 Trunk Show
Wednesday through Saturday, January 16-19, 2019
Explore Face à Face‘s unique, contemporary designs at our trunk show! Each frame includes an artistic edge, drawing inspiration from art, architecture and design.
Handmade and designed in Paris, the collection features a wide range of color, materials and textures in frames for men and women.
Join us for Face à Face trunk shows at all four of our locations in the Twin Cities:
∙ Wednesday, January 16th, 11:00 a.m. – 6:00 p.m. at InVision North Loop
∙ Thursday, January 17th, 11:00 a.m. – 6:00 p.m. at InVision Minnetonka
∙ Friday, January 18th, 11:00 a.m. – 6:00 p.m. at InVision Grand Ave
∙ Saturday, January 19th, 11:00 a.m. – 6:00 p.m. at InVision Galleria
SALT. F/W 2018 Trunk Shows
Wednesday-Saturday, December 12-December 15
Premium, handcrafted eyewear for people who like simple things made well, SALT. OPTICS offers contemporary takes on traditional American styling. Handmade in Japan, every frame is constructed with superior craftsmanship.
Join us for SALT. trunk shows at all 4 of our locations in the Twin Cities:
11th Annual myTalk 107.1 Santa Project with Lori & Julia!
Visit our North Loop location during the Lori & Julia Santa Stop as they broadcast live from 3:00 p.m. to 6:00 p.m. on Wednesday, December 12th!
We’re proud to partner again with myTalk 107.1 for their 11th Annual Santa Project toy drive!
Bring a toy or gift to any of our locations until Sunday, December 16th to drop off in the collection box to be donated to the Ronald McDonald House Charities, Upper Midwest in time for Christmas.
Plus, visit our brand-new North Loop store, at 204 N. Washington Ave., on Wednesday, December 12th as our favorites, Lori & Julia, broadcast live from 3:00 p.m. to 6:00 p.m! Stop by and enjoy the fun, as well as food from our friends at Sweet Chow.
Suggested items to donate:
Yard Games • Legos • MN Sport Teams’ Gear – hats, caps, shirts • Retro games • Classic games • Adult/teen card games • Fishing pole • Nerf • Disney Princess • Fujifilm Instax • Mini hockey set • Vikings mini helmet • Wild mini helmet • Gift cards- Target, Caribou, Starbucks, etc • AA Batteries • Foaming Hand Soap • Hot to go Cups with Lids • Microwave popcorn • Soft Fruit Snacks • Chewy Granola Bars • Fruit Cups • Jimu Robot • Odyssey Upshot • Kano Coding Sets • Wireless Speaker • Wireless Headphones • Moonlite Storybook Projector • AIY voice kit • Sensors alive • Polaroid SNAP • Kodak printomatic • Nintendo/Mario items • Hover board • Minecraft items • Antsy Pants build and play set • Nitro circus • Ozobot • Nintendo Switch • Nintendo Labo • Electric Scooter
Dilem F/W 2018 Trunk Show
Wednesday-Saturday, November 28 - December 1, 2018
Shake up your eyewear look with Dilem interchangeable temple! Every Dilem frame comes with two sets of temples, so you can rock a new look in a *snap!*
Join us for our Dilem Trunk Show to explore their timeless collection and seasonal limited edition models.
SPECIAL SAVINGS! Purchase two sets of temples and get one free during our trunk shows.
- Wednesday, November 28, 11 a.m.-6 p.m. at InVision North Loop
- Thursday, November 29, 11 a.m.-6 p.m. at InVision Grand Ave.
- Friday, November 30, 11 a.m.-6 p.m. at InVision Galleria
- Saturday, December 1, 10 a.m.-6 p.m. at InVision Minnetonka
Robert Marc and Lunor F/W 2018 Trunk Shows
Friday-Saturday, November 9-10, 2018
America’s greatest optical designer, Robert Marc creates styles that are almost magical in their ability to fit and flatter the face.
Discover Robert’s newest collection, with styles for women and men inspired by the energy and excitement of New York City, during our trunk shows.
The F/W 2018 features glasses and sunnies in bold new colors, including women’s frames in Onyx Rose, Ruby, Emerald and Mahogany, and men’s styles in Cognac, Matte Onyx, Night Sky, and Vintage Crystal.
Theirry Lasry/Harry Lary’s F/W 2018 Trunk Shows
Wednesday-Saturday, October 17-20, 2018
Raised in a highly creative environment by an optician father and a designer mother, French designer Thierry Lasry fuses vintage inspiration with an updated modern and avant-garde touch for his Harry Lary’s eyewear and eponymous sunglasses line.
Lasry’s flat-fronted frames give a futuristic twist to retro-inspired shapes. All the acetate frames are entirely hand-made in France with the best craftsmanship techniques and traditional know-how, from high quality Mazzucchelli acetate.
A galaxy of stars are amongst the brand’s most devoted fans, ranging from Madonna, Rihanna, Katy Perry, Kate Moss, Jennifer Lopez, Lady Gaga, Miley Cyrus to Jennifer Lawrence, Anne Hathaway and Reese Witherspoon.
- Weds., October 17, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (NoLo)
- Thurs., October 18, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (Minnetonka, MN)
- Fri., October 19, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (Saint Paul, MN)
- Sat., October 20, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (Edina, MN)
Matsuda F/W 2018 Trunk Shows
Wednesday-Saturday, October 3-6, 2018
Matsuda eyewear features unique, distinctive shapes made from high-end materials, including lightweight titanium and ultra-thin acetate.
The hand-etched filigree and engravings throughout the bridges and temples are a Matsuda trademark, and everything from the frame’s hinges, the tension spring in a clip-on sun lens and even the heads of the screws play a vital role in the beauty of the design.
Matsuda Trunk Shows:
- Wednesday, October 3, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (NoLo)
Enjoy Mango Coconut Cream Puffs from Edwards Dessert Kitchen, and a Sake tasting, from 4-6 p.m.
- Thursday, October 4, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (Minnetonka, MN)
Stop by for Sake tasting and savory treats from 3-5 p.m.
- Friday, October 5, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (Saint Paul, MN)
Sample sake and apps in store from 3-6 p.m.
- Saturday, October 6, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (Edina, MN)
Enjoy Sake tasting and hors d’oeuvres from 1-3 p.m.
- Wednesday, October 3, 11:00 a.m. – 6:00 p.m. at InVision Distinctive Eyewear (NoLo)
New InVision in the North Loop!
We didn't move far - just 200 feet!
We are thrilled to announce that InVision Distinctive Eyewear has relocated in the North Loop and is now open in a beautiful new space, located on the corner of Washington Ave. N. and 2nd St. N., next to Edwards Dessert Kitchen.
Located at street level in one of the oldest buildings in Minneapolis, the new InVision has a tremendous amount of character, including soaring 14-foot-high ceilings, timeworn exposed brick – dating back to 1879 – and floor-to-ceiling windows that welcome in soft, natural sunlight.
At 1500 square feet, the new store is one-third larger than the previous North Loop location, allowing us to build out a state-of-the-art, on-site optometrist office – the first eye doctor in the North Loop! InVision customer parking is available in the parking lot behind the building and is accessible from 2nd Ave. N.
InVision’s new North Loop home – like the other three Twin Cities stores – was thoughtfully designed by InVision Owner Anthony Bosca. The store’s shelving, displays and counters were made specifically for the new space by a local millworker, and Anthony personally selected the art decorating the walls, including four works by Minneapolis artist John Alsbach and an original ink print by Donald Salton.
Stop in and visit us in our stunning new store, located at 204 N. Washington Ave., Monday through Saturday, from 11:00 a.m. through 6:00 p.m.
Götti Trunk Shows | Fall 2018
Wednesday through Saturday, September 5-8, 2018
Götti Switzerland crafts eyewear from the highest-quality materials for a style that feels both modern and timeless.
The quality and attention to detail is evident at first glance, and every time you put them on. Handmade in Switzerland, they share the beauty and mechanical perfection of great Swiss watches.
Götti Trunk Shows:
- Weds., Sept. 5, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (North Loop)
- Thurs., Sept. 6, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka)
- Friday, September 7, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Grand Ave.)
- Saturday, September 8, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Galleria)
4 Things to Know About Summer Eye Care
As the summer heats up, we all know to pack the sunscreen to protect our skin from the sun’s harmful UV rays. What some may not know is that the sun can be harmful to your eyes and vision too! Here are some summer tips for protecting those baby blues:
1. Keep it 100
Look for glasses that are labeled “100 percent UV Protection”. These specs will do the best job protecting your eyes from the UV rays themselves, not just sunlight. If you want to be extra safe, consider a pair that has side protection – Matsuda has some great and stylish selections – which will prevent rays from entering through the side.
Even if you wear UV-blocking contact lenses, a good pair of shades are essential. Though they can help protect your eyes, UV-blocking contacts can’t do the same amount of heavy lifting that sunglasses do – like protect the delicate skin around your eyes.
3. Be Aware of Your Surroundings
Part of what makes UV rays so dangerous is that they can quietly add up depending on what the weather is like, what time it is, and even your location. Here are a few quick notes about them so they don’t sneak up on you:
- Sunlight is strongest mid-day to early afternoon. If you’re going out between 10am and 3pm, be especially sure to grab the sunscreen and a pair of sunglasses.
- Water, sand, snow and concrete can reflect 85% of sunlight. If you choose to do a beach day,or even if you’re just at a cafe in the city, those pesky UV rays can be intensified.
Clouds don’t block UV light. If you can’t see the sun, UV rays can’t get to you, right? Not so fast. Though clouds and haze do darken the sky, the sun’s rays pass right on through.
4. Think of the Children!
The sun can be especially harmful to kids – especially when they’re spending more time outside. Even so, 82% of parents coat their children in sunscreen, but only one third make sure their kids wear sunglasses. Making sure your little ones have both when they go out will keep them healthier and happier (and with a whole lot less sunburn).
