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Finding A Wonderful Web Site Web Hosting Server

Whether it’s an entrepreneur thinking of starting a website business or simply a website programmer looking for a good website a lot, its smart to learn how world wide web hosting performs to ensure that your internet site launch runs smoothly.

There are tons of website hosting businesses on the internet, and each give you a different set of services for different types of websites. Here are some of the common features you see of all web website hosts and how to comprehend them.

Internet site Space: Web-site space is definitely the actual site of where your site files and images are kept. Your HTML CODE web pages as well as your web programming pages will be kept at this area. Some website firms provide 100MB yet others offer up to 10, 000MB or more.

Should your website simply takes up five to eight pages after that even 100mb might be too much space since most frequent web pages have up very little space.

If your webpages are articles based and requires lots of photos, text, content, videos, then you certainly should ensure that your host recieve more then 100mb of webspace. Often despite the fact that webspace will never be a major factor when searching for a webhost. Most companies can provide a lot web space just for the average webpage.

Bandwidth / Traffic / Monthly Transfer: Bandwidth is usually how much information can be transmitted from your site.

Imagine it in this way. If you have 1 webpage that takes up 1mb and most likely monthly band width limit is normally 100mb. Which means that once 95 people visit your website, your bandwidth limit will be maxed out. You’ll not have any bandwidth obtainable until the the following month. Most of the time nevertheless website website hosts offer regular bandwidth restrictions of 3, 000 MB or 10, 000 MB. Typically worry about bandwidth because 99 percent of the webpages will not take up 1mb.

When you start getting thousands of guests monthly to see your band width increase then you can have to pay extra fee to the month meant for the extra band width, and consider upgrading the hosting profile. As with web page space band width will not be a factor when searching for a webhost mainly because most will provide you with adequate bandwidth for your over the internet website.

Site Programming Language: If you have features like Commentary Form — to email comments straight from visitors to via the internet email bill, Newsletter Opt-in for your visitors or any different dynamic features then you really need support to get a web programming language. There are several web development languages. To determine which one you require for your internet site ask your web site development staff or the webmaster. They may already know which usually programming language they consider using for your website. Common Web Programming languages consist of PHP,. Net and CFML.

Web Programming vocabulary will be a big factor when researching because every firm offer a different standard of support designed for web coding languages, so choose thoroughly.

Data source: If you plan on saving visitor’s email address, name and other information, or perhaps keep a catalog coming from all your products then you will need to use a databases. Some of the prevalent databases that websites make use of include Microsoft company SQL Machine, MySQL, and Access. Many hosting ideas will provide you with support for at least one of these sources. As for internet programming, you must ask your website design organization which databases they decide to use.

Domain Hosting: Most of the time though a website sponsor will allow you to host one domain such as a. com, or. net, but some web page hosts only allow hosting for more the other website name. This can be a great feature because this allows you to host a lot of websites using one host, and manage many techniques from one hassle-free place. Drawback is that you need to share your internet site space, the bandwidth, and perhaps even several other features using your other webpage. If you’re aim is to own several websites then it’s a good idea to ask your site host how many website names the hosting company permits on your hosting plan.

Email: Email really should not be a factor when ever determining a webhost. Many web hosting firms support some type of email account which allows you to installation an email accounts with your website name: sales@yourwebsitename dot com or something related. Remember how much website space you use to your email profile might be restricted to your overall internet site space, thus get rid of large and unwelcome emails.

Website Hosting Support: Support defintely won’t be a factor until you allow it to turn into one. Therefore its a smart idea to speak with a hosting reprensentative and see how they reply. Good customer support will become an essential factor, and that’s why it’s usually up to your website firm that will be working together with them.

So how do you decide which firm is right for you?

A good way is to earliest find out which usually of these features is more essential for you. Should your website provides business video tutorials that takes up a lot of bandwidth then you definitely will need an online site host that will offer you a lot of bandwidth unless of course you’d rather wait until it results in being a bottleneck. Videos have up hundreds if not really thousand occasions more bandwidth then frequent webpage and this type of scenario your first of all priority while searching should be to make sure that your sponsor includes tons of bandwidth. If you locate a host that you want and if bandwidth does transform into an issue in that case make sure that the hosting firm offer the capability to upgrade your hosting services. Be ready and make sure to determine the prices with regards to the improved plan.

Once you find a superb host try hosting the websites on a month to month basis instead of the each year plan. Like other businesses, firms will give you lower price to entice one to enroll in long term agreements. There’s nothing incorrect with having a permanent contract, nonetheless it’s better once your more acquainted with this website webhost first.

If you’re nonetheless skeptical which usually hosting company to sign up with afterward just request you web site design firm. They will recommend net hosts or perhaps offer to host your website with them. You will also watch website hosts provide you with additional features such as internet commerce functionality, webpage statistics, easy to use control panel software program such as Plesk, and other features and programs that can help you manage and create a great website.

Dedicated Hardware If none of those programs sound right or if you plan on setting up a huge webpage, with lots of articles, images, videos, and if you wish to be able to mount your unique custom software program then there is another option for you, a dedicated storage space. With a dedicated server you are able to install your own software, support for your list of programming languages, even though the term suggests it can be dedicated to your website or websites based on what you need. The associated fee is usually eight to ten-times more your average webhost, but it allows you more control and provide you more ways to customize it. And if you plan on hosting dozens of websites then you should think about using a committed server.

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Top-5 Internetauftritt Fehler, die Online-Unternehmer machen

Dasjenige Internet kostenfreie website erstellen hat die Erde, wie unsereins sie kennen, verändert. Jeder weiß, falls die erfolgreichsten Unternehmen vonseiten heute übertrieben kritisch arbeiten, mit der absicht eine Online-Präsenz aufzubauen ferner aufrechtzuerhalten. Das besteht auf keinen fall Zweifel – im World Wide Web gibt es Geld. Das Aufgabe ist, dass viele Online-Unternehmer fünf tödliche Website-Fehler machen, die ihre Online-Unternehmen uff (berlinerisch) lange Sicht zu hohen Gewinnen administrieren können. Sofern Sie bei weitem nicht auf die häufigsten Fehler beim Betrieb ihrer Website zusehen möchten, (etwas) im blick haben Sie folgende Hinweise.

Top Internetseite Fehler # 1: Allen Wert des organischen Verkehrs ignorieren

Es gibt zwei Möglichkeiten, den Traffic auf Ihre Internetauftritt zu regieren. Eine Möglichkeit besteht darin, jeden Klick auf Ihre Website qua einem Pay-per-Click-Dienst wie Google Adwords abgeschlossen bezahlen. Das Problem ist natürlich, dass dasjenige Bezahlen jetzt für jeden Website-Besucher, den Die Website erhält, zu einigen ernsthaften Dollars führen mag. Die Sonstige ist, Search Engine Optimieren Sie Die Website, damit es in der Spitze der Suchanfragen platziert wird. Über die Platzierung in der Spitze der Suchmaschinen wird kostenloser organischer Qualifizierte besucher auf die Sites Ihrer Internetauftritt geschaltet. Es besteht nicht Zweifel, einer der größten SEO-Fehler, die Website-Betreiber erledigen, ist welchen Wert vonseiten SEO ferner den organischen Website-Traffic, jener damit einhergeht, zu ignorieren. Wenn Jene nicht Viele oder evtl. Tausende von Dollar zum vorteil von Monat verschwenden möchten, haben sich verpflichtet Sie (sich) vergewissern, dass Die Website für die besten Suchmaschinen-Rankings optimiert ist.

Top Website Schwäche # 2: Zu viel Website Clutter

Die Ästhetik einer Website ist ausgesprochen wichtig für das Image der Site. Wenn auf Ihrer Internetauftritt zu mehrere Banneranzeigen des weiteren andere Flash-Nachrichten erscheinen, sein Ihre Gast wahrscheinlich übelastet sein. Anstatt die korrekte Nachricht abgeschlossen senden , alternativ einen Verkauf zu tätigen, werden Ihre Besucher scheinbar frustriert sein und umziehen, bevor sie überhaupt eine Chance besitzen, zu beobachten, was Ihre Seite wirklich anbietet. Sofern Sie jenen Website-Fehler umgehen möchten, stellen Sie sicher, dass Die Website sauber, effektiv ferner einfach zu navigieren ist.

Top Website Fehler # 3: Seiten, die zu zu diesen zeitpunkt sind

Es ist viel erforscht, was Besucher der Internetauftritt mögen des weiteren was sie nicht wünschen. Einer dieser größten Website-Fehler, den Site-Besitzer machen, ist der Kriegskunst, dass “größer ist besser” in Bezug auf allen Inhalt. Die Wahrheit ist echt, dass Website-Besucher lieber kürzere Webseiten einsehen. Wenn Die Nachricht lang ist oder Sie eine große Anzahl von Produkten haben, die Sie verkaufen, brechen Jene die Website in kleinere Seiten qua weniger Text und geringeren Bildern auf. Eine nachhaltig Seite wird wahrscheinlich die Aufmerksamkeit Ihrer Besucher das nachsehen haben (wodurch Umsatz und Gewinn verloren gehen).

Top Website Mistake # 4: Nicht Ihre Hosting-Firma über erforschen

Ihr Webhost spielt eine entscheidende Walze für den Effekt Ihres Unternehmens. Wenn dasjenige Unternehmen, via Sie arbeiten möchten, in keiner weise zuverlässig ist und ihre Server ständig sinken, bedeutet dies, falls Ihre Internetseite auch dauernd weniger wird. Wenn Die Website nicht verfügbar ist natürlich, entspricht die Ausfallzeit der Website deinem entgangenen Bargeldgewinn. Stellen Sie sicher, dass Sie den Webhost nachschlagen, bevor Jene Zeit und Geld investieren, um Die Site uff (berlinerisch) ihren Servern einzurichten des weiteren zu betreiben. Suchen Sie nach Webseiten mit ihrer Verfügbarkeit vonseiten 99, 9 Prozent und anderen nützlichen Tools denn SEO-Funktionen ferner Verkehrsmeldungen des weiteren -analysen.

Top Internetseite Mistake # 5: Kein Website Monitoring Service

Wenn Jene keinen Website-Überwachungsdienst verwenden, wissensstand Sie nicht, wie viele Ausfallzeiten Ihre Website aufweist. Website-Downtime entspricht entgangenen Bargeldgewinn. Wenn die Ausfallzeit Ihrer Website stattlich genug ist echt, wird sie nicht lediglich den Bargeldgewinn Ihrer Internetauftritt schmälern, stattdessen kann sich auch negativ auf das Image Ihres Unternehmens beeinflussen. Wer möchte schon Geschäfte mit ihrer Website schaffen, die im rahmen (von) Ihrem Chat nicht verfügbar ist? Von der größten Website-Fehler, den ein Website-Betreiber machen mag, ist das, die Downtime- oder Performance-Probleme der Internetseite nicht im Auge abschleppen. Der optimalste Weg, den Fehler abgeschlossen vermeiden, besteht darin, die Dienste des seriösen Website-Überwachungsdienstes zu heranziehen. Ein Website-Überwachungsdienst kann Sie sofort verweisen, wenn Ihre Website ausfällt und Sie über Verzögerungen und weitere Leistungsprobleme informieren, die Ihre Website möglicherweise verursacht.

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Jun 1

Super Salt Sunglass Sale

June 1 through July 4, 2018

The mercury’s climbing and the sun is shining – are you ready for summer in the Twin Cities?


During our exclusive Super SALT Sunglass Sale, get a brand new pair of sizzling SALT sunnies for just $195 (including polarized plano lenses).