Super Salt Sunglass Sale
June 1 through July 4, 2018
The mercury’s climbing and the sun is shining – are you ready for summer in the Twin Cities?
During our exclusive Super SALT Sunglass Sale, get a brand new pair of sizzling SALT sunnies for just $195 (including polarized plano lenses).
Save up to 50% on select styles for men and women, including Lorna, Kintner, Hanna, Ray, Sutherland and Rex.
Stop in and shop early – quantities are limited and selection varies by location. Prescription lenses available for an additional charge. Valid on select styles. This promotion runs during regular store business hours at InVision North Loop, InVision on Grand Avenue, InVision at Galleria Edina and InVision in Minnetonka, and ends Wednesday, July 4, 2018.
Understanding Your Eyeglass Prescription
FAQs and FYIs re: the RX for your OD & OS
You already know that an annual eye exam can help keep your eyes healthy and ensure the optimal vision correction, but do you know what those numbers and abbreviations on your vision prescription actually mean?
1. OD and OS
Abbreviations for the Latin terms oculus dexter and oculus sinister, these measurements indicate the correction required for your right eye (OD) and left eye (OS).
2. Sphere (SPH)
The SPH, or sphere, measures the amount of lens power prescribed to correct nearsightedness or farsightedness.
Corrections for nearsighted vision have a negative value (for example -4.00), while those for farsighted vision have positive values (i.e. +2.00). In general, the further your value is from 0, the worse your eyesight and stronger the correction.
3. Cylinder (CYL)
On your vision prescription, the cylinder (CYL) measurement corrects astigmatism. If your prescription doesn’t have a cylinder value, you either don’t have astigmatism, or it’s so slight that it doesn’t need to be corrected with lenses.
What is Astigmatism?
The majority of eyeglasses wearers have some degree of astigmatism. Instead of being perfectly round and smooth, like a ping pong ball, eyes with astigmatism have a more oblong shape, like a football. The irregular shape prevents light from focusing properly in the back of your eye, which can cause blurry or double vision, eye strain or headaches.
If your prescription has a cylinder value, it will also have an axis measurement. The axis value is between 1-180 and indicates the degree or angle of astigmatism, where 90° is the vertical center of your eye and 180° is the horizontal center.
5. Pupil Distance (PD)
Exactly what it sounds like, PD measures the distance, in millimeters, between your pupils. Pupil distance is an important part of your optical prescription and ensures your lenses are made specifically to give you the best possible vision correction.
The Future is Clear
Fresh takes from the international spring eyewear show.
Our recent trip to Vision Expo East in NYC left us feeling invigorated after getting an exclusive sneak peek at some of the newest collections and latest tech advancements in optics.
What does this mean for Twin Cities glasses wearers? Read on to find out.
1. Fit and flair are the name of the game
Round shapes continue to be the frontrunner in eyewear, but they really pop with the season’s hottest colors. Ladies are blushing in pinks and lavenders. And men are keeping it cool with gray tones when they’re not wearing the trendy mashup of forest green and dark brown.
If metals are your preferred make, gold and matte are best. After its time as an edgy, specialty color, gold is becoming an eye-wearer’s staple. InVision designers see the trend sticking around and are coming up with everything from bling-tastic 24-karat plated titanium to muted finishes that wear as easily as tortoise to keep this look fresh.
2. Hot off the press
It’s impossible to choose a “best new collection” when both Caroline Abram and Cyril and Dayne are coming to InVision shelves. The eye-catching collections were among the most popular at the expo; both displays were swarming!
Caroline Abram makes French fashion accessible to anyone with a big personality with her fun, elegant shapes and lively colors. Her oversized wire frames make us swoon (and Oprah’s a big fan!) See the collection at InVision Galleria.
Making their Minnesota debut at InVision in Fall 2018, Cyril and Dayne frames are handmade in Italy. Made with beautiful Mazzucchelli acetate in gorgeous color combinations, Cyril and Dayne eyewear is bold yet traditional and easy to wear.
3. Our favorite?
The collection we’re most excited about is Matsuda. The Japanese brand’s vintage-modern mash-ups capture the heritage of the brand yet remain fresh and current – a mix that’s hard to find. If we had to pick a frame, the ophthalmic aviator in antique gold takes the cake. Add a little tortoise on the temple of these Japanese titanium frames and you have a timeless look that works for any occasion, at any age.
Stylish + Sustainable
Every day is Earth Day.
At InVision, we’re picky about the optical designers we work with.
Not only do we look for companies who share some of our core values, including quality, value, fit and aesthetic integrity, we also choose to work with manufacturers who have a thoughtful, ethical and sustainable workflow.
1. Think Globally
Many of InVision’s designers – including Matsuda (Japan), Götti (Switzerland), Face à Face (France) and WOOW (Italy) – are based in countries with very strict environmental controls – usually more stringent than the United States. These manufacturers manage their water usage, energy consumption and pollution to reduce their effect on the environment.
Additionally, by working with designers in Europe and Japan, we know the frames we sell are manufactured by people who earn a living wage, have access to quality healthcare and family leave, and work in a factory that is clean, bright and, most importantly, safe.
2. Act Locally
Feel even better about your new pair of glasses. Drop off your old frames at any InVision store – Galleria, Minnetonka, North Loop or Grand Ave. and we will gladly donate them to the Lions Club. In the Twin Cities, Lions Club volunteers distribute the recycled glasses to people in need in low and middle income communities.
3. Sustainable Quality
FEB31st eyewear is handcrafted from sustainably-harvested wood by optical artisans in Italy. Exclusive to InVision in the Twin Cities, FEB31st frames are completely customizable.
Rather than storing excess inventory and materials, FEB31st produces bespoke spectacles to the wearer’s specifications, including color palette and color blocking; the type of nosepiece and the length of the stems.
Robert Marc S/S 2018 Trunk Show
Friday and Saturday, April 20-21, 2018
Robert Marc’s unique frames are crafted with the highest quality materials and available in gorgeous, contemporary colors and patterns. America’s greatest optical designer, Robert Marc is almost magical in his ability to design frames that fit and flatter the wearer’s face.
The brand’s S/S 2018 CAPRI collection features shapes and colors inspired by the Italian island’s electric blue water, dappled grottos and sunny golds and bronzes.
Lunor’s latest collection of hand-crafted eyewear sparkles with details. Each set features four layers of fine metals, a high-gloss finish and specially designed screw rests that help your new glasses last longer.
Show Us Your FABULOUS
INVISION DISTINCTIVE EYEWEAR – I AM FABULOUS – TICKET GIVEAWAY
NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.
ELIGIBILITY: Only legal residents of the 50 United States (including the District of Columbia), who are 18 years of age or older at the time of entry are eligible to enter the InVision Distinctive Eyewear – I AM FABULOUS contest (the “Giveaway”). Void where prohibited and subject to all applicable laws and regulations. Entries are limited to individuals only; commercial enterprises or business entities are not eligible. InVision and its promotional partners, and each of their respective parent, subsidiary and affiliate entities and their respective officers, directors, agents, and employees, as well as the immediate family (spouse, parents, siblings and children) and household members (whether or not related) of each Sponsor, are not eligible to enter or win. Entrants must fulfill all requirements set forth in the Official Rules and abide by all decisions of the Sponsor(s) and/or Administrator in order to be eligible for a prize.
HOW TO ENTER: Eligible individuals (“Contestants”) may enter the Giveaway by commenting on the InVision – I AM FABULOUS posts on Facebook or Instagram during the contest period (April 11-18, 2018). All entries must be received by the end of the Promotion Period. Mechanically produced or reproduced entries not accepted. Submitted entries may not be acknowledged. Proof of submission of an entry does not constitute proof of receipt by the Sponsor.
TIMING/ENTRY LIMITS: The Giveaway begins at 12:00 p.m. Central Time (“CT”) on Wednesday, April 1, 2017, and ends at 11:59 p.m. CT on Wednesday, April 18, 2017, (the “Promotion Period”). Limit one (1) entry per person per day during the Promotion Period. Any person attempting to submit multiple entries that exceed the entry limit will be ineligible to participate or to receive a prize. Sponsor’s computer clock is the official timekeeper for the Giveaway.
PRIZE AND APPROXIMATE RETAIL VALUE: One (1) Winner will receive two (2) VIP tickets to the I AM Fabulous event on Sunday, April 22, 2018. (Value of $80). Winner will be determined and notified on Thursday, April 19. Winner will be notified via original entry method and must confirm their prize by April 20, 2018, and pick up the tickets at the event, held at Jaguar Land Rover Minneapolis. Sponsor is not responsible for replacing prize value in the event prize is misplaced, stolen or lost.
Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen gift cards or prizes will not be replaced.
Any taxes on the prize are the sole responsibility of the winner. Prizes are non-transferable and no substitution of cash equivalent is allowed except in Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of the same approximate retail value. Prize consists of only items specifically listed as part of the prize. Certain conditions and restrictions may apply. All costs and expenses not specified herein, related to any prize or incurred by accepting the prize, are the sole responsibility of the winner. Odds of winning depend on the number of eligible entries received. In order to receive a prize, the winner (and/or his or her parent or legal guardian, if applicable) may be required to provide proof of identification or eligibility.
WINNER SELECTION: The potential winner will be selected in a random drawing from all eligible entries received by the end of the Promotion Period.
If the potential winner is ineligible, or if winner fails to respond or provide the necessary information by 12:00 p.m. on April 19, 2018, the prize shall be forfeited and awarded to an alternate winner selected by a random drawing from among all remaining eligible entries. The Sponsor is not responsible for and shall not be liable for late, lost, misdirected or unsuccessful efforts to notify winners. Award of prize and confirmation of winner is contingent upon potential winner’s qualification and compliance with these Official Rules.
Prize will be issued when InVision has determined, in its sole discretion, the winner submitted an eligible entry and otherwise complied with the Official Rules. All decisions of InVision will be final. Winner may be required to provide a valid social security or federal tax ID number before the prize will be awarded.
LIABILITY AND PUBLICITY RELEASE: By accepting a prize, the winner agrees to release InVision, Sponsor and their respective members, affiliate companies, subsidiaries, divisions and their respective directors, employees, officers, service agencies, independent contractors and other representatives and agents, including without limitations any advertising or promotion agency (collectively, the “Released Parties”), from any liability, loss or damages arising from the receipt, or use or misuse of the prize or prize related activities. A signed release may be required for the issuance of any prize. Except where prohibited, acceptance of a prize constitutes winner’s consent that such winner’s name, likeness, voice and/or biographical data may be used in any medium for advertising and promotional purposes without limitation and without additional notice, compensation or consent.
REGISTRATION: If for any reason the Giveaway is not capable of running as planned, including disruptions caused by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other cause that corrupts, affects or compromises the administration, security, fairness, integrity, proper conduct or intended play of the Giveaway, Sponsor reserves the right at its sole discretion to disqualify any individual Sponsor deems responsible and Sponsor further reserves the right to cancel, terminate, modify or suspend the Giveaway, and substitute an appropriate alternate method of prize award selection. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications failure, theft, destruction or unauthorized access to, or alteration of, entries, including any erroneous appearance of qualification for a prize. Sponsor is not responsible for any problem or technical malfunction of any telephone network or lines, computer online systems, servers or provider, computer equipment, software, failure of any e-mail or entry to be received by Sponsor due to technical problem or traffic, congestion on the internet or at any web site, or any combination thereof, including any injury or damage to participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this Giveaway. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS GIVEAWAY IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Giveaway entries generated by a script, macro or other mechanical or automated means are ineligible and will be disqualified. In the event of dispute as to the identity or eligibility of a winner based on an e-mail address, or if more than one person uses the same email address, the winning entry will be declared made by the “Authorized Account Holder” of the e-mail address submitted at the time of the entry, unless agreed otherwise. The “Authorized Account Holder” is the person to whom the applicable Internet service provider or other organization (such as business or educational institution) has assigned the e-mail addresses for the domain associated with the submitted e-mail address.
ADDITIONAL TERMS: By entering, entrant agrees to accept and abide by the rules of this Giveaway and agrees that any dispute with regard to the conduct of this Giveaway, rule interpretation or award of prize, shall be resolved by Sponsor, whose decision shall be binding and final.
By participating, entrant agrees to release and hold harmless the Released Entities from any injury, loss or damage to person, including but not limited to death or property damage due in-whole or in-part, directly or indirectly to the acceptance, use, or misuse of a prize, participation in any Giveaway-related activity, or participation in the Giveaway.
Sponsor is not responsible for any typographical or other error in the printing of this offer, administration of the Giveaway or in the announcement of prizes, including such error as may give an erroneous indication that a prize has been won. In the event the Sponsor is prevented from continuing with this Giveaway, or the integrity and/or feasibility of the Giveaway is undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, or other cause not reasonably within the Sponsor’s control (each a “Force Majeure” event), the Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Giveaway without notice or further obligation. If the Sponsor, in its discretion, elects to abbreviate the Giveaway as a result of a Force Majeure event, the Sponsor reserves the right, but shall have no obligation, to award the prize from among all valid and eligible entries received up to the time of such Force Majeure event. All entries are the property of the Sponsor and are not returnable.
This Giveaway shall be governed by Minnesota law, without regard to its conflict of laws provisions. By participating in this Giveaway, entrants agree that Minnesota courts shall have jurisdiction over any dispute or litigation arising from or relating to this Giveaway and that venue shall only be in Minneapolis, Minnesota.
SPONSOR: The Giveaway is sponsored by InVision Distinctive Eyewear, 3340 Galleria, Edina, MN 55435.
Blossoming Spring Styles
Spring has finally sprung!
Even though it doesn’t feel much like spring, we’re ready to sport these stellar new styles.
1. Round Up
Round and nearly round frames make a comeback for spring. Frames that are perfectly circular make a bold statement – modified round shapes are easier to wear. Channel the vibrant, retro styles in handcrafted eyewear from Thierry Lasry and Robert Marc.
2. Tinted Shades
Your surroundings are about to get more colorful! Tinted shades in colors like violet and green are popping up all over our spring style radar. They brighten any outfit and give us early 2000s vibes, but with an elevated edge. To add a touch of color to your ensemble, stop into one of our stores and slip on a pair of sunglasses from American designers Robert Marc or SALT.
3. Pretty in Pastel
The new season and pastels go hand-in-hand. Spring 2018 is opting for less flashy frames and trending towards lighter hues, and we have unique, handcrafted eyewear that you won’t find anywhere else in the Twin Cities, including stunning styles from Matsuda and Leisure Society.
Matsuda S/S 2018 Trunk Show
Wednesday, March 28, through Saturday, March 31, 2018
We are falling in love with Matsuda’s latest collection!
InVision is excited to share Matsuda’s new optical collection, featuring a curated line of iconic shapes and styles. Each frame is meticulously crafted to ensure your new glasses are absolute perfection. Handmade in Japan, every Matsuda creation represents over 45 years of design history and heritage. Classic, bold frames are given a modern flair that is a perfect – yet timeless – addition to your collection.
Matsuda trunk shows:
– Wednesday, March 28, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, March 29, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, March 30, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, March 31, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)
Celebrating Iconic Women
This International Women’s Day, we’re celebrating some of the women we love (and their statement eyewear!)
1. Throw Serious Shade
Becky who? Beyonce slays all day in bold eyewear like POTENTIALLY from Thierry Lasry. Stop in to any of our four Twin Cities boutique for a fun and personalized eyewear shopping experience. We promise to treat you like the VIP you are and help you find a new pair of sunnies that make you feel like the Queen Bey.
2. Shine Like a Diamond
Oprah’s eyewear choices are always on point (or should we say presidential?) Every InVision optician participates in ongoing education to ensure we’re up-to-speed on the latest designs, materials and lens technology. We know that when you have superior-fitting frames, you’ll get the best vision correction.
3. Own Your Style
Why does Iris Apfel’s love her signature oversized frames? As she told Who What Wear in 2016, “If you’re gonna wear glasses, wear glasses!”
Some shops – online retailers especially – would like you to believe that lenses are a one-size-fits-all proposition. The truth is, lenses are complicated, precision instruments that come in a dizzying range of designs, materials, base curves and coatings. Let our professional opticians help you find a fabulous pair of frames that enhances your personal style and corrects your specific vision needs.
Anthony On: Götti Switzerland
Elegance and refinement. Special, but understated.
Understated yet effortlessly refined, Götti Switzerland eyewear feels both modern and timeless.
Fall in Love with New Frames
Love is in the air!
Here are some of our favorite frames for Valentine’s Day.
1. Rose-Colored Glasses
From pastel pink to magenta, from to ruby to maroon, red frames have come a long way since Sally Jessy Raphael! The color of love is the perfect accent for neutral wardrobes, and looks amazing in photos. Feeling fierce? Make a statement in translucent red (WOOW, Show Case 2) or bold burgundy (Matsuda, M2022). For a modern yet timeless style, try Götti (SALY).
2. Try Something New
Keep things exciting in 2018 – trade in your solid plastic frames for a more sophisticated look. Layers of high-quality acetate give Robert Marc eyewear a rich, beautiful depth, while Face à Face blends opaque, solid and semi-transparent materials to create styles that are très chic.
Or, choose to go au naturale with beautiful, naturally occuring materials: FEB31st frames are made entirely from sustainably harvested wood, and Lucas de Stael embraces leather, cork, stone and stingray skin.
3. “Eye” Love You
February is Age-related Macular Degeneration (AMD) month. AMD is the leading cause of blindness among older Americans, but new treatments mean that’s no longer the case, especially if it’s detected early. Make an appointment with one of InVision’s awesome ODs at our Galleria, Grand Ave. or Minnetonka stores.
Anthony On: Lunor
Vintage Inspiration, Exceptional Craftsmanship
Handmade in Germany, Lunor eyewear is inspired by classic vintage frames of the 20s and 30s.
Five Things to Know About Glaucoma
Early detection can delay vision loss and prevent blindness from glaucoma.
Annual eye exams test the clarity of vision, eye movement, eye pressure and look for any signs of more serious eye conditions, including glaucoma. Detecting these symptoms early can help protect your eyes from severe vision loss.
Here are five things to know about glaucoma:
- Glaucoma occurs when the nerve connecting the eye to the brain is damaged, usually due to high eye pressure.
- Glaucoma is sometime referred to as the “silent thief of sight” because symptoms are not immediately apparent and often go unnoticed.
- Primary Open-Angle Glaucoma, the most common type of glaucoma, is hereditary and affects about 2.2 million people in the U.S.
- Optometrists use a tonometer – the ‘puff’ test – to measure the pressure in your eyes.
- Early detection and treatment can help protect your eyes from severe vision loss.
Face à Face Trunk Shows
Wed., Jan. 24 through Sat., Jan. 27, 2018
Direct from Paris, Face à Face frames are artful creations exploring shapes, textures and colors in unique and expressive ways.
Inspired by American conceptual artist Sol LeWitt, the newest Face à Face collection features industrial yet sophisticated designs. With an open structure and minimalistic design, the frames create an eclectic look that celebrates both the modern and the classic.
Face à Face trunk shows:
– Wednesday, January 24, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, January 25, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, January 26, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, January 27, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)
SALT. Trunk Shows
Wed, Dec. 13 through Sat., Dec. 16, 2017
An InVision exclusive, SALT. Optics creates premium, handcrafted eyewear for people who like simple things made well.
You can see and feel the obsession with craftsmanship in every pair of SALT frames. We love all the great designers we get to work with, but there is a special place in our hearts for these crazy, laid-back kids from Cali.
SALT. Optics Trunk Shows:
– Wednesday, December 13, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, December 14, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, December 15, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, December 16, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)
Don't let the money in your Flexible Spending Account (FSA) go to waste!
Read up on some of the most common questions our customers have about year-end flex spending.