Save up to 50% on select styles for men and women, including Lorna, Kintner, Hanna, Ray, Sutherland and Rex.

SALT, Lorna

SALT, Kintner



Stop in and shop early – quantities are limited and selection varies by location. Prescription lenses available for an additional charge. Valid on select styles. This promotion runs during regular store business hours at InVision North Loop, InVision on Grand Avenue, InVision at Galleria Edina and InVision in Minnetonka, and ends Wednesday, July 4, 2018.

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May 23

Understanding Your Eyeglass Prescription

FAQs and FYIs re: the RX for your OD & OS

You already know that an annual eye exam can help keep your eyes healthy and ensure the optimal vision correction, but do you know what those numbers and abbreviations on your vision prescription actually mean?

1. OD and OS
Abbreviations for the Latin terms oculus dexter and oculus sinister, these measurements indicate the correction required for your right eye (OD) and left eye (OS).

2. Sphere (SPH)
The SPH, or sphere, measures the amount of lens power prescribed to correct nearsightedness or farsightedness.

Corrections for nearsighted vision have a negative value (for example -4.00), while those for farsighted vision have positive values (i.e. +2.00). In general, the further your value is from 0, the worse your eyesight and stronger the correction.

3. Cylinder (CYL)
On your vision prescription, the cylinder (CYL) measurement corrects astigmatism. If your prescription doesn’t have a cylinder value, you either don’t have astigmatism, or it’s so slight that it doesn’t need to be corrected with lenses. 

What is Astigmatism?
The majority of eyeglasses wearers have some degree of astigmatism. Instead of being perfectly round and smooth, like a ping pong ball, eyes with astigmatism have a more oblong shape, like a football. The irregular shape prevents light from focusing properly in the back of your eye, which can cause blurry or double vision, eye strain or headaches.

4. Axis
If your prescription has a cylinder value, it will also have an axis measurement. The axis value is between 1-180 and indicates the degree or angle of astigmatism, where 90° is the vertical center of your eye and 180° is the horizontal center.

5. Pupil Distance (PD)
Exactly what it sounds like, PD measures the distance, in millimeters, between your pupils. Pupil distance is an important part of your optical prescription and ensures your lenses are made specifically to give you the best possible vision correction.

If it’s been more than a year since you’ve had your eyes examined, schedule an appointment today with an InVision optometrist at Galleria, Minnetonka or Grand Ave.

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several Steps Towards a World Elegance Crew regarding Whiteboard Dealers

The thing that makes a retailer unstoppable? Is that it education, capabilities or products? Is it again pure creativity? Discover just what these people achieve unstoppable success with your sales. In operation, there tend to be often a new handful about individuals who often the most wanted title. It’s not actually the headline about BOSS. It’s not possible the main one of CFO. Nope. It’s a full various level of adhere to. Oahu is the subject of utmost respect: “Unstoppable. inch In recent months, I actually questioned any revenues experienced who also warranted this particular name. Jane is humble related to the girl technique. So much for that reason of which this girl asked me to be able to keep your girlfriend name discreet. However, your lover agreed so that you can i want to publish what I come to understand about the secret for success. My suppose is actually you could have got some sort of great appearance, throw or even affair emerging up. You need to achieve top rated results. And also you don’t have got the posh of doing ‘OK’ or ‘so-so. ‘ You really it function. That’s why I recognize certainly cause breaking upwards this for instance tavern nut products which has a frosty take. The following many of us visit. While i inquired about your ex success, your lover told my family these 2 winning secrets and techniques. 1 . Implement That which you Possess Find out how to do your foremost perform? “Use everything that you have-from your all natural strengths on the tools accessible. Here’s the quote I possess on very own wall membrane: “Your best job is normally the term about oneself. These days, one may possibly not function as a greatest with this, but when you accomplish it, you’re the exclusively expert. ” -Frank Gehry That is certainly uplifting. Normal levels will be one of a kind to your account. That may be the magnificence. If everyone use actually good in, you’ll turn out to be the qualified at remaining you. You’re the merely pro within you. In case you are feeling lower or become doubtful, just remember this. Furthermore, use anything is for grip. I am just continually working with artistic storytelling for you to de-stress concepts and also help people solve conditions. But at times you’re within a restaurant. There isn’t a whiteboard. Therefore use what we have. Design on your paper napkin. Attract on the menu. When you possess not create having, publish your company report along with visual versions of and even metaphors. Employ props plus objects to describe your company’s story. You actually wouldn’t feel what an individual can certainly refer to, using salt and also pepper shakers when props! ” credit card Pay attention Such as a Hawk What is the almost all important talent? “Listening. Customers love so that you can look at precisely moving whenever they undertake, listen as being a hawk. This helps you clues. Clues about what exactly matters nearly all with them. Indications in what that they perfect along with dislike. Usage their very own sayings, content together with topics acquire options. People are continuously giving signs. If people chat, generally there is plenty of information. As long as they don’t discussion, then a person ought to pay attention more meticulously. What are these people saying using their skin, expression, possession and nonverbal communication? What ideas are they will providing you with around what they may not be saying? Not long was portion of a substantial seminar. Whereas some individuals weren’t announcing much, a whole lot of other men and women was pouring their particular balls. It previously was wonderful. I actually figured out more around the opportunities, in the very hall, on meals as well as in the particular lobbies rather than I did on the professional lessons. Come to be on the actual lookout just for clues. Take the capsules anywhere you will find them. Employing clients is like putting alongside one another a gigantic jigsaw problem. You actually may never start to see the complete visualize. Anyone have to help land together putting together the main portions as you move. ” several. Let Some Take Credit rating What’s really been the touchiest thing to understand? “Not getting credit just for ideas. I have learned to let other people today take their credit standing. My spouse and i may need to help enter in the very spot light. On fact, consumers are a whole lot more joyful if these people believe strategies are their own individual. And it again fails to damaged me a person bit. When i have no need to work close to professing ownership-not anytime a plan is doing work, people are interested plus everything is transferring forward. The very goal should be to work with each other generate anything excellent. That might audio too general. But we all want to appearance wonderful. Within selling, talking to and delivering a video presentation, help consumers look fantastic. Make them take those go further than this. Aid them seem great. It’s some sort of quick recipke nonetheless it gets results. alone Can you really want to reach exceptional revenue achievement? Use most of these 3 tips and you’ll shortly deserve the most crucial title of all: “Unstoppable. inch Read considerably more:

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Company Website Maintenance: A guide for beginners

Company website maintenance is generally undertaken simply by its own THAT or EDP division or by another agency focusing on this area details technology.

The risks can arise by so many dishonest and unfavorable practices around the internet spread by destructive hackers or perhaps intellectual asset thieves. Company web site protection is a relatively recent concept and practice in the following areas:

Articles Updates: This kind of function relates to updating the present content which includes company information, personal information and any other text message of the internet site. Content replace may also contain insertion of new graphics within the text, specifically sites that publish standard articles or perhaps columns. A few possibilities updates generally depend upon the industry where the company functions, design of the web page and the selection of audience this addresses. For example , if the firm is a papers publishing enterprise, updates can be daily or hourly or perhaps if the provider is a BPO, updates could possibly be needed on the weekly basis.

Traffic Report Evaluation: To assess the achievements of your web page and to evaluate the same, the traffic has to be measured. Traffic is the quantity of gets your website receives by various options on a every day basis. Research of these reports and their final result affects this company web site repair function extremely. Since these reports will say what pages of your web page are more popular and which will kinds of people visit it. Revamping the website as per these types of reports might greatly assist in ensuring that your business web site is normally promoted effectively.

Photograph Optimization: Pictures on your company’s web site use most disk space. Optimizing these photos is one way of producing sure that they load faster on the visitor’s browser’s page. Therefore , graphic optimization may be a major part of company web site protection because it immediately affects the loading rates of speed and performance of the web site. Photograph optimization is commonly done through the initial site design however when you add new images to your site, they need to be enhanced again to make sure that they weight faster in the browser.

Web Site Campaign: After your company has uploaded and introduced the web site through necessary parade, the question of marketing your website comes into the style. This is also referred to as web site promotion which is just marketing. As you open a new store front you need to have a plan or possibly a way to attract potential and new customers. Your company’s website, in cases where made for promoting business, is usually an electronic store, therefore the same policy is applicable to a web site. The goal of creating a internet site was to share information considering the rest of the universe. But the universe will never know that your site is accessible if you don’t say. Using simple web site advertising techniques and tools, an advertising campaign may be put in place which will drive continual flow of visitors to your site.

Web Machine Maintenance: An online server may be the computer where your web page resides. Until your company possesses a very greetings tech THIS installation composed of data centre or intranet, the chances will be that the net server space has been leased form a 3rd party and you have remote control access to it. The hosting provider, or maybe the company that leases away space for your web site, possesses and deals with the data center, handles almost all of the technical routine service related to your web site. The majority of hosting firms give you a limited access to your web hardware using a web-affiliated control panel. One of the most routine a part of server protection is that you might be required to monitor disk space, data exchanges and productive performance. Accomplishing this will ensure that your web page is accomplishing at correct and powerful performance amounts. This part of company website maintenance is comparatively easy and is a periodic task.

Content Archival: In case your company comes with dynamic articles and this changes frequently like e-zines, portals or perhaps news sites, you must applied a system to archive older content material and make sure that it is available on after request. This type of web sites are usually database motivated and you need to be current on data driven solutions to efficiently perform this element of company web-site maintenance operations. A requirement of specialist is certainly not ruled out since this can be described as time consuming and a significantly responsible job profile in company web page maintenance industry.

Hyperlink Validation: Hyperlink validation can be described as typical element of all or most company web page maintenance expertise. It includes minute scanning each of the pages from the company internet site to ensure that you will discover no non-working or deceased links. A couple of software programs are offered that do this automatically by reporting any kind of dead or perhaps missing links at the end. It may be easy, yet a very essential part of company web site protection.

Link Popularity: In a bid to popularize your company’s website, it has to be advertised in such a way that it must be placed towards the top of search engines. This practice is also called search engine optimization and hyperlink popularity becomes very important looking engine placement. In short hyperlink popularity certainly is the measure of the quantity of incoming and outgoing links on your web-site. The more backlinks your company internet site has, the better it will rank in search engines. Therefore , this kind of also underlines the importance of company web page maintenance in regard to link validation.

Layout Changes: This new dimension of company site maintenance is very not a protection job, but is a revamping job. It is vital that the differentiation between content update and layout improvements comes to the fore mainly because content bring up to date is just changing the content as per time or perhaps incidents which is a regular part of the company web site maintenance process, whereas design changes usually are not typically built into most enterprise web site protection packages. Design changes are changes to the general design and structure with the web site or maybe a particular web page which may involve addition of recent graphics, re-designing or enhancing existing just like adding thumb movies or perhaps sounds.

The objective of any business web site maintenance program is usually to keep the web page appealing, up-to-date and to get and maintain visitors. Company web site protection is a a lot of the time and remarkably responsible job, especially for sites that have regularly changing articles. Also, being very remarkably technical task, a lot of software tools have come up to automate the process, but the uniqueness of each and every web site will not aid the automation fully.

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May 11

The Future is Clear

Fresh takes from the international spring eyewear show.

Our recent trip to Vision Expo East in NYC left us feeling invigorated after getting an exclusive sneak peek at some of the newest collections and latest tech advancements in optics.


What does this mean for Twin Cities glasses wearers? Read on to find out.

1. Fit and flair are the name of the game
Round shapes continue to be the frontrunner in eyewear, but they really pop with the season’s hottest colors. Ladies are blushing in pinks and lavenders. And men are keeping it cool with gray tones when they’re not wearing the trendy mashup of forest green and dark brown.