FAQ #1: Can I use my flex dollars on sunglasses, readers or non-prescription eyewear?
Answer: It completely depends on how your plan is set up with your employer. Some companies cover readers, some plans include sunglasses with UV protection and some cover eyeglasses and sunglasses with a valid prescription. It is best to check with your employer to see what your plan covers.
InVision tip: You may be able to divide up your glasses payments between two years. If your plan covers a frame without prescription lenses, you could pay for the frame in 2017 and the lenses in 2018.
FAQ #2: How do I get reimbursed for my purchases?
Answer: Most companies issue their employees a “Benny” card that is pre-loaded with the annual FSA balance and works just like a Visa debit card.
If your FSA plan doesn’t include a debit card, InVision will provide an itemized statement that you can submit for reimbursement through your employer.
FAQ #3: When do my flex dollars run out?
Answer: For most plans, flex dollars must be used before your current healthcare coverage period ends (typically on December 31.) Some FSA plans may offer a grace period of up to 75 days.
InVision Tip: Don’t wait until the last minute to find your new glasses – the year-end crunch may leave you feeling rushed and unsure about your decision!
Make an appointment for a complete eye exam or stop in to talk to one of our expert opticians today.
The Santa Project & Lori & Julia 🎅
Meet Lori & Julia at InVision Galleria Weds., Dec. 13, 3:00-6:00 p.m.
InVision is proud to support MyTalk 107.1’s 10th annual Santa Project and help make the holidays merrier for kids at the Ronald McDonald House.
The 10th Annual myTalk107.1 Santa Project for The Ronald McDonald House Charities – Upper Midwest runs now through December 16!
Help bring holiday cheer and a sleigh full of gifts to the kids and families at the Ronald McDonald House in time for Christmas. Drop off your donation at any InVision location.
Meet Santa’s jolliest elves, Lori & Julia, at a LIVE Santa Stop Broadcast on Wednesday, December 13, from 3:00-6:00 p.m., at InVision Galleria.
Plus, check-in from any InVision store on Facebook during the live broadcast to be entered for a chance to win a $250 InVision gift card!
Ronald McDonald House Wish List:
Lego sets (all ages/themes/sizes) • Preschool books • Nerf anything • Diverse baby dolls • Magna Tiles • Minnesota sports theme apparel (all ages/teams/boys & girls) • DVD’s (Tv shows, movies, anything current) • Star Wars themed toys • Disney themed toys • V-Tech toys • Baby bouncers, monitors, bathtubs
Find additional RMHC in-kind wish list items here.
Dilem Trunk Shows
Weds., Nov. 29 through Sat., Dec. 2, 2017
Giving your glasses a whole new look is as easy as tying your shoe.
Just snap in a different set of temples to change the color, style and look of your glasses.
Every Dilem frame comes with two sets of interchangeable temples and during our exclusive trunk shows, including extra-cool seasonal limited edition models.
During the Dilem trunk show, receive a FREE set of temples when you purchase two. And if there’s a Dilem lover on your holiday shopping list (maybe it’s you?), pick up an exclusive Dilem fold-out temple collector’s case.
Dilem Trunk Shows:
– Wednesday, November 29, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, November 30, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Friday, December 1, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)
– Saturday, December 2, 10:00 a.m. – 5:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
What’s Your “Eye-Q”?
5 Parts of a Comprehensive Eye Exam
Professional optometrists recommend comprehensive annual eye exams because many eye conditions exist without signs or symptoms, and catching them early can help save and strengthen your eyesight.
Here is what to expect when you schedule an appointment with one of InVision’s top-notch optometrists.
- The exam begins with a discussion about your health history, followed by preliminary tests based on your answers. Be sure to let your optometrist (OD) know if there’s a history of eye disease in your family.
- Then, the doctor uses an eye chart to determine how clearly each eye is seeing and prescribe the appropriate correction will be to help you with nearsightedness, farsightedness, astigmatism and presbyopia.
- Next, a binocular microscope called a slit lamp will show the doctor the structure of your eye to screen for eye diseases and check the overall health of your eye.
- Then, the doctor will screen for glaucoma with a tonometry or “puff” test, which measures the pressure in your eye.
- Lastly, the doctor will dilate your pupils to get a better view of the internal eye structures and make sure everything looks healthy. TIP: After dilation your eyes will be extremely sensitive to light, so be sure to bring a pair of large sunnies!
- The exam begins with a discussion about your health history, followed by preliminary tests based on your answers. Be sure to let your optometrist (OD) know if there’s a history of eye disease in your family.
After your eye exam, your InVision optometrist will go over their findings with you to clarify the results and answer any questions you have. If additional testing is required, we will always recommend an excellent ophthalmologist to help you further.
Robert Marc and Lunor Trunk Shows
Friday, November 10 and Saturday, November 11, 2017
America’s greatest optical designer, Robert Marc’s styles are almost magical in their ability to fit and flatter the face.
Robert’s F/W 2017 collection is inspired by the Aspen lifestyle; the way skiers layer their clothes, mix colors and textures, and create something different and new.
Women’s frames capture Aspen’s intense physical attraction and emotional pull, with spectacular combinations of natural horn-like acetates and deep fall colors, including Black Diamond, Rocky Mountain Tortoise, Alpine Blue and Purple Haze.
Men’s styles are handsome, contemporary polished looks with ‘peak’ style in colors including Black Ice, Blue Tundra, Aspen Grey, Vintage Horn.
On Saturday, November 11, InVision Galleria’s Robert Marc trunk show is part of the center’s Holiday Open House and the grand opening for the new Galleria East wing addition.
Robert Marc and Lunon Trunk Shows:
Friday, November 10, 11:00 a.m. – 6:00 p.m.
– InVision Distinctive Eyewear (Minneapolis-North Loop) and InVision Distinctive Eyewear (Minnetonka, MN)
Men’s Eyewear Trends
3 Tips to Polish Your Style
Besides being the perfect way to complement suits, ties and casual sportswear, eyeglasses are quickly replacing contact lenses as a stylish addition to both formal and everyday wardrobes.
1. Think Beyond Black
Don’t limit yourself to the idea that black, gray and tortoiseshell are the only suitable eyewear options. More and more men are adding color to their ensembles with sleek and dapper options like clear acetate, dark green, and navy. Classic gentleman should try Robert Marc in seasonal Blue Tundra, Aspen Gray and Vintage Pink Crystal, while trendy guys should opt for designers like FEB31st (pictured) and Face à Face for a more modern aesthetic.
2. Thin Metal Frames
Titanium, stainless steel, sterling silver and platinum frames are an important trend right now. Metal frames are versatile and make it easy to get a look that’s cool and also professional looking. Leisure Society, Gotti (pictured) and SALT offer metal frames ranging from vintage 70s-vibes to updated, modern styles that fit seamlessly into your style. Go for the gold to make a strong statement with frames and accents in rose, yellow and traditional gold.
3. Get the Right Fit
The right fit is essential for eyewear that feels as good as it looks. Precise eye, bridge and temple measurements are key to wearing glasses that won’t feel too loose or snug on your head. Plus, unlike online eyewear retailers, you can get proper measurements, eyewear adjustments and personalized styling tips on the spot when you pick up your InVision frames.
Ready to expand your collection? Head to your neighborhood InVision to try on the latest styles in Men’s eyewear.
Harry Lary’s/Thierry Lasry Trunk Show
Weds., Oct. 25 through Sat., Oct. 28, 2017
Third-generation Paris optician Thierry Lasry’s eponymous and Harry Lary’s eyewear brands are among InVision’s strongest and most colorful collections. The heavy shapes and manic colors offer stylish eyewear for those who want to be bold.
Anyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face and provide an exceptional fit for any guest.
Thierry Lasry / Harry Lary’s Trunk Shows:
– Wednesday, October 25, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, October 26, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, October 27, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, October 28, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)
Stand Out in a Sea of Look-Alike Eyewear
A fashion writer for the Wall Street Journal bemoaned that he “just couldn’t accept how ubiquitous my frames had become.”
If your glasses have you feeling uninspired or lost in “a sea of look-alike men,” check out three tortoise shell frames recommendations from InVision owner Anthony Bosca. Or, stop into one of our four locations and let our expert opticians help you find the perfect pair of glasses to help you stand out in a crowd.
Matsuda Trunk Shows
Weds., Oct. 4 through Sat., Oct. 7, 2017
Proudly reintroducing the Twin Cities to Matsuda.
Retaining an air of the ‘80s, Matsuda eyewear maintains an aesthetic form with functional elements. Its hinges, the tension spring in a clip-on sun lens and even the heads of the screws, all play a vital role in the beauty of the design.
Plus, sample sake from various Japanese regions from 3-5 p.m. on Friday and Saturday, during the Matsuda trunk shows at Grand Ave. and Galleria.
Matsuda Trunk Shows:
– Wednesday, October 4, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, October 5, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, October 6, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, October 7, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)
Prep Your Fall Wardrobe with New Glasses
Is your fall wardrobe ready?
As leaves begin to crunch, a chic fall wardrobe is always top of mind. InVision Distinctive Eyewear gives Twin Cities shoppers 3 ways a new pair of frames can update style for cooler weather.
1. Adds a Pop of Color
Hues always tend to darken up for fall with brown, gray and black as the season’s staple colors. Frames in a bright statement hue, like violet, can liven up a drab outfit and pop against a neutral wardrobe.
2. Creates a Personalized Statement
Eyewear can be personalized to reflect your unique style. Have some fun with Dilem eyewear (pictured, top), featuring interchangeable temples. Or try glasses in a unique material like wood (FEB31st, pictured below), leather or cork.
3. Protects Eyes in Changing Weather
Fall and winter may see less sun, but harmful UV exposure can be just as damaging. Protect your eyes and upgrade your summer shades for fall with tinted lenses in oversized frames. Make your sunnies even more fashionable with warm touches of gold metallic.
Tinted sunglasses from Robert Marc.
Visit one of our four Twin Cities locations to try on a pair today.
Götti Trunk Shows
Weds., Sept. 6 through Sat., Sept. 9, 2017
Twin Cities, meet Götti Switzerland.
Götti glasses embody authenticity in everyday life. Beautiful in its simplicity, each Götti frame effortlessly complements the wearer, allowing them to express their individual character
Elegance and refinement. Special, but understated. Götti reduces classic designs to the purest of lines and crafts the frames form the best materials for a style that feels both modern and timeless. The quality and attention to detail is evident at first glance, and every time you put them on. Handmade in Switzerland, they share the beauty and mechanical perfection of great Swiss watches.
Are you ready to experience glasses of the future?
Götti Trunk Shows:
– Wednesday, September 6, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, September 7, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, September 8, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, September 9, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)
25% Off Lenses with Frame Purchase
Save through July 31, 2017, at all four InVision locations!
Robert Marc Trunk Show
Friday and Saturday, April 21-22, 2017
Pack your bags for a Mediterranean adventure!
Transport yourself to the breathtaking beaches of Saint-Tropez with the S/S ’17 Robert Marc collection that takes serene style to new heights.
Inspired by the French Riviera’s elegance, sizzling nightlife and intuitive sense of luxury, the Women’s collection mimics genuine French charm and grandeur with sensual shapes and refined color combinations.
Featuring a new acetate “St. Tropez” temple design, the Men’s Collection exudes distinction and quality craftsmanship with a handsome, vintage appeal.
Look impeccably chic in dashing seaside-inspired colors like St. Tropez Tortoise, Vintage Pink Crystal, Coastal Blue, Olive Tree, Tortoise Vert and Bougainvillea.
A perfect marriage of form, function and classic beauty, this collection welcomes the season with a relaxing air of French luxury and glamorous international style.
Ready to see for yourself?
Too much screen time?
5 Tips to Avoid Digital Eye Strain
With the average person spending an overwhelming ten hours a day staring at a screen, almost 90% of Americans are at risk of developing “Digital Eye Strain” from increased time on computers, cell phones and other devices.
As Business Insider explains, Digital Eye Strain can cause real aches and pains – everything from blurred vision and dry eye to eye fatigue and headaches.
Dr. Toni Albrecht, OD, from InVision Distinctive Eyewear suggests 5 easy tips for avoiding digital eye strain:
1. Take a Break
“It’s important to give your eyes regular breaks away from the computer throughout the day. The 20/20/20 rule is an easy way to remember this: Take a break every 20 minutes and look at something 20 feet away for about 20 seconds. When you’re focused back on your screen, make a conscious effort to blink to help prevent dry eye.”
2. Adjust Display Settings
“Staring at a small font is an easy way to induce eye fatigue and a headache. Boost text size to something that’s comfortable to see without squinting. Remember, screen brightness, contrast and color temperature should all be roughly in sync.”
3. Adjust Workspace
“Position your chair so that your screen is at or below eye level. Screens that are too high can create neck pain for the user since they must tip their head back to see. InVision also offers specialized office lenses – a great option for frequent computer users.”
4. Avoid Blue Light
“It’s common for people to use cell phones or tablets at night while in bed. However, one of the most damaging consequences from this is the prolonged exposure to high energy visible (HEV) light or blue light. An overexposure to this light can lead to retinal damage and macular degeneration (plus, it can throw off your sleep cycle). Avoid viewing digital devices for at least 90 minutes before bed and ask your InVision eye doctor about a lens option to block out harmful blue light.”
5. Consult the Professionals
“An annual eye exam at InVision is a great way to maintain eye health and catch any underlying problems early. Update your doctor if you’re experiencing frequent eye strain and make sure your eyeglass or contact lens prescription is up to date.”
Leisure Society Trunk Show
Saturday, February 4, 2017
Dive into something exquisite this spring.
Experience the Spring/Summer ’17 campaign from Leisure Society, the California-based luxury eyewear line known for unparalleled handcrafted quality and design.
Inspired by the beautiful Japanese women “Ama” pearl divers of the 1930’s, “Tides of Akoya” marks this collection with innovative designs of the future and classic shapes of the past.
Experience the heirloom style of designer Shane Baum in a lavish display of fine materials like block titanium, buffalo horn, diamond and 24K gold plating.
Immerse yourself in style, elegance and true craftsmanship during our Leisure Society Trunk Show.
- Saturday, February 4, 11:00 a.m. – 6:00 p.m. – InVision Eyewear – Galleria
Trunk Show Contests
Love InVision eyewear?
Win prizes when you visit the next Trunk Show at your local InVision.
It’s as easy as 1, 2, 3.
- Visit the next designer Trunk Show at your neighborhood InVision.
- Let us know you’re visiting – check-in on the local Facebook page with a shout-out and the hashtag #InVisionTrunkShow
- We’ll select a random winner to take home an InVision Gift Card when the Trunk Show ends.
Next Trunk Show:
Face à Face
Face à Face Trunk Show
Bold, colorful, free - find your style inspiration with Face à Face.
Say goodbye to ordinary eyewear and experience the unique shape, material and vibrant color range from the new 2017 collection, including Bocca – the eyewear with legs and shoes!
Far from standardized trends, each Face à Face collection asserts itself as a creative object of design. Marvel in the stunning texture and exquisite detail of this new collection, featuring gold temples, delicate combinations of metal and acetate, and subtle transparencies.
Express yourself and reveal your unique, independent personality with new glasses during our Face à Face trunk shows.
eyebobs eyewear Trunk Show
Saturday, December 17, 2016
These aren’t your mother’s readers!
Minneapolis-based eyebobs eyewear are the original high-style, optical quality reader. Eyebobs come in 1/4 power increments, so it is easy to find a pair that matches your need of correction.
Find your new pair of reading glasses during our exclusive, one-day trunk show. (They also make a perfect gift!)
Matsuda Trunk Shows
Friday and Saturday, December 2-3, 2016
Quality through craft. Innovative by design.
Immerse yourself in the unmistakable world of Matsuda Eyewear during an exclusive two-day Trunk Show at your neighborhood InVision.
One of Japan’s most celebrated brands makes it mark in the metro with thoughtful execution and traditional craftsmanship. With fine materials like titanium, sterling silver and solid gold plating, Matsuda embodies luxurious eyewear in a modern update to 1980’s design. As pleasing to the hand as it is to the eye, these beautiful and durable frames anchors itself as modern, wearable art.
Plan a visit to InVision for a personal look at the Twin Cities widest selection of Matsuda frames.
- Friday, December 2, 11:00 a.m. – 6:00 p.m. – InVision Eyewear – Galleria
- Saturday, December 3, 11:00 a.m. – 5:00 p.m. – InVision Eyewear – St. Paul during the Grand Meander
Matsuda Eyewear is now available at all four InVision locations.
Robert Marc Trunk Shows
Friday and Saturday, November 4-5, 2016
We’re in a New York state of mind.
Head to your neighborhood InVision between November 4-5 to see the latest fall collection from Robert Marc.
Just in time for the brand’s 35th anniversary, the fall/winter 2016 collection embodies the colors, bold lines and vintage feel of New York City. The women’s collection features a “spectator hinge” with new colors like NYC Black, Lexington Green and Empire Blue. Men’s styles feature 1981-inspired color combinations such as 1981 Tortoise Blue and Vintage Crystal. Find your vintage style during our fall trunk shows!
Known as America’s greatest optical designer, Robert Marc hones subtle luxury and elegant craftsmanship in his own line of frames. With an unmistakably flattering fit, signature hinge detailing and brilliant use of color, this favorite InVision collection embodies timeless quality and sophisticated style.
WOOW Trunk Shows
Thursday through Sunday, October 20-23, 2016
Cause a seen this season.
Head to your neighborhood InVision between October 20-23 for exclusive fall styles from WOOW.
WOOW makes you feel good – and it’s easy to see why. From beautiful translucent hues to cleverly crafted temples, WOOW is a breath of fresh autumn air. Explore the youthful colors, oversized shapes and streamlined silhouettes that make this collection fun to wear and easy to afford.
Try on as many pairs as you like during our Fall Trunk Shows!
- Thursday, October 20, 11:00 a.m. – 6:00 p.m. — InVision Eyewear – Minnetonka
- Friday, October 21, 11:00 a.m. – 6:00 p.m. — InVision Eyewear – St. Paul
- Saturday, October 22, 11:00 a.m. – 6:00 p.m. — InVision Eyewear – Galleria
- Sunday, October 23, 12:00 p.m. – 4:00 p.m. — InVision Eyewear – North Loop
Dilem and Oxibis Trunk Shows
Thursday through Sunday, September 22-25, 2016
Come to InVision between September 22-25 and take advantage of this exclusive trunk show special: buy 2 sets of temples and get 1 set free! (Valid on in-stock styles only.)
Dilem’s interchangeable temples makes giving your glasses a whole new look as easy as tying your shoe. Every Dilem frame comes with two sets of temples and you can add more any time, including extra-cool seasonal limited edition models. Plus, from Sept. 22-25, customers can buy 2 sets of temples and get 1 set free.
Oxibis offers ultra-lightweight, modern shapes with lots of bright color options. In the Twin Cities, customers like Oxibis because the frames break out of the neutral color palette without going overboard.
Stop in during our trunk shows and see why!
- Thursday, September 22, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – North Loop
- Friday, September 23, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
- Saturday, September 24, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
- Sunday, September 25, 11:00 a.m. to 4:00 p.m. – InVision Eyewear – Minnetonka
SALT. Optics Trunk Shows
Thursday through Sunday, September 8-11, 2016
SALT creates premium, handcrafted eyewear for people who like simple things made well.
You can see and feel the obsession with craftsmanship in every pair. We love all of the designers we get to work with, but there is a special place in our hearts for these crazy, laid-back kids from Cali.
Stop in during our trunk shows and see why!
- Thursday, September 8, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
- Friday, September 9, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
- Saturday, September 10, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
- Sunday, September 11, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop
Spring Sale 2016!