If metals are your preferred make, gold and matte are best. After its time as an edgy, specialty color, gold is becoming an eye-wearer’s staple. InVision designers see the trend sticking around and are coming up with everything from bling-tastic 24-karat plated titanium to muted finishes that wear as easily as tortoise to keep this look fresh.

2. Hot off the press
It’s impossible to choose a “best new collection” when both Caroline Abram and Cyril and Dayne are coming to InVision shelves. The eye-catching collections were among the most popular at the expo; both displays were swarming!

Caroline Abram makes French fashion accessible to anyone with a big personality with her fun, elegant shapes and lively colors. Her oversized wire frames make us swoon (and Oprah’s a big fan!) See the collection at InVision Galleria.

Making their Minnesota debut at InVision in Fall 2018, Cyril and Dayne frames are handmade in Italy. Made with beautiful Mazzucchelli acetate in gorgeous color combinations, Cyril and Dayne eyewear is bold yet traditional and easy to wear.

3. Our favorite?
The collection we’re most excited about is Matsuda. The Japanese brand’s vintage-modern mash-ups capture the heritage of the brand yet remain fresh and current – a mix that’s hard to find. If we had to pick a frame, the ophthalmic aviator in antique gold takes the cake. Add a little tortoise on the temple of these Japanese titanium frames and you have a timeless look that works for any occasion, at any age.

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Apr 26

Stylish + Sustainable

Every day is Earth Day.

At InVision, we’re picky about the optical designers we work with.


Not only do we look for companies who share some of our core values, including quality, value, fit and aesthetic integrity, we also choose to work with manufacturers who have a thoughtful, ethical and sustainable workflow.

1. Think Globally
Many of InVision’s designers – including Matsuda (Japan), Götti (Switzerland), Face à Face (France) and WOOW (Italy) – are based in countries with very strict environmental controls – usually more stringent than the United States. These manufacturers manage their water usage, energy consumption and pollution to reduce their effect on the environment.

Additionally, by working with designers in Europe and Japan, we know the frames we sell are manufactured by people who earn a living wage, have access to quality healthcare and family leave, and work in a factory that is clean, bright and, most importantly, safe.

InVision works with brands that have an ethical workflow from start to finish.

2. Act Locally
Feel even better about your new pair of glasses. Drop off your old frames at any InVision store – Galleria, Minnetonka, North Loop or Grand Ave. and we will gladly donate them to the Lions Club. In the Twin Cities, Lions Club volunteers distribute the recycled glasses to people in need in low and middle income communities.

Recognizing leadership in restoring and preserving sight.

3. Sustainable Quality
FEB31st eyewear is handcrafted from sustainably-harvested wood by optical artisans in Italy. Exclusive to InVision in the Twin Cities, FEB31st frames are completely customizable.

Rather than storing excess inventory and materials, FEB31st produces bespoke spectacles to the wearer’s specifications, including color palette and color blocking; the type of nosepiece and the length of the stems.

FEB31st, Marz

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Apr 16

Robert Marc S/S 2018 Trunk Show

Friday and Saturday, April 20-21, 2018


Robert Marc’s unique frames are crafted with the highest quality materials and available in gorgeous, contemporary colors and patterns. America’s greatest optical designer, Robert Marc is almost magical in his ability to design frames that fit and flatter the wearer’s face.

The brand’s S/S 2018 CAPRI collection features shapes and colors inspired by the Italian island’s electric blue water, dappled grottos and sunny golds and bronzes.

Friday, April 20
11:00 a.m. to 6:00 p.m.
InVision North Loop & InVision Minnetonka

Saturday, April 21
11:00 a.m. to 6:00 p.m.
InVision Galleria & InVision Grand Ave.


RM 784, Deep Blue/Platinum 387

RM 942, Capri Tortoise

RM 890, Vintage Pink Crystal

Lunor’s latest collection of hand-crafted eyewear sparkles with details. Each set features four layers of fine metals, a high-gloss finish and specially designed screw rests that help your new glasses last longer.

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Official Rules




ELIGIBILITY: Only legal residents of the 50 United States (including the District of Columbia), who are 18 years of age or older at the time of entry are eligible to enter the InVision Distinctive Eyewear – I AM FABULOUS contest (the “Giveaway”). Void where prohibited and subject to all applicable laws and regulations. Entries are limited to individuals only; commercial enterprises or business entities are not eligible. InVision and its promotional partners, and each of their respective parent, subsidiary and affiliate entities and their respective officers, directors, agents, and employees, as well as the immediate family (spouse, parents, siblings and children) and household members (whether or not related) of each Sponsor, are not eligible to enter or win. Entrants must fulfill all requirements set forth in the Official Rules and abide by all decisions of the Sponsor(s) and/or Administrator in order to be eligible for a prize.

HOW TO ENTER: Eligible individuals (“Contestants”) may enter the Giveaway by commenting on the InVision – I AM FABULOUS posts on Facebook or Instagram during the contest period (April 11-18, 2018). All entries must be received by the end of the Promotion Period. Mechanically produced or reproduced entries not accepted. Submitted entries may not be acknowledged. Proof of submission of an entry does not constitute proof of receipt by the Sponsor.

TIMING/ENTRY LIMITS: The Giveaway begins at 12:00 p.m. Central Time (“CT”) on Wednesday, April 1, 2017, and ends at 11:59 p.m. CT on Wednesday, April 18, 2017, (the “Promotion Period”). Limit one (1) entry per person per day during the Promotion Period. Any person attempting to submit multiple entries that exceed the entry limit will be ineligible to participate or to receive a prize. Sponsor’s computer clock is the official timekeeper for the Giveaway.

PRIZE AND APPROXIMATE RETAIL VALUE: One (1) Winner will receive two (2) VIP tickets to the I AM Fabulous event on Sunday, April 22, 2018. (Value of $80). Winner will be determined and notified on Thursday, April 19. Winner will be notified via original entry method and must confirm their prize by April 20, 2018, and pick up the tickets at the event, held at Jaguar Land Rover Minneapolis. Sponsor is not responsible for replacing prize value in the event prize is misplaced, stolen or lost.

Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen gift cards or prizes will not be replaced.

Any taxes on the prize are the sole responsibility of the winner. Prizes are non-transferable and no substitution of cash equivalent is allowed except in Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of the same approximate retail value. Prize consists of only items specifically listed as part of the prize. Certain conditions and restrictions may apply. All costs and expenses not specified herein, related to any prize or incurred by accepting the prize, are the sole responsibility of the winner. Odds of winning depend on the number of eligible entries received. In order to receive a prize, the winner (and/or his or her parent or legal guardian, if applicable) may be required to provide proof of identification or eligibility.

WINNER SELECTION: The potential winner will be selected in a random drawing from all eligible entries received by the end of the Promotion Period.

If the potential winner is ineligible, or if winner fails to respond or provide the necessary information by 12:00 p.m. on April 19, 2018, the prize shall be forfeited and awarded to an alternate winner selected by a random drawing from among all remaining eligible entries. The Sponsor is not responsible for and shall not be liable for late, lost, misdirected or unsuccessful efforts to notify winners. Award of prize and confirmation of winner is contingent upon potential winner’s qualification and compliance with these Official Rules.

Prize will be issued when InVision has determined, in its sole discretion, the winner submitted an eligible entry and otherwise complied with the Official Rules. All decisions of InVision will be final. Winner may be required to provide a valid social security or federal tax ID number before the prize will be awarded.

LIABILITY AND PUBLICITY RELEASE: By accepting a prize, the winner agrees to release InVision, Sponsor and their respective members, affiliate companies, subsidiaries, divisions and their respective directors, employees, officers, service agencies, independent contractors and other representatives and agents, including without limitations any advertising or promotion agency (collectively, the “Released Parties”), from any liability, loss or damages arising from the receipt, or use or misuse of the prize or prize related activities. A signed release may be required for the issuance of any prize. Except where prohibited, acceptance of a prize constitutes winner’s consent that such winner’s name, likeness, voice and/or biographical data may be used in any medium for advertising and promotional purposes without limitation and without additional notice, compensation or consent.

REGISTRATION: If for any reason the Giveaway is not capable of running as planned, including disruptions caused by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other cause that corrupts, affects or compromises the administration, security, fairness, integrity, proper conduct or intended play of the Giveaway, Sponsor reserves the right at its sole discretion to disqualify any individual Sponsor deems responsible and Sponsor further reserves the right to cancel, terminate, modify or suspend the Giveaway, and substitute an appropriate alternate method of prize award selection. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications failure, theft, destruction or unauthorized access to, or alteration of, entries, including any erroneous appearance of qualification for a prize. Sponsor is not responsible for any problem or technical malfunction of any telephone network or lines, computer online systems, servers or provider, computer equipment, software, failure of any e-mail or entry to be received by Sponsor due to technical problem or traffic, congestion on the internet or at any web site, or any combination thereof, including any injury or damage to participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this Giveaway. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS GIVEAWAY IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Giveaway entries generated by a script, macro or other mechanical or automated means are ineligible and will be disqualified. In the event of dispute as to the identity or eligibility of a winner based on an e-mail address, or if more than one person uses the same email address, the winning entry will be declared made by the “Authorized Account Holder” of the e-mail address submitted at the time of the entry, unless agreed otherwise. The “Authorized Account Holder” is the person to whom the applicable Internet service provider or other organization (such as business or educational institution) has assigned the e-mail addresses for the domain associated with the submitted e-mail address.

ADDITIONAL TERMS: By entering, entrant agrees to accept and abide by the rules of this Giveaway and agrees that any dispute with regard to the conduct of this Giveaway, rule interpretation or award of prize, shall be resolved by Sponsor, whose decision shall be binding and final.

By participating, entrant agrees to release and hold harmless the Released Entities from any injury, loss or damage to person, including but not limited to death or property damage due in-whole or in-part, directly or indirectly to the acceptance, use, or misuse of a prize, participation in any Giveaway-related activity, or participation in the Giveaway.

Sponsor is not responsible for any typographical or other error in the printing of this offer, administration of the Giveaway or in the announcement of prizes, including such error as may give an erroneous indication that a prize has been won. In the event the Sponsor is prevented from continuing with this Giveaway, or the integrity and/or feasibility of the Giveaway is undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, or other cause not reasonably within the Sponsor’s control (each a “Force Majeure” event), the Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Giveaway without notice or further obligation. If the Sponsor, in its discretion, elects to abbreviate the Giveaway as a result of a Force Majeure event, the Sponsor reserves the right, but shall have no obligation, to award the prize from among all valid and eligible entries received up to the time of such Force Majeure event. All entries are the property of the Sponsor and are not returnable.

This Giveaway shall be governed by Minnesota law, without regard to its conflict of laws provisions. By participating in this Giveaway, entrants agree that Minnesota courts shall have jurisdiction over any dispute or litigation arising from or relating to this Giveaway and that venue shall only be in Minneapolis, Minnesota.

PERSONAL INFORMATION: Information collected from entrants is used for the purposes of the Giveaway as outlined in these Official Rules and for any other purpose approved by entrant, pursuant to Sponsor’s Privacy Policy.

SPONSOR: The Giveaway is sponsored by InVision Distinctive Eyewear, 3340 Galleria, Edina, MN 55435.