Saturday, May 21, through July 4th
Celebrate the season in style and enjoy sizzling savings on select eyeglass frames from world-renowned optical designers.
VIP Pre-Sale starts Wednesday, May 18, 2016
Sale opens to public Saturday, May 21, 2016
- Take 50% off your first frame, 60% off your second frame and 75% off your third frame.
- Fourth and fifth frames are free.
- Take 25% off plano sunglasses and frame-only promotions.
Terms of Sale:
- No holds.
- No frame warranties. Lens sales are fully warranted.
- No special orders, in-stock frames only.
- No transfers from other stores.
- No other discounts apply.
- All sales are final. No restyles/returns/exchanges.
- First (lowest) discount applies to the highest price frame. Second-highest receives the second biggest discount, etc.
- Sales prior to the sale period are not subject to sale discounts.
- Payment in full is due at the time of sale.
Robert Marc Trunk Shows
Thursday, April 28, through Sunday, May 1, 2016
One of America’s greatest optical designers, Robert Marc honed his craft for years before taking on – and dominating – the competitive New York market with his own line of frames.
Robert Marc’s 2016 Spring/Summer Collection, Second Nature, embodies the essence of nature’s tranquility. The frames, inspired by pristine natural beauty, feature the environment’s own paradoxes of glistening glows and matte moods, for a sophisticated style embodying the beauty and complexity of the natural world.
Come to InVision during our Robert Marc trunk show and SEE for yourself!
— Thursday, April 28, 12:00 to 8:00 p.m. – InVision NoLo
— Friday, April 29, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka
— Saturday, April 30, 11:00 a.m. to 6:00 p.m. – InVision Galleria
— Sunday, May 1, 12:00 to 5:00 p.m. – InVision Grand Ave.
Anthony’s Tips: Sunglasses
Functional, Fashionable and Fabulous
Spring is here…time to sport a new pair of sunnies!
Sunglasses are an important accessory all year round. They help protect your eyes – and the delicate skin around them – from harmful and damaging UV rays (even during colder months).
At InVision, we can tint lenses in pretty much any color you can imagine, including multicolor fades that transition from one color to another. One of Anthony’s personal favorites is a green-grey tint called G15 that renders color very naturally.
Helen Keller Sight Award
Recognizing leaders in restoring and preserving sight.
We would like to thank the Minnesota Lions Club for presenting InVision with the Helen Keller Sight Award, which recognizes businesses, organizations and individuals who help restore and preserve sight.
In 2015, InVision and our clients donated more than 250 pairs of eyeglasses to the Minnesota Lions, who distribute them to the poor in developing countries.
Do you have a pair of eyeglasses that you don’t wear anymore? Clean glasses that are in good shape, with no breaks or major corrosion and still flexible enough to be adjusted without breaking can be dropped off at any of our four stores: Galleria, Grand Ave., Minnetonka or North Loop.
Face à Face Trunk Shows
Thursday through Sunday, January 21-24, 2016
Face à Face frames strike a rare and delicate balance, pushing the boundaries of fashion, yet never overshadowing the face on which they sit. Brilliant combinations of flat and wire titanium, innovative temple details and lively color mean that you will be noticed. Exceptional sensitivity to the character of your face means the frames enhance your appearance instead of defining it.
Come to InVision during our Face à Face trunk show and SEE for yourself!
— Thursday, January 21, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka
— Friday, January 22, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.
— Saturday, January 23, 11:00 a.m. to 6:00 p.m. – InVision Galleria
— Sunday, January 24, 12:00 to 4:00 p.m. – InVision NoLo
WOOW Trunk Show
Thursday through Sunday, January 7-10, 2016
From the use of translucent color to the witty affirmations on the temples, WOOW eyewear appeals to our humor and sense of fun. Anti-crisis eyewear! The little message at the temple tips makes us smile first thing in the morning. Wake Up! Feel Good! Better than a coach.
Of course, the styling makes us happy too. WOOW features lots of youthful, oversize shapes and modern interpretations of simple classics. Streamlined silhouettes keep things easy to wear and easy to afford. Handmade in Italy, exclusively at InVision.
Come to InVision during our WOOW trunk shows and SEE for yourself!
– Thursday, January 7, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka
– Friday, January 8, 11:00 a.m. to 6:00 p.m. – InVision Galleria
— Saturday, January 9, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.
– Sunday, January 10, 12:00 to 4:00 p.m. – InVision NoLo
Gold & Wood Trunk Show
Thursday through Sunday, December 17-20, 2015
Elegance, Exclusivity, Timelessness and Excellence are the intrinsic values of Gold & Wood eyepieces. Intelligently handcrafted by expert artisans in Luxembourg, each frame consists of unique materials of wood, horn, titanium and other precious metals that guarantee you the assurance of wearing a frame like none other.
Stop by and allow an expert InVision stylist to select your own special pair!
– Thursday, December 17, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Friday, December 18, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Saturday, December 19, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Galleria
– Sunday, December 20, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop
Three Tips for the Perfect Fit
When it comes to eyewear, finding a frame that fits your face is essential! InVision Distinctive Eyewear owner, Anthony Bosca, says even the smallest adjustments can make a big difference in the comfort of your glasses and the effectiveness of your lens correction.
Before you take your new frames home, keep in mind Anthony’s three tips for a perfect fit:
1. Don’t be afraid to ask.
Can’t decide on a frame shape, size or color? “We love helping our clients make the perfect styling choices, and we’re really good at it!” says Anthony.
2. Try before you buy.
You wouldn’t buy a pair of shoes without trying them on, and they only go on your feet! Give your eyeglasses a test-wear based on your lifestyle. Do they stay in place when you look down at your phone? How do they look with your haircut? Look around the edges of the frame to see how it agrees with the contours of your face.
3. See an expert.
Eyeglasses are not one-size-fits-all! Your optician will adjust your new glasses to ensure they fit properly and don’t cause pressure on your ears or the bridge of your nose. Your vision should be comfortable and effortless.
Whether you want to blend in or make a bold statement, fit is what makes a frame look good on your face. If you want to try something different but can’t find anything that looks right, come to one of InVision’s four Twin Cities locations and explore your options with one of our professional opticians.
We invite you to stop by InVision every two to three months for a quick frame adjustment – on the house!
Robert Marc Trunk Show
Thursday through Sunday, November 12-15, 2015
Master optical designer Robert Marc has done it again!
Inspired by 20th century American painters, Robert Marc’s Fall/Winter 2015 collection, Five Colors, features gorgeous, minimalist frame designs and beautiful blocks of complimentary colors.
Come to InVision during our Robert Marc trunk shows and SEE for yourself!
– Thursday, November 12, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Friday, November 13, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Saturday, November 14, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Galleria
– Sunday, November 15, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop
Dilem and Oxibis Trunk Show
Thursday through Sunday, October 22-25, 2015
Giving your glasses a whole new look can be as easy as tying your shoe!
Every DILEM frame comes with two sets of temples and you can add more any time, including extra-cool seasonal limited edition models.
Take advantage of this exclusive trunk show special: Buy 2 sets of temples and get 1 set free!
– Thursday, October 22, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Friday, October 23, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Galleria
– Saturday, October 24, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Sunday, October 25, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop
North Loop Grand Opening Celebration!
Thursday, October 29, 2015 | 5:00 to 8:00 p.m.
Please join us as we celebrate the grand opening of our North Loop store!
SALT Optics Trunk Show
Thursday through Sunday, October 1-4, 2015
California lifestyle + Japanese craftsmanship = Premium eyewear
In their own words: “SALT. Optics creates premium, handcrafted eyewear for people who like simple things made well.” True. At InVision we’d also say, SALT is where we turn for contemporary takes on traditional American styling.
You can see and feel the obsession with craftsmanship in every pair. We love all the great designers we get to work with, but there is a special place in our hearts for these crazy, laid-back kids from Cali.
Come to InVision during our SALT trunk shows and see for yourself!
– Thursday, October 1, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, October 2, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, October 3, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, October 4, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop
5 Tips for Stylish Sun Protection
You use sunscreen to protect your skin from the sun, but did you know that exposure to sunlight can cause certain types of eye cancer and other optical diseases? Squinting in the bright light doesn’t help, and in fact can result in fine lines and wrinkles.
Protect your eyes with Anthony’s five tips:
1. UV Protection. To provide adequate protection for your eyes, sunglasses should block 99% to 100% of UV-A and UV-B rays.
2. Polarization. If you’ve ever squinted at the sun bouncing around the lake or had to look away from the bright reflections in traffic, you know how difficult – and painful – glare can be! Polarized lenses reduce glare by blocking horizontal light waves.
3. Lens Tint. All lens tints are not created equally! Gray and brown are good general purpose tints, but if you’re a skier or snowboarder, you might opt for a rose tint that heightens contrast and depth perception.
4. Size. It’s not just a fashion trend! “Oversized sunglasses are a timeless style, but large lenses do much more than accessorize,” explains Anthony. “Bigger lenses protect your eyes and the delicate skin around them from damaging sunlight.”
5. Style. “Not only do we carry a fabulous selection of designer sunglasses, we also offer custom clips that will turn any pair of eyeglasses we offer into suns,” says Anthony. (Pictured, right)
Protected eyes are healthy eyes, so stop by one of InVision’s four Twin Cities locations to find your next pair of shades.
Harry Lary/Thierry Lasry Trunk Show
Thursday through Sunday, September 10-13, 2015
French couture in the heart of the Midwest.
Anyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face. Perfect proportions in every frame mean that you can carry off a stronger look than you might have thought.
Come to InVision during our Harry Lary/Theirry Lasry trunk shows and see for yourself!
– Thursday, September 10, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, September 11, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, September 12, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, September 13, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop
FEB31st Trunk Show
Thursday through Sunday, August 17-30, 2015
Join us for our inaugural FEB31st Trunk Show!