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Study on Finance Derivatives

Financial derivatives happen to be valuable software that make up for the hazard consideration affiliated with almost any form involving personal purchase around 2 parties. Retirement living plans and even communal income be construed as as a pair of the main most well-known degrees of budgetary derivatives within present circumstances. A short study about derivatives has unveiled that these kinds of financial assets are very almost like energy which in turn if perhaps utilized in the main correct style, can advantage individuals enormously an excellent mistreated, can cost us heavily. Economical derivatives can not be viewed as completely not fit for all when they assure good monetary proceeds merely if it is possible to successfully take care of the associated risk factors linked with the main equivalent. Have us behavior a small researching regarding derivatives to be able to study her inherent elements closely: Leader Role of monetary Derivatives and its types Derivatives might be referred to be able to your pre-determined contractual arbitration involving a pair of or a tad bit more get-togethers concerning their whole own monetary benefits or maybe property. When coming into into a formal arrangement of monetary product derivatives, the curiosity amount plus mode for repayment happen to be set via good balance. The following, the exact exact end up be re-paid keeps ever-changing depending at the movements of foreign exchange rates. Ahead, options, trades & managed futures are 5 main varieties of financial derivatives. Let all of us check out these individuals further more: ??? Forwards : These people are non-standardized contracts somewhere between concerned persons whereby the particular financial imbursement is carried-out at whenever in the future on an encoded price. ??? Possible choices – Options are financial instruments in the particular form regarding ‘calls’ or maybe ‘puts’, whereby the customer of a ‘call’ option will be entitled for you to purchase a aspect of typically the essential asset at a several selling price on the next to future + the new buyer associated with a ‘put’ option can be allowed offer the particular resource for sure amount at or simply prior to the time sometime soon not having any obligation whatsoever. ??? Swaps – These are definitely formal arrangements between not one but two parties that has they agree to substitute financial situation within the application form of funds flows on or previous to a a number of date inside the in the vicinity of future. ??? Managed futures – Coins are pretty very much like ‘Forwards’ along with the solely distinction simply being that these are standardized legal agreements created on-paper by some liberating household but not simply just arranged through the celebrations included. Standard Misbelief related to Fiscal Derivatives Subsequently after carrying out any honest exploration upon derivatives, it all has already been realized that many people feel this becoming a modern theory associated using financial/property transactions. The facts of the issue remains that theory offers existed on human society for a number of many years specially together with garden transactions where the retail price has been absolutely centered on holiday changes, as a result it was basically frequently erratic. Key Rewards of Fiscal Derivatives For years many gurus have analyzed the affect on this specified concept in a myriad of economic and also house transactions. With the time frame of their particular research on derivatives, it is confirmed you of her biggest pros is reduced percentage about risk factors involved for an economic capital spent. Budgetary derivatives are usually well-known to give variable to be able to branch on approximate cash flow, thereby having the losses during bare minimum. Hazard Aspects Associated with Economic Derivatives Appearing a portion of the leveraged markets, asset expenses as clearly as economic derivatives have potential dangers as they will include a resolved cessation time frame. A large number of speculators can’t be aware the full theory of derivatives which will be why these end upward generating poor capital spent choices that often consequence in long lasting losses. Monetary derivates merge important judgements regarding trading with assets or even properties according to speculation into the future market factors in purchase to are charged profitable earnings. For case, a buyer obtains a fiscal pc software in the lower markets price with all the intent connected with retailing that within future, speculating that the value would likely increase in-time. But in the event he/she can be unsuitable regarding this opinions, the possibility of running into ruin springs up as well. Through prospective economical problems with one stop and following rewards one the other side of the coin, financial derivatives certainly continue as hard-hitting, double-edged swords for almost all kinds involving establishments with the recent current market. Them is hence important acquire applicable assistance upon knowing idea wholly before going in front using the investment program. Learn more:

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Mar 15

Matsuda S/S 2018 Trunk Show

Wednesday, March 28, through Saturday, March 31, 2018


We are falling in love with Matsuda’s latest collection!

InVision is excited to share Matsuda’s new optical collection, featuring a curated line of iconic shapes and styles. Each frame is meticulously crafted to ensure your new glasses are absolute perfection. Handmade in Japan, every Matsuda creation represents over 45 years of design history and heritage. Classic, bold frames are given a modern flair that is a perfect – yet timeless – addition to your collection.

Matsuda trunk shows:
– Wednesday, March 28, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, March 29, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, March 30, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, March 31, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)

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Mar 8

Celebrating Iconic Women

This International Women’s Day, we’re celebrating some of the women we love (and their statement eyewear!)

1. Throw Serious Shade
Becky who? Beyonce slays all day in bold eyewear like POTENTIALLY from Thierry Lasry. Stop in to any of our four Twin Cities boutique for a fun and personalized eyewear shopping experience. We promise to treat you like the VIP you are and help you find a new pair of sunnies that make you feel like the Queen Bey.

2. Shine Like a Diamond
Oprah’s eyewear choices are always on point (or should we say presidential?) Every InVision optician participates in ongoing education to ensure we’re up-to-speed on the latest designs, materials and lens technology. We know that when you have superior-fitting frames, you’ll get the best vision correction.

3. Own Your Style
Why does Iris Apfel’s love her signature oversized frames? As she told Who What Wear in 2016, “If you’re gonna wear glasses, wear glasses!”

Some shops – online retailers especially – would like you to believe that lenses are a one-size-fits-all proposition. The truth is, lenses are complicated, precision instruments that come in a dizzying range of designs, materials, base curves and coatings. Let our professional opticians help you find a fabulous pair of frames that enhances your personal style and corrects your specific vision needs.

Image sources: Beyonce, Oprah, Iris

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Feb 19

Anthony On: Götti Switzerland

Elegance and refinement. Special, but understated.

Understated yet effortlessly refined, Götti Switzerland eyewear feels both modern and timeless.

Listen to InVision owner Anthony Bosca talk about why Götti Switzerland eyewear is turning heads in the Twin Cities.

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Jan 18

Five Things to Know About Glaucoma

Early detection can delay vision loss and prevent blindness from glaucoma.

Annual eye exams test the clarity of vision, eye movement, eye pressure and look for any signs of more serious eye conditions, including glaucoma. Detecting these symptoms early can help protect your eyes from severe vision loss.

Here are five things to know about glaucoma:

  1. Glaucoma occurs when the nerve connecting the eye to the brain is damaged, usually due to high eye pressure.
  2. Glaucoma is sometime referred to as the “silent thief of sight” because symptoms are not immediately apparent and often go unnoticed.
  3. Primary Open-Angle Glaucoma, the most common type of glaucoma, is hereditary and affects about 2.2 million people in the U.S.
  4. Optometrists use a tonometer – the ‘puff’ test – to measure the pressure in your eyes.
  5. Early detection and treatment can help protect your eyes from severe vision loss.

Ready to book your 2018 eye exam? InVision’s exceptional optometrists are taking appointments at Galleria, Grand Ave. and Minnetonka.

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Face à Face Trunk Shows

Wed., Jan. 24 through Sat., Jan. 27, 2018


Direct from Paris, Face à Face frames are artful creations exploring shapes, textures and colors in unique and expressive ways.

Inspired by American conceptual artist Sol LeWitt, the newest Face à Face collection features industrial yet sophisticated designs. With an open structure and minimalistic design, the frames create an eclectic look that celebrates both the modern and the classic.

Face A Face, Style: Bocca Twin

Face A Face, Style: Lewit

Face A Face, Style: Hoola

Face à Face trunk shows:
– Wednesday, January 24, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, January 25, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, January 26, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, January 27, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)

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SALT. Trunk Shows

Wed, Dec. 13 through Sat., Dec. 16, 2017

An InVision exclusive, SALT. Optics creates premium, handcrafted eyewear for people who like simple things made well.


You can see and feel the obsession with craftsmanship in every pair of SALT frames. We love all the great designers we get to work with, but there is a special place in our hearts for these crazy, laid-back kids from Cali.

SALT. Optics Trunk Shows:
– Wednesday, December 13, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, December 14, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, December 15, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, December 16, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)

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Dec 5


Don't let the money in your Flexible Spending Account (FSA) go to waste!

Read up on some of the most common questions our customers have about year-end flex spending.


FAQ #1: Can I use my flex dollars on sunglasses, readers or non-prescription eyewear?

Answer: It completely depends on how your plan is set up with your employer. Some companies cover readers, some plans include sunglasses with UV protection and some cover eyeglasses and sunglasses with a valid prescription. It is best to check with your employer to see what your plan covers.

InVision tip: You may be able to divide up your glasses payments between two years. If your plan covers a frame without prescription lenses, you could pay for the frame in 2017 and the lenses in 2018.

FAQ #2: How do I get reimbursed for my purchases?

Answer: Most companies issue their employees a “Benny” card that is pre-loaded with the annual FSA balance and works just like a Visa debit card.

If your FSA plan doesn’t include a debit card, InVision will provide an itemized statement that you can submit for reimbursement through your employer.

FAQ #3: When do my flex dollars run out?

Answer: For most plans, flex dollars must be used before your current healthcare coverage period ends (typically on December 31.) Some FSA plans may offer a grace period of up to 75 days.

InVision Tip: Don’t wait until the last minute to find your new glasses – the year-end crunch may leave you feeling rushed and unsure about your decision!

Make an appointment for a complete eye exam or stop in to talk to one of our expert opticians today.

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The Santa Project & Lori & Julia 🎅

Meet Lori & Julia at InVision Galleria Weds., Dec. 13, 3:00-6:00 p.m.

InVision is proud to support MyTalk 107.1’s 10th annual Santa Project and help make the holidays merrier for kids at the Ronald McDonald House.


The 10th Annual myTalk107.1 Santa Project for The Ronald McDonald House Charities – Upper Midwest runs now through December 16!

Help bring holiday cheer and a sleigh full of gifts to the kids and families at the Ronald McDonald House in time for Christmas. Drop off your donation at any InVision location.

Live Broadcast!
Meet Santa’s jolliest elves, Lori & Julia, at a LIVE Santa Stop Broadcast on Wednesday, December 13, from 3:00-6:00 p.m., at InVision Galleria.

Plus, check-in from any InVision store on Facebook during the live broadcast to be entered for a chance to win a $250 InVision gift card!

Ronald McDonald House Wish List:
Lego sets (all ages/themes/sizes) • Preschool books • Nerf anything • Diverse baby dolls • Magna Tiles • Minnesota sports theme apparel (all ages/teams/boys & girls) • DVD’s (Tv shows, movies, anything current) • Star Wars themed toys • Disney themed toys • V-Tech toys • Baby bouncers, monitors, bathtubs

Find additional RMHC in-kind wish list items here.

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Dilem Trunk Shows

Weds., Nov. 29 through Sat., Dec. 2, 2017

Giving your glasses a whole new look is as easy as tying your shoe.


Just snap in a different set of temples to change the color, style and look of your glasses.

Every Dilem frame comes with two sets of interchangeable temples and during our exclusive trunk shows, including extra-cool seasonal limited edition models.

During the Dilem trunk show, receive a FREE set of temples when you purchase two. And if there’s a Dilem lover on your holiday shopping list (maybe it’s you?), pick up an exclusive Dilem fold-out temple collector’s case.

Dilem Trunk Shows:
– Wednesday, November 29, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, November 30, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Friday, December 1, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)
– Saturday, December 2, 10:00 a.m. – 5:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)


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Nov 8

What’s Your “Eye-Q”?

5 Parts of a Comprehensive Eye Exam

Professional optometrists recommend comprehensive annual eye exams because many eye conditions exist without signs or symptoms, and catching them early can help save and strengthen your eyesight.

Here is what to expect when you schedule an appointment with one of InVision’s top-notch optometrists.

    1. The exam begins with a discussion about your health history, followed by preliminary tests based on your answers. Be sure to let your optometrist (OD) know if there’s a history of eye disease in your family.
    2. Then, the doctor uses an eye chart to determine how clearly each eye is seeing and prescribe the appropriate correction will be to help you with nearsightedness, farsightedness, astigmatism and presbyopia.
    3. Next, a binocular microscope called a slit lamp will show the doctor the structure of your eye to screen for eye diseases and check the overall health of your eye.
    4. Then, the doctor will screen for glaucoma with a tonometry or “puff” test, which measures the pressure in your eye.
    5. Lastly, the doctor will dilate your pupils to get a better view of the internal eye structures and make sure everything looks healthy. TIP: After dilation your eyes will be extremely sensitive to light, so be sure to bring a pair of large sunnies!

After your eye exam, your InVision optometrist will go over their findings with you to clarify the results and answer any questions you have. If additional testing is required, we will always recommend an excellent ophthalmologist to help you further.

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Nov 1

Robert Marc and Lunor Trunk Shows

Friday, November 10 and Saturday, November 11, 2017

America’s greatest optical designer, Robert Marc’s styles are almost magical in their ability to fit and flatter the face.

Robert’s F/W 2017 collection is inspired by the Aspen lifestyle; the way skiers layer their clothes, mix colors and textures, and create something different and new.

Women’s frames capture Aspen’s intense physical attraction and emotional pull, with spectacular combinations of natural horn-like acetates and deep fall colors, including Black Diamond, Rocky Mountain Tortoise, Alpine Blue and Purple Haze.

Men’s styles are handsome, contemporary polished looks with ‘peak’ style in colors including Black Ice, Blue Tundra, Aspen Grey, Vintage Horn.

On Saturday, November 11, InVision Galleria’s Robert Marc trunk show is part of the center’s Holiday Open House and the grand opening for the new Galleria East wing addition.

Robert Marc and Lunon Trunk Shows:
Friday, November 10, 11:00 a.m. – 6:00 p.m.
InVision Distinctive Eyewear (Minneapolis-North Loop) and InVision Distinctive Eyewear (Minnetonka, MN)

Saturday, November 11, 11:00 a.m. – 6:00 p.m.
InVision Distinctive Eyewear (Edina, MN) and InVision Distinctive Eyewear (Saint Paul, MN)

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Oct 18

Men’s Eyewear Trends

3 Tips to Polish Your Style

Besides being the perfect way to complement suits, ties and casual sportswear, eyeglasses are quickly replacing contact lenses as a stylish addition to both formal and everyday wardrobes.

1. Think Beyond Black
Don’t limit yourself to the idea that black, gray and tortoiseshell are the only suitable eyewear options. More and more men are adding color to their ensembles with sleek and dapper options like clear acetate, dark green, and navy. Classic gentleman should try Robert Marc in seasonal Blue Tundra, Aspen Gray and Vintage Pink Crystal, while trendy guys should opt for designers like FEB31st (pictured) and Face à Face for a more modern aesthetic.

2. Thin Metal Frames
Titanium, stainless steel, sterling silver and platinum frames are an important trend right now. Metal frames are versatile and make it easy to get a look that’s cool and also professional looking. Leisure Society, Gotti (pictured) and SALT offer metal frames ranging from vintage 70s-vibes to updated, modern styles that fit seamlessly into your style. Go for the gold to make a strong statement with frames and accents in rose, yellow and traditional gold.

3. Get the Right Fit
The right fit is essential for eyewear that feels as good as it looks. Precise eye, bridge and temple measurements are key to wearing glasses that won’t feel too loose or snug on your head. Plus, unlike online eyewear retailers, you can get proper measurements, eyewear adjustments and personalized styling tips on the spot when you pick up your InVision frames.

Ready to expand your collection? Head to your neighborhood InVision to try on the latest styles in Men’s eyewear.

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Harry Lary’s/Thierry Lasry Trunk Show

Weds., Oct. 25 through Sat., Oct. 28, 2017

Third-generation Paris optician Thierry Lasry’s eponymous and Harry Lary’s eyewear brands are among InVision’s strongest and most colorful collections. The heavy shapes and manic colors offer stylish eyewear for those who want to be bold.

Anyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face and provide an exceptional fit for any guest.

Thierry Lasry / Harry Lary’s Trunk Shows:
– Wednesday, October 25, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, October 26, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, October 27, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, October 28, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)

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Oct 4

Stand Out in a Sea of Look-Alike Eyewear

A fashion writer for the Wall Street Journal bemoaned that he “just couldn’t accept how ubiquitous my frames had become.”

If your glasses have you feeling uninspired or lost in “a sea of look-alike men,” check out three tortoise shell frames recommendations from InVision owner Anthony Bosca. Or, stop into one of our four locations and let our expert opticians help you find the perfect pair of glasses to help you stand out in a crowd.


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Matsuda Trunk Shows

Weds., Oct. 4 through Sat., Oct. 7, 2017

Proudly reintroducing the Twin Cities to Matsuda.

Retaining an air of the ‘80s, Matsuda eyewear maintains an aesthetic form with functional elements. Its hinges, the tension spring in a clip-on sun lens and even the heads of the screws, all play a vital role in the beauty of the design.

Plus, sample sake from various Japanese regions from 3-5 p.m. on Friday and Saturday, during the Matsuda trunk shows at Grand Ave. and Galleria.

Matsuda Trunk Shows:
– Wednesday, October 4, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, October 5, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, October 6, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, October 7, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)

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Sep 22

Prep Your Fall Wardrobe with New Glasses

Is your fall wardrobe ready?

As leaves begin to crunch, a chic fall wardrobe is always top of mind. InVision Distinctive Eyewear gives Twin Cities shoppers 3 ways a new pair of frames can update style for cooler weather.


1. Adds a Pop of Color

Hues always tend to darken up for fall with brown, gray and black as the season’s staple colors. Frames in a bright statement hue, like violet, can liven up a drab outfit and pop against a neutral wardrobe. 

2. Creates a Personalized Statement

Eyewear can be personalized to reflect your unique style. Have some fun with Dilem eyewear (pictured, top), featuring interchangeable temples. Or try glasses in a unique material like wood (FEB31st, pictured below), leather or cork


3. Protects Eyes in Changing Weather

Fall and winter may see less sun, but harmful UV exposure can be just as damaging. Protect your eyes and upgrade your summer shades for fall with tinted lenses in oversized frames. Make your sunnies even more fashionable with warm touches of gold metallic.

Tinted sunglasses from Robert Marc.


Visit one of our four Twin Cities locations to try on a pair today.

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Aug 31

Götti Trunk Shows

Weds., Sept. 6 through Sat., Sept. 9, 2017

Twin Cities, meet Götti Switzerland.

Götti glasses embody authenticity in everyday life. Beautiful in its simplicity, each Götti frame effortlessly complements the wearer, allowing them to express their individual character

Elegance and refinement. Special, but understated. Götti reduces classic designs to the purest of lines and crafts the frames form the best materials for a style that feels both modern and timeless. The quality and attention to detail is evident at first glance, and every time you put them on. Handmade in Switzerland, they share the beauty and mechanical perfection of great Swiss watches.

Are you ready to experience glasses of the future?

Götti Trunk Shows:
– Wednesday, September 6, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minneapolis-North Loop)
– Thursday, September 7, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Minnetonka, MN)
– Friday, September 8, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Saint Paul, MN)
– Saturday, September 9, 11:00 a.m. – 6:00 p.m. – InVision Distinctive Eyewear (Edina, MN)


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25% Off Lenses with Frame Purchase

Save through July 31, 2017, at all four InVision locations!

In the market for new frames? Of course, you are.

Now through July 31, 2017, take 25% off lenses with any frame purchase at any of our four Twin Cities locations:

Void with other offers. One coupon per visit. Some restrictions may apply.


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Apr 10

Robert Marc Trunk Show

Friday and Saturday, April 21-22, 2017

Pack your bags for a Mediterranean adventure!

Transport yourself to the breathtaking beaches of Saint-Tropez with the S/S ’17 Robert Marc collection that takes serene style to new heights.

Inspired by the French Riviera’s elegance, sizzling nightlife and intuitive sense of luxury, the Women’s collection mimics genuine French charm and grandeur with sensual shapes and refined color combinations.

Featuring a new acetate “St. Tropez” temple design, the Men’s Collection exudes distinction and quality craftsmanship with a handsome, vintage appeal.

Look impeccably chic in dashing seaside-inspired colors like St. Tropez Tortoise, Vintage Pink Crystal, Coastal Blue, Olive Tree, Tortoise Vert and Bougainvillea.

A perfect marriage of form, function and classic beauty, this collection welcomes the season with a relaxing air of French luxury and glamorous international style.

Ready to see for yourself?


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Feb 17

Too much screen time?

5 Tips to Avoid Digital Eye Strain

With the average person spending an overwhelming ten hours a day staring at a screen, almost 90% of Americans are at risk of developing “Digital Eye Strain” from increased time on computers, cell phones and other devices.


As Business Insider explains, Digital Eye Strain can cause real aches and pains – everything from blurred vision and dry eye to eye fatigue and headaches.

Dr. Toni Albrecht, OD, from InVision Distinctive Eyewear suggests 5 easy tips for avoiding digital eye strain:

1. Take a Break
“It’s important to give your eyes regular breaks away from the computer throughout the day. The 20/20/20 rule is an easy way to remember this: Take a break every 20 minutes and look at something 20 feet away for about 20 seconds. When you’re focused back on your screen, make a conscious effort to blink to help prevent dry eye.”

2. Adjust Display Settings
“Staring at a small font is an easy way to induce eye fatigue and a headache. Boost text size to something that’s comfortable to see without squinting. Remember, screen brightness, contrast and color temperature should all be roughly in sync.”

3. Adjust Workspace
“Position your chair so that your screen is at or below eye level. Screens that are too high can create neck pain for the user since they must tip their head back to see. InVision also offers specialized office lenses – a great option for frequent computer users.”

4. Avoid Blue Light
“It’s common for people to use cell phones or tablets at night while in bed. However, one of the most damaging consequences from this is the prolonged exposure to high energy visible (HEV) light or blue light. An overexposure to this light can lead to retinal damage and macular degeneration (plus, it can throw off your sleep cycle). Avoid viewing digital devices for at least 90 minutes before bed and ask your InVision eye doctor about a lens option to block out harmful blue light.”

5. Consult the Professionals
“An annual eye exam at InVision is a great way to maintain eye health and catch any underlying problems early. Update your doctor if you’re experiencing frequent eye strain and make sure your eyeglass or contact lens prescription is up to date.”

Dr. Toni Albrecht, OD, sees patients at InVision Galleria and InVision Minnetonka. To make an appointment for a comprehensive eye exam, call the store nearest you or schedule online.

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Jan 24

Leisure Society Trunk Show

Saturday, February 4, 2017

Dive into something exquisite this spring.

Experience the Spring/Summer ’17 campaign from Leisure Society, the California-based luxury eyewear line known for unparalleled handcrafted quality and design.

Inspired by the beautiful Japanese women “Ama” pearl divers of the 1930’s, “Tides of Akoya” marks this collection with innovative designs of the future and classic shapes of the past.

Experience the heirloom style of designer Shane Baum in a lavish display of fine materials like block titanium, buffalo horn, diamond and 24K gold plating.

Immerse yourself in style, elegance and true craftsmanship during our Leisure Society Trunk Show.


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Trunk Show Contests

Love InVision eyewear?

Win prizes when you visit the next Trunk Show at your local InVision.

It’s as easy as 1, 2, 3.

  1. Visit the next designer Trunk Show at your neighborhood InVision.
  2. Let us know you’re visiting – check-in on the local Facebook page with a shout-out and the hashtag #InVisionTrunkShow
  3. We’ll select a random winner to take home an InVision Gift Card when the Trunk Show ends.