Handmade in Italy and featured in fashion magazines from InStyle to Cosmopolitan, FEB31st eye- and sunglasses are made entirely from natural wood and range in style from colorful, chunky and oversized to fine, classic and understated. 16-ply construction means these frames are strong and stable, yet they weigh just 21 grams (about the same as a thumb drive!).
The beautiful wooden frames are stunning on their own, but it’s FEB31st innovative use of color that sets them apart. Each layer of a frame is stained in one (or more!) of 33 vibrant shades, including pink, blue, and purple for women and grays, forest green, navy and black for men.
Come to InVision Distinctive Eyewear and see for yourself!
– Thursday, August 27, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, August 28, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, August 29, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, August 30, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop
Say “Boungiourno” to FEB31st
King of Vintage, Cameron Silver
Please join us in welcoming Cameron Silver to D.NOLO!
Thursday, April 16, from 5:00-8:00 p.m.
219 N. Second St. | Minneapolis 55401
The “King of Vintage” and star of Bravo’s Dukes of Melrose, Cameron Silver is coming to D.NOLO!
Cameron will be signing his book, Decades: A Century of Fashion, and hosting a very special vintage couture trunk show.
In honor of the event, InVision North Loop will be featuring a special collection of vintage eyewear.
Enjoy wine and apps from Cave Vin, and a Gretchen Venture jewelry trunk show.
Throughout the event, 10% of proceeds form D.NOLO retailers will go to the Hope Chest Partnership.
Eyebobs Spring Trunk Show
Saturday, February 21, 2015, InVision Galleria
Your arms aren’t getting any longer – it might be time for readers!
These aren’t your mom’s drugstore readers! Eyebobs, the original high-style, optical-quality readers, are designed right here in Minneapolis!
On Saturday, February 21, from 11:00 to 4:00, InVision Galleria hosts a special one-day trunk show featuring the new Eyebobs spring collection. Stop in and find a fabulous pair of reading glasses that you’ll love wearing!
Face à Face Trunk Show
Thursday through Saturday, January 15-17, 2015
Up your style quotient in 2015 – join us for an exclusive Face à Face trunk show!
Far from standardized fashion diktats and conformist trends, each Face à Face frame asserts a beautifully unique artistic temperament.
Paris-based designer Pascal Jaulent draws inspiration from modern art, resembling small subtle pieces of architecture and contemporary design.
Face à Face eyewear reveals your individual personality and underlines the boldness, the modernity and the seduction of an independent, creative object of design.
Thursday, January 15, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
Friday, January 16, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
Saturday, January 17, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
Gold & Wood Trunk Show
Thursday through Saturday, December 11-13, 2014
Please join us for an exclusive Gold & Wood trunk show!
Gold and Wood has spent years refining the fit of their stunningly elegant wood frames, and every pair is made from beginning to end by a single artisan.
Stop by and find a new pair of handmade eyeglasses before your Flex Spending expires at the end of the year, or find a new pair of shades for your upcoming holiday travels.
Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!)
Thursday, December 11, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
Friday, December 12, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
Saturday, December 13, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
InVision’s Going to the Dogs!
All photos by Devon Thomas-Treadwell, shot on-site at the Minnehaha Off-Leash Dog Park in Minneapolis.
Charlie, Dante and Deborah
InVision’s Director of Operations, Deborah is based at our Galleria store.
Big and fluffy on the outside, Dante’s a total lapdog on the inside!
Marisha and Pierre
Optician Marisha works at our Grand Ave. location.
The unofficial mascot, Pierre is in the store most Tuesdays and keeps everyone on a short leash!
Clint and Mojo
Clint manages our Galleria store.
If our photo shoot was any indicator, Mojo makes sure Clint works like a dog at home, too!
Hobbes, Tracy and Daisy (not pictured – Anthony)
Based at our Galleria store, Tracy makes sure we all get paid!
And no, we don’t know what you’re talking about – Anthony would never bring his four-legged “children” to Galleria!
Angelique and Roxie
Angelique is an optician at our Galleria store.
Photogenic Roxie was more interested in the photographer (and her squeaky toy) than the other dogs!
Elizabeth and Roscoe
Elizabeth handles InVision’s marketing.
Easily distracted, this is the only photo of Roscoe not pulling, barking or – SQUIRREL!
Robert Marc and Lunor Trunk Shows
Thursday through Saturday, November 13-15, 2014
Please join us for three days of trunk shows featuring the latest from Robert Marc and Lunor!
Stop by and find a new pair of handmade eyeglasses before your Flex Spending expires at the end of the year, or find a new pair of shades for your upcoming holiday travels.
Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!)
Thursday, November 13, 2:00 p.m. to 6:00 p.m. – InVision Minnetonka
Friday, November 14, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.
Saturday, November 15, 11:00 a.m. to 6:00 p.m. – InVision Galleria
Sunny Selfie Reveal!
Congratulations to the winners of our Sunny Selfie contest!
Mary – Radiant in Robert Marc sunglasses!
Melissa – Ravishing in Robert Marc frames!
Karla – Resplendent in Robert Marc sunglasses!
Gale – Superb in SALT. optics!
InVision is Popping into D.NoLo for the Holidays!
We’re opening a temporary pop-up shop at D.NoLo in Minneapolis’ North Loop!
Located at 219 N. Second St. in Minneapolis next to the Monte Carlo restaurant, the pop-up will be staffed by certified InVision opticians and offer a select edit of some of your favorite eyewear designers, including Thierry Lasry, SALT, Robert Marc, Face à Face and Minneapolis’ own EyeBobs.
“Every frame was ordered specially for the pop-up, so it’s all the best pieces from Fall collections,” said InVision Owner Anthony Bosca.
At the temporary shop, you can order a new pair of prescription eye glasses or sunglasses (don’t forget – most health plans’ Flex Spending expires at the end of the year!)
Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!) and with the combination of D.NOLO and InVision, there’s no better place in town to find the perfect accessories and statement pieces for winter.
Beginning Thursday, November 6, 2014, hours will be:
– Thursdays through Saturdays, 11:00 a.m. to 6:00 p.m.
– Sundays, 12:00 p.m. to 4:00 p.m.
Thierry Lasry at InVision
Handmade in France, Available Exclusively at InVision
Cause a seen! French designer Thierry Lasry launched his eponymous sunglass line in 2006. Eclipsing their basic primary function, THIERRY LASRY shades have been swiftly adopted by A-listers and fashionistas as the latest must-have fashion accessory.
If you want to go big, these are the frames for you. Anyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face. Perfect proportions in every frame mean that you can carry off a stronger look than you might have thought!
Handmade in France, the Thierry Lasry sunglasses collection is available in the Twin Cities exclusively at InVision on Grand Avenue.
Thierry Lasry, frame style SLUTTY
Thierry Lasry, frame style LIPPY
Thierry Lasry, frame style JOYRIDEY
Thierry Lasry, frame style ANGELEY
SALT Trunk Shows
Thursday through Saturday, September 25-27, 2014
Join us for an exclusive three-day SALT. Optics trunk show!
Thursday, September 25, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka
Friday, September 26, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.
Saturday, September 27, 11:00 a.m. to 6:00 p.m. – InVision Galleria
Frame: Milla in Bisque Havana
Frame: Simone in Matte Violet Red
Frame: Sabrina in Magenta
Frame: Tommy in Lead Gradient
Frame: Hirschfelder in Rose Gold
Frame: Ron in Black Sand
Frame: Wooderson in Matte Spicey Brown Gradient
Dilem Trunk Shows
Thursday through Saturday, September 11 - 13, 2014
Join us for a special Dilem Eyewear trunk show and update your personal style for fall!
Come in during the Dilem trunk show, purchase two pairs of Dilem temples and receive a third pair FREE!
Thursday, September 11 – 11:00 a.m. to 6:00 p.m.
InVision Grand Ave.
867 Grand Ave.
St. Paul, MN 55105
Friday, September 12 – 11:00 a.m. to 6:00 p.m.
Edina, MN 55435
Saturday, September 13 – 10:00 a.m. to 5:00 p.m.
11300 Wayzata Boulevard
Minnetonka, MN 55305
Live in the fast lane
Throw yourself flowers
Get green fingers
Sea, … & sun
Access the VIP room
Sunny Selfie Winners
Thanks to everyone who participated in our Sunny Selfie contest!
Week one winner: Mary from Minneapolis
Week two winner: Karla from Minneapolis
Week three winner: Troy from St. Paul
Week four winner: Melissa from Roseville
Week five winner: Gale from Hugo
At InVision's three Twin Cities stores, the most popular sunglasses are ...
With stores in Edina, Minnetonka and on Grand Avenue in St. Paul, InVision knows the styles Twin Citians are wearing to protect their eyes this summer!
Women’s sunglasses are popping! They’re bigger, funkier and more colorful than ever.
These Robert Marc frames (RM 757) have an updated aviator shape and bright temples that add a gorgeous splash of color to even the cloudiest day.
Looking for a pair of sunglasses to channel your inner diva? These Robert Marc glasses (RM 760) feature a bow-tie lens shape and colorful tortoise shell temples.
Guys are wearing shades with clean, vintage-inspired shapes. While neutral colors like tortoise and titanium remain popular, men are (finally!) starting to embrace more colorful styles.
InVision Coming to the North Loop!
InVision's Fourth Twin Cities Location to Open Winter 2014
Home to a growing number of local and independent stores and restaurants, Minneapolis’s North Loop is a natural fit for InVision Distinctive Eyewear’s fourth Twin Cities boutique.
Home to a growing number of local and independent stores and restaurants, Minneapolis’s North Loop is a natural fit for InVision Distinctive Eyewear’s fourth Twin Cities boutique. Known for providing exceptional service and offering a one-of-a-kind selection of eyewear, InVision’s newest location is scheduled to open Winter 2014 within the D.NOLO cooperative, located in the historic 1912 Northwestern Glass Company building.