Next Trunk Show:

Face à Face

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Jan 9

Face à Face Trunk Show

Bold, colorful, free - find your style inspiration with Face à Face.

C’est fabuleux!

Say goodbye to ordinary eyewear and experience the unique shape, material and vibrant color range from the new 2017 collection, including Bocca – the eyewear with legs and shoes!

Far from standardized trends, each Face à Face collection asserts itself as a creative object of design. Marvel in the stunning texture and exquisite detail of this new collection, featuring gold temples, delicate combinations of metal and acetate, and subtle transparencies.

Express yourself and reveal your unique, independent personality with new glasses during our Face à Face trunk shows.


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Dec 13

eyebobs eyewear Trunk Show

Saturday, December 17, 2016

These aren’t your mother’s readers!

Minneapolis-based eyebobs eyewear are the original high-style, optical quality reader. Eyebobs come in 1/4 power increments, so it is easy to find a pair that matches your need of correction.

Find your new pair of reading glasses during our exclusive, one-day trunk show. (They also make a perfect gift!)

Saturday, December 17, 11:00 a.m. to 3:00 p.m.
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Nov 29

Matsuda Trunk Shows

Friday and Saturday, December 2-3, 2016

Quality through craft. Innovative by design.

Immerse yourself in the unmistakable world of Matsuda Eyewear during an exclusive two-day Trunk Show at your neighborhood InVision.


One of Japan’s most celebrated brands makes it mark in the metro with thoughtful execution and traditional craftsmanship. With fine materials like titanium, sterling silver and solid gold plating, Matsuda embodies luxurious eyewear in a modern update to 1980’s design. As pleasing to the hand as it is to the eye, these beautiful and durable frames anchors itself as modern, wearable art.

Plan a visit to InVision for a personal look at the Twin Cities widest selection of Matsuda frames.


Matsuda Eyewear is now available at all four InVision locations.


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Oct 25

Robert Marc Trunk Shows

Friday and Saturday, November 4-5, 2016

We’re in a New York state of mind.

Head to your neighborhood InVision between November 4-5 to see the latest fall collection from Robert Marc.
Robert Marc

Just in time for the brand’s 35th anniversary, the fall/winter 2016 collection embodies the colors, bold lines and vintage feel of New York City. The women’s collection features a “spectator hinge” with new colors like NYC Black, Lexington Green and Empire Blue. Men’s styles feature 1981-inspired color combinations such as 1981 Tortoise Blue and Vintage Crystal. Find your vintage style during our fall trunk shows!

Known as America’s greatest optical designer, Robert Marc hones subtle luxury and elegant craftsmanship in his own line of frames. With an unmistakably flattering fit, signature hinge detailing and brilliant use of color, this favorite InVision collection embodies timeless quality and sophisticated style.


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Oct 6

WOOW Trunk Shows

Thursday through Sunday, October 20-23, 2016

Cause a seen this season.

Head to your neighborhood InVision between October 20-23 for exclusive fall styles from WOOW.


WOOW makes you feel good – and it’s easy to see why. From beautiful translucent hues to cleverly crafted temples, WOOW is a breath of fresh autumn air. Explore the youthful colors, oversized shapes and streamlined silhouettes that make this collection fun to wear and easy to afford.

Try on as many pairs as you like during our Fall Trunk Shows!



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Sep 15

Dilem and Oxibis Trunk Shows

Thursday through Sunday, September 22-25, 2016

Come to InVision between September 22-25 and take advantage of this exclusive trunk show special: buy 2 sets of temples and get 1 set free! (Valid on in-stock styles only.)

Dilem’s interchangeable temples makes giving your glasses a whole new look as easy as tying your shoe. Every Dilem frame comes with two sets of temples and you can add more any time, including extra-cool seasonal limited edition models. Plus, from Sept. 22-25, customers can buy 2 sets of temples and get 1 set free.

Oxibis offers ultra-lightweight, modern shapes with lots of bright color options. In the Twin Cities, customers like Oxibis because the frames break out of the neutral color palette without going overboard.

Stop in during our trunk shows and see why!


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Aug 30

SALT. Optics Trunk Shows

Thursday through Sunday, September 8-11, 2016

SALT creates premium, handcrafted eyewear for people who like simple things made well.

You can see and feel the obsession with craftsmanship in every pair. We love all of the designers we get to work with, but there is a special place in our hearts for these crazy, laid-back kids from Cali.

Stop in during our trunk shows and see why!


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May 16

Spring Sale 2016!

Saturday, May 21, through July 4th

Celebrate the season in style and enjoy sizzling savings on select eyeglass frames from world-renowned optical designers.

VIP Pre-Sale starts Wednesday, May 18, 2016
Sale opens to public Saturday, May 21, 2016

Through the 4th of July, save on select frames from top optical designers, including Markus T, Zero GDRIFT Eyewear and Binoche, when you purchase a complete lens package.

  • Take 50% off your first frame, 60% off your second frame and 75% off your third frame.
  • Fourth and fifth frames are free.
  • Take 25% off plano sunglasses and frame-only promotions.


Terms of Sale:

  • No holds.
  • No frame warranties. Lens sales are fully warranted.
  • No special orders, in-stock frames only.
  • No transfers from other stores.
  • No other discounts apply.
  • All sales are final. No restyles/returns/exchanges.
  • First (lowest) discount applies to the highest price frame. Second-highest receives the second biggest discount, etc.
  • Sales prior to the sale period are not subject to sale discounts.
  • Payment in full is due at the time of sale.
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Apr 26

Robert Marc Trunk Shows

Thursday, April 28, through Sunday, May 1, 2016

One of America’s greatest optical designers, Robert Marc honed his craft for years before taking on – and dominating – the competitive New York market with his own line of frames.

Robert Marc’s 2016 Spring/Summer Collection, Second Nature, embodies the essence of nature’s tranquility. The frames, inspired by pristine natural beauty, feature the environment’s own paradoxes of glistening glows and matte moods, for a sophisticated style embodying the beauty and complexity of the natural world.

Come to InVision during our Robert Marc trunk show and SEE for yourself!

— Thursday, April 28, 12:00 to 8:00 p.m. – InVision NoLo

— Friday, April 29, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka

— Saturday, April 30, 11:00 a.m. to 6:00 p.m. – InVision Galleria

— Sunday, May 1, 12:00 to 5:00 p.m. – InVision Grand Ave.

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Apr 4

Anthony’s Tips: Sunglasses

Functional, Fashionable and Fabulous

Spring is here…time to sport a new pair of sunnies!

Sunglasses are an important accessory all year round. They help protect your eyes – and the delicate skin around them – from harmful and damaging UV rays (even during colder months).

At InVision, we can tint lenses in pretty much any color you can imagine, including multicolor fades that transition from one color to another. One of Anthony’s personal favorites is a green-grey tint called G15 that renders color very naturally.

When you’re ready to update your sunnies, come to InVision and check out the latest collections from Harry Lary’s, Robert Marc or Face a Face.

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Jan 26

Helen Keller Sight Award

Recognizing leaders in restoring and preserving sight.


We would like to thank the Minnesota Lions Club for presenting InVision with the Helen Keller Sight Award, which recognizes businesses, organizations and individuals who help restore and preserve sight.

In 2015, InVision and our clients donated more than 250 pairs of eyeglasses to the Minnesota Lions, who distribute them to the poor in developing countries.

Do you have a pair of eyeglasses that you don’t wear anymore? Clean glasses that are in good shape, with no breaks or major corrosion and still flexible enough to be adjusted without breaking can be dropped off at any of our four stores: Galleria, Grand Ave., Minnetonka or North Loop.


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Jan 15

Face à Face Trunk Shows

Thursday through Sunday, January 21-24, 2016

Face à Face frames strike a rare and delicate balance, pushing the boundaries of fashion, yet never overshadowing the face on which they sit. Brilliant combinations of flat and wire titanium, innovative temple details and lively color mean that you will be noticed. Exceptional sensitivity to the character of your face means the frames enhance your appearance instead of defining it.

Come to InVision during our Face à Face trunk show and SEE for yourself!

— Thursday, January 21, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka

— Friday, January 22, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.

— Saturday, January 23, 11:00 a.m. to 6:00 p.m. – InVision Galleria

— Sunday, January 24, 12:00 to 4:00 p.m. – InVision NoLo

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Jan 4

WOOW Trunk Show

Thursday through Sunday, January 7-10, 2016

From the use of translucent color to the witty affirmations on the temples, WOOW eyewear appeals to our humor and sense of fun. Anti-crisis eyewear! The little message at the temple tips makes us smile first thing in the morning. Wake Up! Feel Good! Better than a coach.

Of course, the styling makes us happy too. WOOW features lots of youthful, oversize shapes and modern interpretations of simple classics. Streamlined silhouettes keep things easy to wear and easy to afford. Handmade in Italy, exclusively at InVision.

Come to InVision during our WOOW trunk shows and SEE for yourself!


– Thursday, January 7, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka

– Friday, January 8, 11:00 a.m. to 6:00 p.m. – InVision Galleria

— Saturday, January 9, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.

– Sunday, January 10, 12:00 to 4:00 p.m. – InVision NoLo

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Dec 7

Gold & Wood Trunk Show

Thursday through Sunday, December 17-20, 2015

Elegance, Exclusivity, Timelessness and Excellence are the intrinsic values of Gold & Wood eyepieces. Intelligently handcrafted by expert artisans in Luxembourg, each frame consists of unique materials of wood, horn, titanium and other precious metals that guarantee you the assurance of wearing a frame like none other.

Stop by and allow an expert InVision stylist to select your own special pair!

– Thursday, December 17, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Friday, December 18, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Saturday, December 19, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Galleria
– Sunday, December 20, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop

GW 2

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Dec 1

Three Tips for the Perfect Fit


When it comes to eyewear, finding a frame that fits your face is essential! InVision Distinctive Eyewear owner, Anthony Bosca, says even the smallest adjustments can make a big difference in the comfort of your glasses and the effectiveness of your lens correction.

Before you take your new frames home, keep in mind Anthony’s three tips for a perfect fit:

1. Don’t be afraid to ask.
Can’t decide on a frame shape, size or color? “We love helping our clients make the perfect styling choices, and we’re really good at it!” says Anthony.

2. Try before you buy.
You wouldn’t buy a pair of shoes without trying them on, and they only go on your feet! Give your eyeglasses a test-wear based on your lifestyle. Do they stay in place when you look down at your phone? How do they look with your haircut? Look around the edges of the frame to see how it agrees with the contours of your face.

3. See an expert.
Eyeglasses are not one-size-fits-all! Your optician will adjust your new glasses to ensure they fit properly and don’t cause pressure on your ears or the bridge of your nose. Your vision should be comfortable and effortless.


Whether you want to blend in or make a bold statement, fit is what makes a frame look good on your face. If you want to try something different but can’t find anything that looks right, come to one of InVision’s four Twin Cities locations and explore your options with one of our professional opticians.

We invite you to stop by InVision every two to three months for a quick frame adjustment – on the house!

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Nov 3

Robert Marc Trunk Show

Thursday through Sunday, November 12-15, 2015

Master optical designer Robert Marc has done it again!

Inspired by 20th century American painters, Robert Marc’s Fall/Winter 2015 collection, Five Colors, features gorgeous, minimalist frame designs and beautiful blocks of complimentary colors.

Come to InVision during our Robert Marc trunk shows and SEE for yourself!

– Thursday, November 12, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Friday, November 13, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Saturday, November 14, 11:00 a.m. to 6:00 p.m. –  InVision Distinctive Eyewear – Galleria
– Sunday, November 15, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop


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Oct 15

Dilem and Oxibis Trunk Show

Thursday through Sunday, October 22-25, 2015

Giving your glasses a whole new look can be as easy as tying your shoe!

Every DILEM frame comes with two sets of temples and you can add more any time, including extra-cool seasonal limited edition models.

Take advantage of this exclusive trunk show special: Buy 2 sets of temples and get 1 set free!

– Thursday, October 22, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Grand Ave.
– Friday, October 23, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Galleria
– Saturday, October 24, 11:00 a.m. to 6:00 p.m. – InVision Distinctive Eyewear – Minnetonka
– Sunday, October 25, 12:00 to 4:00 p.m. – InVision Distinctive Eyewear – North Loop

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North Loop Grand Opening Celebration!

Thursday, October 29, 2015 | 5:00 to 8:00 p.m.

Please join us as we celebrate the grand opening of our North Loop store!

Thursday, October 29, 2015
5:00 to 8:00 p.m.

InVision Distinctive Eyewear – North Loop
219 N. 2nd St., Minneapolis 55401

Strike a pose in the photo booth and enjoy music and live entertainment at D.NOLO, snacks from Cavé Vin and World Street Kitchen.

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Sep 28

SALT Optics Trunk Show

Thursday through Sunday, October 1-4, 2015

California lifestyle + Japanese craftsmanship = Premium eyewear

In their own words: “SALT. Optics creates premium, handcrafted eyewear for people who like simple things made well.” True. At InVision we’d also say, SALT is where we turn for contemporary takes on traditional American styling. 

You can see and feel the obsession with craftsmanship in every pair. We love all the great designers we get to work with, but there is a special place in our hearts for these crazy, laid-back kids from Cali.

Come to InVision during our SALT trunk shows and see for yourself!

– Thursday, October 1, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, October 2, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, October 3, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, October 4, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop

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Sep 4

Sunny Style

5 Tips for Stylish Sun Protection

“For the health of your eyes, we recommend wearing sunglasses when you’re outside, whether it’s summer or winter, sunny or overcast,” says InVision Distinctive Eyewear Owner Anthony Bosca.InVision - ThierryLasry-4

You use sunscreen to protect your skin from the sun, but did you know that exposure to sunlight can cause certain types of eye cancer and other optical diseases? Squinting in the bright light doesn’t help, and in fact can result in fine lines and wrinkles.

Protect your eyes with Anthony’s five tips:

1. UV Protection. To provide adequate protection for your eyes, sunglasses should block 99% to 100% of UV-A and UV-B rays.

2. Polarization. If you’ve ever squinted at the sun bouncing around the lake or had to look away from the bright reflections in traffic, you know how difficult – and painful – glare can be! Polarized lenses reduce glare by blocking horizontal light waves.

3. Lens Tint. All lens tints are not created equally! Gray and brown are good general purpose tints, but if you’re a skier or snowboarder, you might opt for a rose tint that heightens contrast and depth perception.

Custom eyes clips4. Size. It’s not just a fashion trend! “Oversized sunglasses are a timeless style, but large lenses do much more than accessorize,” explains Anthony. “Bigger lenses protect your eyes and the delicate skin around them from damaging sunlight.”

5. Style. “Not only do we carry a fabulous selection of designer sunglasses, we also offer custom clips that will turn any pair of eyeglasses we offer into suns,” says Anthony. (Pictured, right)


Protected eyes are healthy eyes, so stop by one of InVision’s four Twin Cities locations to find your next pair of shades.


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Sep 3

Harry Lary/Thierry Lasry Trunk Show

Thursday through Sunday, September 10-13, 2015

French couture in the heart of the Midwest.

HL_HarryLarys_JailBait_AAnyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face. Perfect proportions in every frame mean that you can carry off a stronger look than you might have thought.
Come to InVision during our Harry Lary/Theirry Lasry trunk shows and see for yourself!

– Thursday, September 10, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, September 11, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, September 12, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, September 13, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop

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Aug 26

FEB31st Trunk Show

Thursday through Sunday, August 17-30, 2015

Join us for our inaugural FEB31st Trunk Show!

Handmade in Italy and featured in fashion magazines from InStyle to Cosmopolitan, FEB31st eye- and sunglasses are made entirely from natural wood and range in style from colorful, chunky and oversized to fine, classic and understated. 16-ply construction means these frames are strong and stable, yet they weigh just 21 grams (about the same as a thumb drive!).

The beautiful wooden frames are stunning on their own, but it’s FEB31st innovative use of color that sets them apart. Each layer of a frame is stained in one (or more!) of 33 vibrant shades, including pink, blue, and purple for women and grays, forest green, navy and black for men.
Annie J Sun Front
Come to InVision Distinctive Eyewear and see for yourself!

– Thursday, August 27, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
– Friday, August 28, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
– Saturday, August 29, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria
– Sunday, August 30, 12:00 to 4:00 p.m. – InVision Eyewear – North Loop

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Say “Boungiourno” to FEB31st

Say ‘Boungiornio’ to FEB31stWe are thrilled to welcome FEB31st, a stunning collection of wooden eyewear that’s handmade in Italy, to the Twin Cities!

Posted by InVision Distinctive Eyewear on Tuesday, July 21, 2015

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Apr 9

King of Vintage, Cameron Silver

Please join us in welcoming Cameron Silver to D.NOLO!

Thursday, April 16, from 5:00-8:00 p.m.
219 N. Second St. | Minneapolis 55401

The “King of Vintage” and star of Bravo’s Dukes of Melrose, Cameron Silver is coming to D.NOLO!

Cameron will be signing his book, Decades: A Century of Fashion, and hosting a very special vintage couture trunk show.

In honor of the event, InVision North Loop will be featuring a special collection of vintage eyewear.

Enjoy wine and apps from Cave Vin, and a Gretchen Venture jewelry trunk show.

Throughout the event, 10% of proceeds form D.NOLO retailers will go to the Hope Chest Partnership.

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Feb 19

Eyebobs Spring Trunk Show

Saturday, February 21, 2015, InVision Galleria

Your arms aren’t getting any longer – it might be time for readers!

These aren’t your mom’s drugstore readers! Eyebobs, the original high-style, optical-quality readers, are designed right here in Minneapolis!

On Saturday, February 21, from 11:00 to 4:00, InVision Galleria hosts a special one-day trunk show featuring the new Eyebobs spring collection. Stop in and find a fabulous pair of reading glasses that you’ll love wearing!

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Jan 12

Face à Face Trunk Show

Thursday through Saturday, January 15-17, 2015

Up your style quotient in 2015 – join us for an exclusive Face à Face trunk show!

Far from standardized fashion diktats and conformist trends, each Face à Face frame asserts a beautifully unique artistic temperament.

Paris-based designer Pascal Jaulent draws inspiration from modern art, resembling small subtle pieces of architecture and contemporary design.

Face à Face eyewear reveals your individual personality and underlines the boldness, the modernity and the seduction of an independent, creative object of design.

Thursday, January 15, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
Friday, January 16, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
Saturday, January 17, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria

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Dec 2

Gold & Wood Trunk Show

Thursday through Saturday, December 11-13, 2014

Please join us for an exclusive Gold & Wood trunk show!

Gold and Wood has spent years refining the fit of their stunningly elegant wood frames, and every pair is made from beginning to end by a single artisan.

Stop by and find a new pair of handmade eyeglasses before your Flex Spending expires at the end of the year, or find a new pair of shades for your upcoming holiday travels.

Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!)

Thursday, December 11, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Minnetonka
Friday, December 12, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – St. Paul
Saturday, December 13, 11:00 a.m. to 6:00 p.m. – InVision Eyewear – Galleria

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Nov 17

InVision’s Going to the Dogs!

All photos by Devon Thomas-Treadwell, shot on-site at the Minnehaha Off-Leash Dog Park in Minneapolis.

  • Charlie, Dante and Deborah

    InVision’s Director of Operations, Deborah is based at our Galleria store.


    Big and fluffy on the outside, Dante’s a total lapdog on the inside!

  • Marisha and Pierre

    Optician Marisha works at our Grand Ave. location.


    The unofficial mascot, Pierre is in the store most Tuesdays and keeps everyone on a short leash!

  • Clint and Mojo

    Clint manages our Galleria store.


    If our photo shoot was any indicator, Mojo makes sure Clint works like a dog at home, too!

  • Hobbes, Tracy and Daisy (not pictured – Anthony)

    Based at our Galleria store, Tracy makes sure we all get paid!


    And no, we don’t know what you’re talking about – Anthony would never bring his four-legged “children” to Galleria!

  • Angelique and Roxie

    Angelique is an optician at our Galleria store.


    Photogenic Roxie was more interested in the photographer (and her squeaky toy) than the other dogs!

  • Elizabeth and Roscoe

    Elizabeth handles InVision’s marketing.


    Easily distracted, this is the only photo of Roscoe not pulling, barking or – SQUIRREL!

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Nov 13

Robert Marc and Lunor Trunk Shows

Thursday through Saturday, November 13-15, 2014

Please join us for three days of trunk shows featuring the latest from Robert Marc and Lunor!

Stop by and find a new pair of handmade eyeglasses before your Flex Spending expires at the end of the year, or find a new pair of shades for your upcoming holiday travels.

Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!)

Thursday, November 13, 2:00 p.m. to 6:00 p.m. – InVision Minnetonka
Friday, November 14, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.
Saturday, November 15, 11:00 a.m. to 6:00 p.m. – InVision Galleria

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Nov 3

Sunny Selfie Reveal!

Congratulations to the winners of our Sunny Selfie contest!

  • Mary – Radiant in Robert Marc sunglasses!

  • Melissa – Ravishing in Robert Marc frames!

  • Karla – Resplendent in Robert Marc sunglasses!

  • Gale – Superb in SALT. optics!

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Popping In!

InVision is Popping into D.NoLo for the Holidays!

We’re opening a temporary pop-up shop at D.NoLo in Minneapolis’ North Loop!

D.NoloWhile our new North Loop store is coming together for an early 2015 opening, we’re opening a temporary pop-up shop at D.NoLo in Minneapolis’ North Loop beginning on Thursday, November 6!

Located at 219 N. Second St. in Minneapolis next to the Monte Carlo restaurant, the pop-up will be staffed by certified InVision opticians and offer a select edit of some of your favorite eyewear designers, including Thierry Lasry, SALT, Robert Marc, Face à Face and Minneapolis’ own EyeBobs.

“Every frame was ordered specially for the pop-up, so it’s all the best pieces from Fall collections,” said InVision Owner Anthony Bosca.

At the temporary shop, you can order a new pair of prescription eye glasses or sunglasses (don’t forget – most health plans’ Flex Spending expires at the end of the year!)

Designer sunglasses make a fabulous holiday gift (and fit nicely in a stocking!) and with the combination of D.NOLO and InVision, there’s no better place in town to find the perfect accessories and statement pieces for winter.

Beginning Thursday, November 6, 2014, hours will be:
– Thursdays through Saturdays, 11:00 a.m. to 6:00 p.m.
– Sundays, 12:00 p.m. to 4:00 p.m.

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Oct 7

Thierry Lasry at InVision

Handmade in France, Available Exclusively at InVision

Cause a seen! French designer Thierry Lasry launched his eponymous sunglass line in 2006. Eclipsing their basic primary function, THIERRY LASRY shades have been swiftly adopted by A-listers and fashionistas as the latest must-have fashion accessory.