Locally owned and operated, InVision carries an exclusive selection of handmade eyewear and glasses for the Twin Cities. Made from exotic materials including leather, horn, wood and titanium, the well-edited collections include designers like Robert Marc, Thierry Lasry, Face á Face and SALT. The frames are consistently seen on many famous faces including Eva Mendez, Anne Hathaway, Angelina Jolie and Harry Potter (well, Daniel Radcliffe). Twin Cities fans include musician Jeremy Messersmith and MyTalk 107.1’s Jason Matheson, Lori Barghini and Julia Cobbs.
“The vitality and creative energy of the North Loop is irresistible,” said InVision Owner Anthony Bosca. “I knew that I wanted InVision to be a part of it and when I walked into our new space – soaring ceilings, flooded with natural light, but still showing lots of raw industrial materials – it was love at first sight. We are thrilled to join a growing community of amazing shops, but mostly we just can’t wait to meet our neighbors and show them what we’re all about.”
InVision’s North Loop location will be designed by Matt Kreilich of Minneapolis-based Snow Kreilich Architects.
“I always want our stores to feel like they fit in with and reflect the neighborhoods they’re in,” mentioned Bosca. “We’re building a really fun, easy-to-shop store and taking full advantage of this historic building’s natural beauty. Expect an open, flowing floor plan that features original exposed brick walls and warehouse windows.” Bespoke display tables and shelving will beautifully highlight InVision’s curated collections of frames and eyewear accessories.
Also, Bosca knows that eyewear is a critical accessory to any face and that the decision often requires second, third and fourth opinions. “If a client’s shopping buddy can’t be there in person to help pick out a new pair of glasses, our team will take portrait-quality photos of the client in different frames to share with friends and family for feedback. Anyone can snap a phone picture, but we make an extra effort, using networked DSLR cameras and iPads to render attractive, color-accurate images.”
InVision is scheduled to open in the North Loop, at 219 Second Street North, early Winter 2104. The North Loop store joins three other locations in the Twin Cities including Edina’s Galleria, Grand Avenue’s Victoria Crossing in St. Paul and at Hopkins Crossroad and 394 in Minnetonka.
Smile and Say “Summer”!
We're giving away five pairs of custom sunglasses!
This summer, five lucky Twin Citians will win a pair of custom sunglasses from InVision, valued up to $750 each – and if you can take a selfie, you could be one of them!
Vintage Modern Gallery
Great things happen when decades collide.
Optical designers continually mine the past for new ideas and strive to put their own spin on classic shapes. Sometimes the result is startlingly fresh, sometimes it’s just a little twist on a theme. Either way, we love wearing frames that express some vintage style, while still feeling effortlessly modern.
Designer: Salt Optics Style: Harlan Col: Black Coffee
This is designer David Rose’s update of an iconic frame. We love the detail on the bridge and the overall proportions. No surprise this makes an incredible sun too and comes with SALT’s excellent polarized lens.
Designer: Harry Lary’s Style:Curvey Col:9004
A classic shape departs from tradition with blue-brown gradient. This has etched metal temples too.
Designer: Lunor Style: 231 Col: 17
This piece form Lunor is more pure vintage than vintage-modern. Pretty though. Note the loop temple ends, which are very comfortable to put on and take off.
Designer: Lunor Style: ll-10 Col: Antique Silver
Perfection. Here a could-not-be-more-tradional silhouette receives a new lease on life from a bold tortoise pattern. This frame works really well for people who look good in warm colors
Designer: Gold & Wood Style: b28.3 Col: Burled Walnut
Gold & Wood modernizes this traditional shape by sharpening and simplifying the lines. Then they knock us out by carving the whole thing from burled walnut. Wow.
Designer: Robert Marc Style: 279 Col: 151
Chunky tortoise. This looks great on both men and women. InVision owner, Anthony and optician Clayton both wear this style.
Minotaure by Lucas de Stael
Made by hand, from vegetable-tanned leather and fully adjustable via concealed steel splines, these frames start out comfortable and get more comfortable with use. Another dazzling expression from one of the most independent and artistic minds in optical design today. Merci bien, Lucas!
Style: M01 Col: 01
Style: M05 Col: 04
Style: M05 Col: 03
Style: M05 Col: 06
Style: M02 Col: 05
Style: M03 Col: 02
Style: M03 Col: 02
Style: M05 Col: 06
Style: M02 Col: 03
Style: M02 Col: 05
Almost every pair of glasses in the world is mass produced. It’s fortunate that industrial technology can now make glasses affordable for hundreds of millions of people around the world. However, there are major quality compromises made in order to produce eyewear cheaply. Sadly, this category also includes most “designer” eyewear and glasses that are sold under licensed brands, some of which is not so inexpensive.
At this level, plastic frames are injection molded, so they want to retain their molded shape and are difficult to adjust for fit. The plastic itself is lower-grade. Metal frames are made from pot-metal, also known as Monel, which is heavy and prone to breaks. Overall fit and finish may be rough, especially after they’ve been worn for a week or so.
This is the category of frames in which InVision specializes. We work with a select group of independent optical designers, each with the experience and history in the industry to translate their designs to a perfect-fitting frame. The handmade process differs in many ways from mass production. Here are just a few important ones:
Better materials: natural acetate is longer lasting, more adjustable, holds more brilliant color and polishes to a finer gloss than petroleum plastic.
Materials II: Steel hinges are stronger and more adjustable than pot-metal parts. In this category, most all-metal frames are titanium for maximum weight-to-strength ratio and flexibility.
Handmade plastic frames are carved from solid acetate instead of being injection molded, meaning they respond much better to adjustment. They look shinier and feel better too.
Three weeks of polishing. Handmade acetate eyewear parts spend weeks tumbling in a drum with glass beads that polish the material to a deep shine, bringing out the full depth of colors and patterns.
Couture colors: InVision designers create new custom colors and patterns in acetate and metal for every seasonal collection. It’s cheaper to buy off-the-rack materials, but the results are never as beautiful or interesting as with couture.
Superior fit and finish. People often comment on how our glasses feel when you pick them up; you can literally feel the quality and attention to detail. It also means your expensive glasses are going (with some care) to still fit and look good after two to three years of daily wear.
Certain materials, like wood, buffalo horn and leather, require even more care and attention to detail that the handcrafting process allows. They demand highly specialized skills that only a handful of optical technicians possess, so one man or woman usually creates each piece from beginning to end.
Likewise, some designers approach the craft from a more artistic, less compromising perspective. DRIFT, Lucas De Staël, Robi Horn, Gold and Wood and Markus T. are unique personal expressions. Everyone in these tiny companies takes great care to fully realize the designer’s vision. Does it sound crazy to talk about glasses this way? Not if you know these companies, see the integrity with which these people do their work. Then, it’s the only fair way to talk about these glasses.
Design, craftsmanship, color.
Desperate for visual stimulation in Minnesota’s winter landscape we bathed these already vivid shades of Italian acetate in even more color. Now we’re feeling warm and hopeful! Join us in a super-saturated look at the latest release from our favorite French eyewear designers, Face à Face Paris.
Style: Acqua 2 Col: 2320
Style: Smoke 1 Col: 982M
Style: Shade 3 Col: 1221
Style: Smoke 1 Col: 982M
Style: Cocco Col: 061
Style: Shade 3 Col: 1221
Style: Aqua 3 Col: 2360
The Three Rules of Fit and Other Tips
The First Rule of Fit is: try them on. Go ahead! If you don’t like them, they come right off. We can suggest a couple of general principles and things to look for in a frame, but nothing beats trying them on. If it looks good and feels good, it is good.
The Second Rule is: We want to see your eyes! Our eyes are such an important means of expression. The best fit accentuates, not obscures, them.
Third rule: we’re here to help. InVision opticians like helping people with styling choices and they’re really good at it. That said, here are a few things to consider when you’re looking for a new pair of glasses:
Don’t worry too much about what you are wearing, or colors you usually wear. Think more about your own coloring in skin-tone, hair and eyes. If a frame goes with your coloring, it will go with your clothes.
Think of frame color in terms of contrast. Colors that contrast sharply with your coloring will stand out more and accentuate any strong design features in the shape of the frame. More blending colors will soften any frame’s impact, so, in blending colors, you can wear stronger shapes.
Look around the edges. Photographers learn to look around the edges of the viewfinder when they compose a photo. In the same way, it helps to look around the edges of a eyeglass frame, looking for potential points of conflict with facial features.
With sunglasses, make sure you are covering your eyes adequately or you could be leaving yourself vulnerable to UV rays and eyestrain when too much light bounces in the sides of your frame.
Size and Scale are not the same thing. You can wear a big frame, but if you have a little face, pick a frame that is scaled properly for your features. It’ll have the attitude and pop of a big frame, without making you like you are playing dress-up.
Despite what the name suggests, digital lenses won’t get you online or take pictures, but they may help you see better. The first thing to know is: there’s really nothing digital about them. They just correct your vision with less distortion because they’re more highly customized for your specific eyes. They’re perfect for bifocals because they give your eyes a larger “sweet-spot” where your vision is just right. We also use them for wrap-around sunglasses, which can have distortion problems in the corners and they can even improve single-vision prescriptions.
Think about traditional lenses as an old tube television. It worked well enough, and the picture was OK—until you compared it to your new HD TV. Like the new TV technology, digital lenses increase clarity. Yaou’ll also feel less eye strain because they’ll have less peripheral distortion. If you’ve been putting off the switch to bifocals, or are just bored with your current glasses, stop in! Our opticians can answer your questions about digital lenses and help you find the perfect pair of frames to hold them!
5 Things to Know About Digital Lenses
- Digital lenses are lighter and thinner than traditional lenses.
- Additional labor associated with more custom work makes them a slightly more expensive than conventional lens designs, usually about $70 to $100 more.
- Digital lenses are available for any vision prescription and are the ideal choice for bifocal wearers.
- Digital lenses are manufactured across the full width of the lens, providing a wider field of crisp, clear vision (even peripherally!)
- Digital lenses are used in all frame shapes and sizes and can be left clear for everyday use or tinted for sunglasses.