If you want to go big, these are the frames for you. Anyone can design over-the-top crazy styles, but only a master optician like Thierry Lasry can create bold looks that still flatter the human face. Perfect proportions in every frame mean that you can carry off a stronger look than you might have thought!

Handmade in France, the Thierry Lasry sunglasses collection is available in the Twin Cities exclusively at InVision on Grand Avenue.

  • Thierry Lasry, frame style SLUTTY

  • Thierry Lasry, frame style LIPPY

  • Thierry Lasry, frame style JOYRIDEY

  • Thierry Lasry, frame style ANGELEY

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Sep 19

SALT Trunk Shows

Thursday through Saturday, September 25-27, 2014

Join us for an exclusive three-day SALT. Optics trunk show!

Thursday, September 25, 11:00 a.m. to 6:00 p.m. – InVision Minnetonka
Friday, September 26, 11:00 a.m. to 6:00 p.m. – InVision Grand Ave.
Saturday, September 27, 11:00 a.m. to 6:00 p.m. – InVision Galleria

  • Frame: Milla in Bisque Havana

  • Frame: Simone in Matte Violet Red

  • Frame: Sabrina in Magenta

  • Frame: Tommy in Lead Gradient

  • Frame: Hirschfelder in Rose Gold

  • Frame: Ron in Black Sand

  • Frame: Wooderson in Matte Spicey Brown Gradient

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Sep 11

Dilem Trunk Shows

Thursday through Saturday, September 11 - 13, 2014

Join us for a special Dilem Eyewear trunk show and update your personal style for fall!

Come in during the Dilem trunk show, purchase two pairs of Dilem temples and receive a third pair FREE!

Thursday, September 11 – 11:00 a.m. to 6:00 p.m.
InVision Grand Ave.
867 Grand Ave.
St. Paul, MN 55105
(651) 291-0318

Friday, September 12 – 11:00 a.m. to 6:00 p.m.
InVision Galleria
3340 Galleria
Edina, MN 55435
(952) 920-5458

Saturday, September 13 – 10:00 a.m. to 5:00 p.m.
InVision Minnetonka
11300 Wayzata Boulevard
Minnetonka, MN 55305
(952) 591-9567

  • Live in the fast lane

  • Throw yourself flowers

  • Get green fingers

  • Sea, … & sun

  • Access the VIP room

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Aug 26

Sunny Selfie Winners

Thanks to everyone who participated in our Sunny Selfie contest!

  • Week one winner: Mary from Minneapolis

  • Week two winner: Karla from Minneapolis

  • Week three winner: Troy from St. Paul

  • Week four winner: Melissa from Roseville

  • Week five winner: Gale from Hugo

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Throwing Shade

At InVision's three Twin Cities stores, the most popular sunglasses are ...

With stores in Edina, Minnetonka and on Grand Avenue in St. Paul, InVision knows the styles Twin Citians are wearing to protect their eyes this summer!


Women’s sunglasses are popping! They’re bigger, funkier and more colorful than ever.

These Robert Marc frames (RM 757) have an updated aviator shape and bright temples that add a gorgeous splash of color to even the cloudiest day.

Robert Marc Eyewear

Looking for a pair of sunglasses to channel your inner diva? These Robert Marc glasses (RM 760) feature a bow-tie lens shape and colorful tortoise shell temples.

Robert Marc Eyewear

Guys are wearing shades with clean, vintage-inspired shapes. While neutral colors like tortoise and titanium remain popular, men are (finally!) starting to embrace more colorful styles.


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InVision Coming to the North Loop!

InVision's Fourth Twin Cities Location to Open Winter 2014

Home to a growing number of local and independent stores and restaurants, Minneapolis’s North Loop is a natural fit for InVision Distinctive Eyewear’s fourth Twin Cities boutique.

Home to a growing number of local and independent stores and restaurants, Minneapolis’s North Loop is a natural fit for InVision Distinctive Eyewear’s fourth Twin Cities boutique. Known for providing exceptional service and offering a one-of-a-kind selection of eyewear, InVision’s newest location is scheduled to open Winter 2014 within the D.NOLO cooperative, located in the historic 1912 Northwestern Glass Company building.

NoLoLocally owned and operated, InVision carries an exclusive selection of handmade eyewear and glasses for the Twin Cities. Made from exotic materials including leather, horn, wood and titanium, the well-edited collections include designers like Robert Marc, Thierry Lasry, Face á Face and SALT. The frames are consistently seen on many famous faces including Eva Mendez, Anne Hathaway, Angelina Jolie and Harry Potter (well, Daniel Radcliffe). Twin Cities fans include musician Jeremy Messersmith and MyTalk 107.1’s Jason Matheson, Lori Barghini and Julia Cobbs.

“The vitality and creative energy of the North Loop is irresistible,” said InVision Owner Anthony Bosca. “I knew that I wanted InVision to be a part of it and when I walked into our new space – soaring ceilings, flooded with natural light, but still showing lots of raw industrial materials – it was love at first sight. We are thrilled to join a growing community of amazing shops, but mostly we just can’t wait to meet our neighbors and show them what we’re all about.”

InVision’s North Loop location will be designed by Matt Kreilich of Minneapolis-based Snow Kreilich Architects.

“I always want our stores to feel like they fit in with and reflect the neighborhoods they’re in,” mentioned Bosca. “We’re building a really fun, easy-to-shop store and taking full advantage of this historic building’s natural beauty. Expect an open, flowing floor plan that features original exposed brick walls and warehouse windows.” Bespoke display tables and shelving will beautifully highlight InVision’s curated collections of frames and eyewear accessories.

Also, Bosca knows that eyewear is a critical accessory to any face and that the decision often requires second, third and fourth opinions. “If a client’s shopping buddy can’t be there in person to help pick out a new pair of glasses, our team will take portrait-quality photos of the client in different frames to share with friends and family for feedback. Anyone can snap a phone picture, but we make an extra effort, using networked DSLR cameras and iPads to render attractive, color-accurate images.”

InVision is scheduled to open in the North Loop, at 219 Second Street North, early Winter 2104. The North Loop store joins three other locations in the Twin Cities including Edina’s Galleria, Grand Avenue’s Victoria Crossing in St. Paul and at Hopkins Crossroad and 394 in Minnetonka.

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Jul 24

Smile and Say “Summer”!

We're giving away five pairs of custom sunglasses!

This summer, five lucky Twin Citians will win a pair of custom sunglasses from InVision, valued up to $750 each – and if you can take a selfie, you could be one of them!

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Mar 23



Mass Produced
Almost every pair of glasses in the world is mass produced. It’s fortunate that industrial technology can now make glasses affordable for hundreds of millions of people around the world. However, there are major quality compromises made in order to produce eyewear cheaply. Sadly, this category also includes most “designer” eyewear and glasses that are sold under licensed brands, some of which is not so inexpensive.

At this level, plastic frames are injection molded, so they want to retain their molded shape and are difficult to adjust for fit. The plastic itself is lower-grade. Metal frames are made from pot-metal, also known as Monel, which is heavy and prone to breaks. Overall fit and finish may be rough, especially after they’ve been worn for a week or so.

This is the category of frames in which InVision specializes. We work with a select group of independent optical designers, each with the experience and history in the industry to translate their designs to a perfect-fitting frame. The handmade process differs in many ways from mass production. Here are just a few important ones:

Better materials: natural acetate is longer lasting, more adjustable, holds more brilliant color and polishes to a finer gloss than petroleum plastic.

Materials II: Steel hinges are stronger and more adjustable than pot-metal parts. In this category, most all-metal frames are titanium for maximum weight-to-strength ratio and flexibility.

Handmade plastic frames are carved from solid acetate instead of being injection molded, meaning they respond much better to adjustment. They look shinier and feel better too.

Three weeks of polishing. Handmade acetate eyewear parts spend weeks tumbling in a drum with glass beads that polish the material to a deep shine, bringing out the full depth of colors and patterns.

Couture colors: InVision designers create new custom colors and patterns in acetate and metal for every seasonal collection. It’s cheaper to buy off-the-rack materials, but the results are never as beautiful or interesting as with couture.

Superior fit and finish. People often comment on how our glasses feel when you pick them up; you can literally feel the quality and attention to detail. It also means your expensive glasses are going (with some care) to still fit and look good after two to three years of daily wear.

Artisan Made
Certain materials, like wood, buffalo horn and leather, require even more care and attention to detail that the handcrafting process allows. They demand highly specialized skills that only a handful of optical technicians possess, so one man or woman usually creates each piece from beginning to end.

Likewise, some designers approach the craft from a more artistic, less compromising perspective. DRIFT, Lucas De Staël, Robi Horn, Gold and Wood and Markus T. are unique personal expressions.  Everyone in these tiny companies takes great care to fully realize the designer’s vision. Does it sound crazy to talk about glasses this way? Not if you know these companies, see the integrity with which these people do their work. Then, it’s the only fair way to talk about these glasses.

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Feb 18

The Three Rules of Fit and Other Tips


The First Rule of Fit is: try them on. Go ahead! If you don’t like them, they come right off. We can suggest a couple of general principles and things to look for in a frame, but nothing beats trying them on. If it looks good and feels good, it is good.

The Second Rule is: We want to see your eyes! Our eyes are such an important means of expression. The best fit accentuates, not obscures, them.

Third rule: we’re here to help. InVision opticians like helping people with styling choices and they’re really good at it. That said, here are a few things to consider when you’re looking for a new pair of glasses:

Don’t worry too much about what you are wearing, or colors you usually wear. Think more about your own coloring in skin-tone, hair and eyes. If a frame goes with your coloring, it will go with your clothes.

Think of frame color in terms of contrast. Colors that contrast sharply with your coloring will stand out more and accentuate any strong design features in the shape of the frame. More blending colors will soften any frame’s impact, so, in blending colors, you can wear stronger shapes.

Look around the edges. Photographers learn to look around the edges of the viewfinder when they compose a photo. In the same way, it helps to look around the edges of a eyeglass frame, looking for potential points of conflict with facial features.

With sunglasses, make sure you are covering your eyes adequately or you could be leaving yourself vulnerable to UV rays and eyestrain when too much light bounces in the sides of your frame.

Size and Scale are not the same thing. You can wear a big frame, but if you have a little face, pick a frame that is scaled properly for your features. It’ll have the attitude and pop of a big frame, without making you like you are playing dress-up.

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Jan 23

Digital Lenses


Despite what the name suggests, digital lenses won’t get you online or take pictures, but they may help you see better. The first thing to know is: there’s really nothing digital about them. They just correct your vision with less distortion because they’re more highly customized for your specific eyes. They’re perfect for bifocals because they give your eyes a larger “sweet-spot” where your vision is just right. We also use them for wrap-around sunglasses, which can have distortion problems in the corners and they can even improve single-vision prescriptions.

Think about traditional lenses as an old tube television. It worked well enough, and the picture was OK—until you compared it to your new HD TV. Like the new TV technology, digital lenses increase clarity. Yaou’ll also feel less eye strain because they’ll have less peripheral distortion. If you’ve been putting off the switch to bifocals, or are just bored with your current glasses, stop in! Our opticians can answer your questions about digital lenses and help you find the perfect pair of frames to hold them!

5 Things to Know About Digital Lenses

  • Digital lenses are lighter and thinner than traditional lenses.
  • Additional labor associated with more custom work makes them a slightly more expensive than conventional lens designs, usually about $70 to $100 more.
  • Digital lenses are available for any vision prescription and are the ideal choice for bifocal wearers.
  • Digital lenses are manufactured across the full width of the lens, providing a wider field of crisp, clear vision (even peripherally!)
  • Digital lenses are used in all frame shapes and sizes and can be left clear for everyday use or tinted for sunglasses.
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